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专栏 - 苹果2_0

专利战利益攸关,苹果恐痛下杀手

Philip Elmer-DeWitt 2011年08月01日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
如果专利大战获胜,预计苹果将获取超过300亿美元的回报。

“苹果在智能手机市场的出货量要高于其它任何厂商”

    在上周四致客户的报告中,针对目前苹果(Apple)对谷歌(Google)Android手机制造商展开的专利诉讼,独立调查机构伯恩斯坦(Bernstein)的托尼•萨克纳西做了仔细分析。

    总而言之,萨克纳西力挺苹果。他提出的两大要点如下(我引用自原文):

    • 我们预计苹果将竭尽全力、毫不留情地推动法律诉讼。我们认为苹果的最大目标是通过强迫Android在关键性基础功能上采取替代办法,以遏制其发展态势。如果此法奏效,将为苹果带来丰厚而积极的经济效益。鉴于苹果与任何厂商对簿公堂都可能是弊大于利(因为苹果在智能手机市场的出货量要高于其它任何厂商),所以按常理推断,苹果应该对其挑起的诉讼大战有十足获胜把握。如果苹果能顺利迫使Android更改某些功能,那么将导致市场份额的此消彼长,也将为苹果带来丰厚而积极的经济效益。我们预计到2013年,苹果将从Android手中夺下10个百分点的智能手机市场份额(目前Android和苹果分别占据智能手机市场份额的46%和18%),苹果年营收将增加超过300亿美元,全年每股盈利将增加10美元以上。

    • 虽然看起来苹果在与宏达电(HTC)的专利大战中已占据上风,但我们认为目前的判决仅仅是热身。苹果目前针对宏达电展开了第二轮专利诉讼,以及针对Android手机关键制造商三星(Samsung)和摩托罗拉(Motorola)分别提起了专利诉讼。这些诉讼均涉及iOS的多点触摸专利,由于这些专利可能颠覆Android,所以我们认为这才是苹果要不惜一切代价捍卫的知识产权。虽然宏达电(明确地说,是宏达电最近收购的S3 Graphics公司)和苹果最近在美国国际贸易委员会(ITC,International Trade Commission)各胜一场,但我们相信S3的胜利影响有限(与苹果针对宏达电提出的诉求并不一样),不会对苹果造成实质性威胁。更为重要的是,苹果最近针对关键的多点触摸专利,对宏达电展开第二轮专利侵权诉讼。我们认为这次大战的意义要重要得多,不过目前还没有任何法庭做出判决。苹果针对其它关键Android OEM(原始设备制造)厂商(三星和摩托罗拉)提起的诉讼同样涉及多点触摸专利。与多点触摸专利重要性相对应的是,苹果最近与诺基亚(Nokia)达成专利诉讼和解,其所附带的授权协议中似乎并未包括这些专利。

    译者:项航

  In a note to clients issued Thursday, Bernstein's Toni Sacconaghi takes a hard look at the flurry of patent lawsuits Apple (AAPL) has launched against the manufacturers of Google (GOOG) Android phones.

  All in all, he likes Apple's chances. The two key bullet points (we quote):

  • We anticipate that Apple will push its legal claims hard and unrelentingly and believe that the company's key goal is to upend Android's momentum by forcing a work around on key essential features which, if successful, could have huge, positive financial implications for Apple. Given that Apple appears to have more to lose in any one legal case than they might gain (since Apple ships a much higher value of smartphones than any other player), logic suggests that Apple feels confident in its odds of winning patent disputes it initiates. Should Apple prevail in forcing Android to rework some of its functionality, resulting in market share shifts, it could have huge, positive financial implications for Apple: we note that a 10 percentage point shift in smartphone market share from Android to Apple (the current run-rate smartphone market share is 46% for Android vs. 18% for Apple) in 2013 is worth an estimated $30B+ in annual revenue and $10+ in annual EPS to Apple.

  • Apple appears to have the strong upper hand in its legal battle with HTC, but we see the current rulings as only a warm up bout. A second Apple suit against HTC – as well as separate suits against key Android vendors Samsung and Motorola – involves its iOS multi-touch patents, which we believe are the key pieces of IP that Apple ultimately seeks to reaffirm at all costs, given their potential to undermine Android. While HTC (specifically, its recent acquisition – S3 Graphics) and Apple recently won preliminary judgments against each other at the US ITC, we view S3's victory as limited in scope (unlike Apple's claims against HTC) and not posing a credible threat to Apple. More importantly, however, Apple recently launched a second case against HTC claiming infringement of its key multi-touch patents. We believe this is the much more important battle, and one which courts have yet to rule upon. Apple's legal suits against other key Android OEMs (Samsung and Motorola) also include claim violation of such patents. Consistent with the importance of this IP, Apple's recent settlement of its patent dispute and accompanying licensing agreement with Nokia does not appear to involve these patents.

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