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  • Apple's 2009 ad budget: Half a billion

    财富中文网 2009-11-02 05:39

    By Philip Elmer-DeWittThose Get-a-Mac spots aren't cheap, but they deliver a lot of bang for the buckApple (AAPL) shells out a ton of money for advert...

  • Microsoft’s $2 billion online problem

    财富中文网 2009-08-01 01:17

    By Adam LashinskyEven with Yahoo deal Microsoft will continue to struggle — and lose money — online.The anti-climatic deal of the year is now out. Lon...

  • Skype's $200 million ad opportunity

    Jessi Hempel 2010-08-17 01:18

    The video chat service is mostly free, for now. But if Skype just tiptoes into the advertising business, its returns could be massive.Apart from Googl...

  • How Apple’s App Store got to 1.5 billion downloads

    财富中文网 2009-07-15 09:57

    By Philip Elmer-DeWittApple (AAPL) announced Tuesday that its customers have downloaded more than 1.5 billion applications in the year since its iPhon...

  • Apple's new pitch to Hollywood

    Philip Elmer-DeWitt 2010-02-25 12:59

    With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...

  • The case for a $50 billion Facebook

    Andy M. Zaky 2010-08-25 01:55

    Like many privately held companies, Facebook is very tight-lipped about its financial performance. It told us it became cash flow positive for the fir...

  • Apple's little netbook problem

    财富中文网 2009-05-05 11:54

    By Philip Elmer-DeWittPressure is mounting on Apple (AAPL) to do something about the netbook problem.IDC reported Friday that worldwide shipments of t...

  • Feds eye Apple-Google ad war

    Philip Elmer-DeWitt 2010-06-13 01:09

    That didn't take long.On Monday, Apple (AAPL) changed the rules that govern its new iAd mobile advertising platform to exclude competitors like Google...

  • Inside Sam's $100 Billion Growth Machine

    David Kirkpatrick, Christopher Tkaczyk 2008-02-22 10:00

    来源:2004年6月号《财富》杂志作者:David Kirkpatrick, Christopher TkaczykSam Palmisano has two huge goals: to get this giant growing again--and return IBM to greatne...

  • Net Applications: Apple just lost half its ‘market share’

    财富中文网 2009-08-04 12:49

    By Philip Elmer-DeWittThe so-called market share reports issued every month by Net Applications have long been controversial — mostly because they did...

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