订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

专栏 - 苹果2_0

分析师预测苹果今年将推廉价iPhone

Philip Elmer-DeWitt 2013年03月26日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
分析师通过对供应链的考察推断,苹果将在今年第二季度或第三季度初同时发布两款手机:iPhone 5S,以及低端廉价版iPhone。低端iPhone的屏幕和iPhone 5一样,都是4英寸,不过外壳材质是塑料,而且不支持视网膜高清显示。

    苹果(Apple)即将推出iPhone 5S,至于时间?6月,7月,或者9月之前都有可能。苹果还将同时推出一款廉价版iPhone,当然,时间也可能在9月后。总之,以上就是三位分析师做出的预测。至于说他们预测的依据何在,还是让他们自己来讲吧。三人原话如下:

    加拿大皇家银行(RBC)分析师阿米特•德莱纳尼:“通过对供应链的考察,我们确定苹果将在今年第二季度或第三季度初同时发布两款手机:iPhone 5S,以及低端廉价版iPhone。低端iPhone的屏幕和iPhone 5一样,都为4英寸,不过外壳材质是塑料,而且不支持视网膜高清显示。虽然这款产品的毛利率可能低于iPhone 5和iPhone 5S,但它有望提升苹果公司38%的整体毛利率。所以,我们预测低端iPhone在2014年有望为苹果贡献220亿美元营收,并使每股收益增加5美元。苹果股价有望因此上涨超过50美元。”

    投资银行Cannacord分析师迈克尔•沃克利:“我们最初预测苹果将于今年6月发布iPhone5S。不过经过对手机市场的分析以及与供应商的讨论,我们最终确定这一时间为今年夏天或第三季度。此外,大量极其出色的高端Android智能手机新近上市,有望在2013年第二季度热卖,因此我们认为苹果的市场份额在2013年上半年将有所下滑。有鉴于此,我们下调了对iPhone在2013财年第三季度的销量预测。我们还确信,苹果将发布一款更具价格优势的中端iPhone,以更好地切入以预付费为主的国际市场。据此我们已经调整了苹果2014财年预测以及平均售价预测。”

    瑞士信贷(Credit Suisse)分析师库彼得•格切:“根据我们与亚洲团队的接触,我们认为苹果在今年年中时不但会推出新的iPhone 5,而且还将推出一款专门定制的低端iPhone。我们认为,总体而言,这是一个利好,因为它能维持收入和净利润增长(有助于实现我们对2013和2014财年分别为44.92和54.03美元的每股收入预期),以及应对来自Android和三星(Samsung)的销量和生态系统竞争威胁,同时继续提高苹果手机的装机量。”

    这样的预测对苹果的用户以及其竞争者意味着什么?要回答这个问题,我推荐阅读iMore上雷内•里奇的大作《iPhone 5S问题》。(财富中文网)

    译者:项航

    Apple (AAPL) will launch the iPhone 5S in June or July or before September. The company will launch a lower-priced iPhone simultaneously or maybe after September.

    Anyway, that's what these three analysts predict based on ... well, I'll let them tell you themselves. In their own words:

    RBC's Amit Daryanani: "Our supply-chain checks indicate that... AAPL will launch the iPhone5s and a more affordable but lower-end iPhone at the same time, in either late CYQ2 or early Q3. The low-end iPhone will have the same 4" form factor as the iPhone5 but will have plastic casing and no retina display... The product may have lower GMs than iPhone5/5s but should be accretive to AAPL's corporate GMs of 38%. Hence, we estimate this could contribute $22B in revenues and $5.00+ in EPS in CY14E, which suggests the product could be worth $50+ to AAPL's stock price."

    Cannacord's T. Michael Walkley: "Based on our handset market analysis and discussions with suppliers, we believe Apple could launch a refreshed iPhone 5S this summer or during Q3/C2013 versus our initial expectation for a launch in June. Further, with a host of impressive recently launched high-end Android smartphones expected to ramp in Q2/C2013, we believe Apple could lose smartphone market share during 1H/C2013 and have reduced our Q3/F2013 iPhone estimates... We also believe Apple will launch a more competitively priced mid-tier iPhone for pre-paid international markets and have adjusted our F2014 estimates and ASP assumptions."

    Credit Suisse's Kulbinder Garcha: "Our checks in conjunction with our Asian team point to Apple not only refreshing the iPhone 5 mid-year but also a specifically targeted low-end iPhone. We believe in aggregate this a positive as it can sustain top and bottom line growth (giving upside to our FY13/14 EPS of $44.92/$54.03), deal with the competitive ecosystem and volume threat from Android/Samsung and continue to drive growth in Apple's installed base."

    What do such predictions mean for Apple's customers and competitors? For that analysis, I recommend Rene Ritche's The "iPhone 5S" problem on iMore.

我来点评

  最新文章

最新文章:

中国煤业大迁徙

500强情报中心

财富专栏