在这段失而复得的70分钟采访录像中，史蒂夫•乔布斯面对罗伯特•克林格利的提问确实展现出了独特的魅力。这段视频原本是美国公共广播公司（PBS）1996年特别节目《书呆子的胜利》（Triumph of the Nerds）的录像素材，一度以为已经丢失。本周，这段录像将原汁原味、不加编辑地登陆全美Landmark Theaters院线。
Steve Jobs really turned on the charm for Robert X. Cringely in the newly rediscovered 70 minute interview shot for Cringely's 1996 PBS special "Triumph of the Nerds" and being prepared, in unedited form, for theatrical release next week.
My favorite part part is when Jobs answers the question "What's important to you in the development of a product?" with a dig at John Sculley's Apple (AAPL) and a parable about a can of rocks:
You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It's the disease of thinking that a really great idea is 90% of the work. And if you just tell all these other people "here's this great idea," then of course they can go off and make it happen.
And the problem with that is that there's just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can't make electrons do. There are certain things you can't make plastic do. Or glass do. Or factories do. Or robots do.
Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.