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专栏 - 苹果2_0

苹果vs.微软:Twitter江湖的平板电脑之争

Philip Elmer-DeWitt 2011年09月16日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
两派死忠粉丝预览了微软新款平板电脑的操作系统,双方在Twitter唇枪舌剑,大打口水战。

图片来源:Twitter

    上周二,微软(Microsoft)在年度开发者大会上分发了搭载测试版Windows 8的三星(Samsung)平板电脑,由此在博客界、Twitter以及报纸上引发了一场口水战。Windows 8是微软为应对苹果(Apple)的OS X以及iOS而推出的操作系统。

    保罗•舒罗特是微软专业网上社区Windows IT Pro的新闻编辑,也是Windows Weekly播客的主播,他在Twitter上发布了一通虚拟电话来表明自己的态度。在这段对话中,iPad当场认输:“喂,是Windows 8吗?我是iPad。你赢了。”

    科技与电子消费品博客Boy Genius Report的扎克•爱泼斯坦在一篇名为《苹果,很遗憾,Windows 8正在引领后后PC时代》(Sorry Apple, Windows 8 ushers in the post-post-PC era)的帖子中写道:“显然,这个平台令苹果博客写手们坐立不安。他们不断在Twitter上发些关于冷却风扇和Silverlight的笑话,一刻也不消停,完全不想想,微软正在向我们展示计算技术的未来呢。”

    商务社交网站The Loo的吉姆•达尔瑞普称:“谁说我紧张了?我都快笑掉大牙了。”达尔瑞普是上述笑话的原创者之一,他在The Loop网站上发了一张照片——照片上是一个工业级尺寸的电风扇,下面标注着一行文字:Windows 8平板电脑的必备附件。

    大胆的火球(Daring Fireball)网站的约翰•格鲁伯是苹果的支持者,他说,就算Windows 8可能成为成功的操作系统,但“如果苹果也发布一款和Windows 8平板电脑类似的半成品,那我真会大为惊恐。”

    以下是双方粉丝的更多交锋:

    爱泼斯坦:“不久之后,Mac OS和iOS会整合成一个统一的平台,或者OS X将大量吸收iOS的特性,凭借这些特性,苹果最终将在触屏设备领域游刃有余……届时,苹果会提供一种新的计算机解决方案,它的功能丰富而强大,远超苹果现有的解决方案。而这个全新的方案就跟Windows 8一样。”

    达尔瑞普:“我简直要吐了。”

    爱泼斯坦:“假如说iPad曾将我们带入后PC时代,那么现在欢迎进入后后PC时代。”

    达尔瑞普:“等Windows 8发布,人们纷纷抛弃iPad,转投Windows 8的时候,再说微软带领我们进入了什么新的时代吧——否则,一切都是空谈。”

    译者:项航

    A war of words -- blogged, tweeted and syndicated -- broke out at Microsoft's (MSFT) annual developers conference Tuesday when the company distributed Samsung tablets loaded with beta copies of Windows 8, its answer to Apple's (AAPL) OS X and iOS, rolled into one.

    Paul Thurrott, the news editor of Windows IT Pro and host of the Windows Weekly podcast, set the tone when he tweeted an imaginary phone call in which the iPad concedes victory on the spot: "Hello, Windows 8? This is iPad. You win."

    "Apple bloggers were apparently so flustered by the platform that they resorted to bombarding Twitter with jokes about cooling fans and Silverlight instead of stopping for a moment to realize that Microsoft is showing us the future of computing," wrote Boy Genius Report's Zach Epstein in a post entitled Sorry Apple, Windows 8 ushers in the post-post-PC era.

    "I wasn't flustered," says The Loop's Jim Dalrymple, who had made one of those jokes, posting a photo of an industrial-size fan under the label Must-have accessory for Windows 8 tablet. "I was laughing my ass off."

    Daring Fireball's John Gruber, speaking for the Apple establishment, granted that Windows 8 might turn out to be a successful OS, but added: "I'd be appalled if Apple were to unveil something in the half- (if that) finished state of Windows 8 for tablets."

    Below: More sniping.

    Epstein: "Down the road, Mac OS and iOS will merge into a single platform or OS X will adopt enough iOS-like characteristics that Apple will finally be comfortable with slapping it on a touch-enabled device... At that point in time, Apple will be able to offer a computing solution that is infinitely more versatile and capable than the company's current solutions. A solution like Windows 8."

    Dalrymple: "I just threw up in my mouth."

    Epstein: "If the iPad ushered in the post-PC era, then welcome to the post-post-PC era."

    Dalrymple: "When Windows 8 is released and millions of people choose that over the iPad, then you can safely say that Microsoft ushered in something — until then, they have nothing."

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