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专栏 - 苹果2_0

苹果强势反击iPad商标侵权指控

Philip Elmer-DeWitt 2012年02月22日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
苹果指责深圳唯冠公司捏造事实,并威胁将以诽谤罪起诉该公司董事长。

    苹果公司(Apple)在中国大陆身陷iPad商标侵权纠纷一事持续发酵。中国媒体对此炒得沸沸扬扬,但美国科技博客AllThingsD撰稿人约翰•帕兹科维奇却讽刺道,这就像“法院通知当地无线电工作室车队停售ipad”一样荒唐。日前,苹果公司通过邮件及特快专递向深圳唯冠公司(Proview Shenzhen)董事长兼首席执行官杨荣山发出了一封措辞强硬的律师函。这家已经破产的中国公司声称拥有ipad中国商标权。

    苹果公司在律师函中开门见山地指出:“众所周知,苹果公司的控股公司,即IP应用发展(IP Applications Development)……已经合法购买了唯冠集团(包括各子公司)拥有的十项ipad商标的全部权利,其中包括深圳唯冠在中国大陆注册的两项商标。”

    苹果公司称,已经掌握了杨荣山亲自授权将商标以35,000英镑 (55,000 美元)的价格进行转让的证据,并能提供杨荣山批示深圳唯冠的法律顾问代为签署转让文件的证据。

    另外,苹果在律师函中指出:“深圳唯冠公司及其代理人持续向公众发布有关苹果公司的不实和误导性言论”,即苹果公司当初与错误的公司签署了协议。唯冠公司已向中国数家地方法院提起诉讼,要求禁止销售ipad,直至苹果向其支付16亿美元赔偿金。

    这封由苹果法律代理方北京金杜律师事务所(King & Wood)发出的律师函在函件末尾对唯冠公司提出了严正声明:

    “本律师事务所代表苹果公司保留对任何个人或实体就其任何损害苹果公司业务,业务关系的表述和行为采取进一步法律措施进行索赔的权利。”

    译者:郑宏艳/汪皓

    Following a legal setback widely trumpeted in the Chinese media but dismissed by AllThingsD's John Paczkowski as the equivalent of "a court telling your local RadioShack to stop selling iPads," Apple (AAPL) has delivered by e-mail and courier a stern letter to Rowell Yang, chairman and CEO of the bankrupt company that claims to own the Chinese rights to the iPad trademark.

    "As you are well aware," the letter begins, "Apple's holding company IP Applications Development ... legally purchased all the rights to the ten iPad trademarks owned by Proview ... specifically and expressly including the two trademark rights registered in mainland China by Proview Shenzhen."

    Apple claims to have evidence that Yang personally authorized the sale of those trademark rights for £35,000 ($55,000) and directed Proview Shenzhen's counsel to sign the paperwork on his behalf.

    Yet, the letter complains, "Proview Shenzhen and its agents continue to make statements about Apple to the public which are false and misleading" -- to wit, that Apple cut a deal with the wrong company. Proview has asked several regional Chinese courts to ban iPad sales until Apple pays the $1.6 billion it demands.

    The letter, signed by the Beijing-based firm King & Wood, concludes with a threat:

    "On behalf of Apple, we formally reserve all rights to take further legal action against any individuals and entities for any damages that may result from defamatory statements and unlawful actions intended to wrongly interfere with Apple's business and business relationships."

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