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专栏 - 今日科技速递

今日科技速递:微软招聘设计师助阵Windows应用

JP Mangalindan 2012年06月05日

《财富》独家专栏,荟萃网络媒体当日最具新闻价值的科技短文。让您一览全球科技界最新动态。
奥巴马上台后美国对伊朗网络战规模扩大;Facebook的“喜欢”功能变身广告;微软IE默认“不追踪”功能是正确之举

奥巴马上台后美国对伊朗网络战规模扩大(纽约时报)

    奥巴马入主白宫几个月时开始,他就秘密下令对伊朗核浓缩设施的电脑系统进行越来越复杂的袭击。这个项目的参与者表示,伊朗是美国第一个持续使用网络武器的国家,奥巴马上台后,美国对伊朗的网络战规模显著扩大。

 

Facebook的“喜欢”功能变身广告(纽约时报)

    许多公司、包括亚马逊(Amazon)付费给Facebook,希望Facebook用户在访问他们的品牌时,如果通过社交插件点击了“喜欢”按钮,或是通过其它某种方式访问了他们的品牌后,网页可以跳出相关动画广告。Facebook用户在注册的时候已经同意了篇幅长达4,000多个词的服务条款,接受广告也是其中的一条。目前Facebook增加利润的压力越来越大,而且它还急着要实现IPO时的承诺,因此Facebook越来越依赖这种方法以提高的广告收益。Facebook表示它并没有详细划分有多少收入来自此类广告。不过Facebook近来在股市的表现非常低迷,股价已经相较发行价格暴跌了22个百分点,因此Facebook很可能更迫切地采用这种广告来赚钱。

微软IE默认“不追踪”功能是正确之举(PC世界)

    微软(Microsoft)首席隐私官布兰登•林奇在一片博客文章中解释了公司的这个决定,他承认在线广告对互联网公司非常重要,而且他也认为,与用户关联性更强、更个性化的网络体验才是消费者所接受的价值。不过最后林奇写道:“我们认为,涉及与消费者的网络行为有关的信息如何被追踪、分享和使用的这个问题上,消费者应该有更多的控制权。”

微软招聘设计师助阵Windows应用(彭博通讯社)

    微软眼下正急着给下一代Windows操作系统设计全套的应用,因此它联合了一些设计机构,招聘了一批实习生,还派出工程师在世界各地进行巡讲,帮助开发者构建Windows应用。

Obama order sped up wave of cyberattacks against Iran [THE NEW YORK TIMES]

    From his first months in office, President Obamasecretly ordered increasingly sophisticated attacks on the computer systems that run Iran's main nuclear enrichment facilities, significantly expanding America's first sustained use of cyberweapons, according to participants in the program.

On Facebook, 'Likes' become ads [THE NEW YORK TIMES]

    Amazon is one of many companies that pay Facebook to generate these automated ads when a user clicks to "like" their brands or references them in some other way. Facebook users agree to participate in the ads halfway through the site's 4,000-word terms of service, which they consent to when they sign up. With heightened pressure to step up profits and live up to the promise of its gigantic public offering, Facebook is increasingly banking on this approach to generate more ad revenue. The company said it does not break down how much revenue comes from such ads. Its early stock market performance — down 22 percent from its offering price — is likely to increase the urgency.

Microsoft does the right thing with default 'Do Not Track' [PC WORLD]

    In a blog post explaining the decision, Microsoft Chief Privacy Officer Brendon Lynch acknowledges that online advertising is important to the Internet economy, and that consumers receive value in the form of a more relevant, personalized Web experience. In the end, though, Lynch states, "We believe that consumers should have more control over how information about their online behavior is tracked, shared and used."

Microsoft recruits designers in race for Windows apps [BLOOMBERG]

    Microsoft Corp. is so eager to have a panoply of applications for the next version of itsWindows operating system that it has lined up design firms, recruited interns and sent engineers on an around-the-world road show to help developers get them built.

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