物流是原因之一。三星推出了两款Galaxy S6手机，分别为采用平面屏幕的Galaxy S6和采用双曲面屏幕的Galaxy S6 edge。前者的销售情况不如预期的那么好，S6 Edge则有很高的制造难度，三星无法跟上需求的步伐。
韩国证券公司KB Securities分析师Lee Ka-keun对美联社表示：“三星未能妥善安排Galaxy S6系列手机最初的交货工作是主要原因。”三星第三家工厂目前正投入生产以提高该产品产量。
在高端领域，三星的竞争对手是iPhone。苹果公司推出屏幕尺寸和三星手机一样大的iPhone后，三星就失去了一大营销优势。iPhone 6和6 Plus的销量均超过预期，帮助苹果收复了一些之前被三星Galaxy手机夺走的市场份额。
Samsung missed again.
On Tuesday Korea’s largest manufacturer forecast operating profits of 6.9 trillion won ($6.1 billion), down 4% from the same quarter last year and well below the 7.23 trillion analysts were expecting.
Sales declined 8% to 48 trillion won, short of a 52.8 trillion won forecast.
It was Samsung’s seventh consecutive decline. And although the company didn’t break down the results by division, analysts were quick to put the blame on Samsung’s flagship smartphone series, the Galaxy S6.
Part of the problem was logistical. Samsung released two versions of the device, one with a flat screen and one with a screen that curved on the edges. The regular S6 didn’t sell as well as expected, and the S6 Edge proved hard to manufacture. Samsung couldn’t keep up with demand.
“The failure to manage the initial shipment for the Galaxy S6 series is the primary reason” for disappointing sales, Lee Ka-keun, an analyst at KB Securities, told the AP. Samsung is bringing on a third plant to boost production.
There’s a bigger problem, however, that is not so easily solved.
Samsung competes in two different handset markets: Low-end and high-end.
On the low end, it’s getting undercut by a gang of Chinese manufacturers—led by Xiaomi—that can thrive on profit margins even thinner than Samsung’s.
On the high end, where it competes with the iPhone, Samsung lost a key marketing advantage when Apple introduced a pair of iPhones with screens as big as Samsung’s. Sales of the iPhone 6 and 6 Plus are holding up better than expected, winning back some of the market share Apple lost to earlier Galaxy models.
Samsung Securities last month lowered S6 shipment estimate to 45 million units this year from 50 million previously. Full results for the second quarter are due later this month.