
如今与企业高管们交流,你会同时听到充满信心的声音和流露担忧的思量。大多数人并非盲目决策,而是正认真思考资本周期、技术转型、韧性以及长期价值创造,而且往往承受着比前人更为严苛的审视。
但许多人也坦言,当前环境变得更难解读。长期前景正在发生变化。那些曾经被视为背景板的固有假设,如有关能源、人口结构、地缘政治和生产率的假设,正同步发生变化。
在新时代实现繁荣
我们似乎正身处未知领域:一个新的时代。这正是我们的新书《丰裕世纪:惠及子孙的进步故事》(A Century of Plenty: A Story of Progress for Generations to Come)的写作背景。该书回顾了过去百年人类前所未有的进步,并提出一个问题:在当下诸多不确定性之下,我们能否再次实现这样的进步,甚至做得更好?
我们从一个刻意宏大的问题开始:到2100年,要让地球上的每个人至少过上今天瑞士人的生活,需要什么条件?这并非指文化意义上的“瑞士化”,而是指经济上的富足——高收入、长寿命、优质教育以及社会凝聚力。
要实现这一目标,全球GDP需要达到当前水平的约8.5倍。仅这一数字,就足以引发质疑:我们是否有足够的能源、材料、食物和创新?
本书系统性回答了这些问题。
先从能源说起。我们需要相当于目前总量两至三倍的能源,以及约30倍的清洁电力。这当然是个艰巨目标,但在创新与投资的推动下是可以实现的。地球在矿产和金属方面的资源禀赋足够支撑这一转型;我们需要做的是找到它们,并进行开采和加工。在强劲需求引发主动勘探的背景下,可开采锂储量的增长速度已达到所需速度的三倍。
在粮食方面,我们可以在相同甚至更少的土地上,为多达120亿人口提供富含蛋白质的饮食,且年产量增幅远低于自20世纪60年代以来已实现的水平。而创新依然充满潜力,这是推动生产率增长的必要催化剂。要实现目标,生产率年增速需加快至约2.7%。人工智能结合其他技术,到2040年每年可额外贡献0.5至3.4个百分点的生产率提升,远高于以往的任何通用型技术。
生产率提升(许多已初见端倪)足以在不耗尽地球资源的前提下支撑上述繁荣水平。2050年实现净零排放的可能性不大,但只要把增长的成果用于为全新的清洁能源体系夯实基础,全球温升幅度仍有望被控制在约2.0℃。
因此,真正的约束并不在物质层面,而是在于人心与观念之中。
生产率提升并非凭空发生
令人惊讶的是,当下的情境似曾相识。在地缘政治秩序、能源体系或技术平台发生重大转型的时期,当事人往往都会感到迷惘,且鲜有平顺过渡。
然而,在一次次经济与社会动荡中,有一个规律始终存在:生产率持续增长,且是“复利式”的增长。这种增长提高了工资水平、拓展了机会空间,也使社会能够主动应对不平等和环境破坏,而不是因此停滞不前。
这对企业领导者尤为重要,因为生产率提升从来不是凭空发生的。它来自于组织对更好的工具、系统和工作方式的持续投入,而且往往是在回报尚不明显之前,就已经开始付出。
大企业的作用被低估
公共讨论往往将进步视为一种抽象结果,由政府、科学家或分散的市场力量所驱动。但事实上,企业才是舞台上的主角,尤其是大型创新企业。
在美国,过去十年中约80%的生产率提升,仅来自5%的企业。这些企业并非狭隘地专注于削减成本,而是打造新的商业模式、推动创新规模化,并在不确定性中持续投资。
相对少数的企业承担了不成比例的大量投资,而正是这些投资最终推高了工资水平和生活标准。大企业支付的平均薪酬比小企业高出25%至50%。全球前250家企业的研发支出,约占总量的三分之二。
这一现实具有双重含义:当大企业犹豫不前、延缓投资时,进步就会受限;但与此同时,这也意味着,真正具有驱动力的决策往往来自董事会而仅非政策论坛,其所能发挥的实际作用远超普遍认知。
重新定义增长
很少有话题能像“增长”这样令人不安。过去一个世纪的扩张,确实伴随着真实的外部成本:气候变化、生物多样性丧失以及社会结构冲击等。忽视这些代价,是不负责任的。
但也有证据对“问题在于增长本身”这一流行结论提出了质疑。零和社会难以维持社会支出、应对人口老龄化或投资更清洁的技术。以生产率为驱动的增长,恰恰能够创造出解决这些问题所必需的资源。
真正需要做出的选择,不在增长与责任之间,而在于生产率增长与停滞之间。
这种区别对董事会在多方压力下权衡长期投资决策尤为重要。短期内收缩看似谨慎,但历史一再表明,在转型期投资不足,往往只是延长而非减少不稳定性。
是选择,而非预测
我们这本书并非预言到2100年一定会进入一个丰裕的世界。我们的观点是:这是一种真实存在的可能性,而最终结果取决于当下所作出的选择。然而,现实中正存在一场希望危机。调查显示,在大多数发达经济体中,相信下一代会比上一代过得更好的人,不到四分之一。当对进步的信念消退,投资就会放缓,风险承受能力会崩塌,政治也会转向内顾。
企业领导者当然无法独自解决这一切,但他们也绝非置身事外的旁观者。
摆在董事会和首席执行官们面前的问题,不是世界是否正在变化,而是他们是否准备好在变化中引领前行,还是任由一种“稀缺叙事”在变化过程中扼杀进步。
Fortune.com上发表的评论文章中表达的观点,仅代表作者本人的观点,不代表《财富》杂志的观点和立场。(财富中文网)
译者:刘进龙
审校:汪皓
如今与企业高管们交流,你会同时听到充满信心的声音和流露担忧的思量。大多数人并非盲目决策,而是正认真思考资本周期、技术转型、韧性以及长期价值创造,而且往往承受着比前人更为严苛的审视。
但许多人也坦言,当前环境变得更难解读。长期前景正在发生变化。那些曾经被视为背景板的固有假设,如有关能源、人口结构、地缘政治和生产率的假设,正同步发生变化。
在新时代实现繁荣
我们似乎正身处未知领域:一个新的时代。这正是我们的新书《丰裕世纪:惠及子孙的进步故事》(A Century of Plenty: A Story of Progress for Generations to Come)的写作背景。该书回顾了过去百年人类前所未有的进步,并提出一个问题:在当下诸多不确定性之下,我们能否再次实现这样的进步,甚至做得更好?
我们从一个刻意宏大的问题开始:到2100年,要让地球上的每个人至少过上今天瑞士人的生活,需要什么条件?这并非指文化意义上的“瑞士化”,而是指经济上的富足——高收入、长寿命、优质教育以及社会凝聚力。
要实现这一目标,全球GDP需要达到当前水平的约8.5倍。仅这一数字,就足以引发质疑:我们是否有足够的能源、材料、食物和创新?
本书系统性回答了这些问题。
先从能源说起。我们需要相当于目前总量两至三倍的能源,以及约30倍的清洁电力。这当然是个艰巨目标,但在创新与投资的推动下是可以实现的。地球在矿产和金属方面的资源禀赋足够支撑这一转型;我们需要做的是找到它们,并进行开采和加工。在强劲需求引发主动勘探的背景下,可开采锂储量的增长速度已达到所需速度的三倍。
在粮食方面,我们可以在相同甚至更少的土地上,为多达120亿人口提供富含蛋白质的饮食,且年产量增幅远低于自20世纪60年代以来已实现的水平。而创新依然充满潜力,这是推动生产率增长的必要催化剂。要实现目标,生产率年增速需加快至约2.7%。人工智能结合其他技术,到2040年每年可额外贡献0.5至3.4个百分点的生产率提升,远高于以往的任何通用型技术。
生产率提升(许多已初见端倪)足以在不耗尽地球资源的前提下支撑上述繁荣水平。2050年实现净零排放的可能性不大,但只要把增长的成果用于为全新的清洁能源体系夯实基础,全球温升幅度仍有望被控制在约2.0℃。
因此,真正的约束并不在物质层面,而是在于人心与观念之中。
生产率提升并非凭空发生
令人惊讶的是,当下的情境似曾相识。在地缘政治秩序、能源体系或技术平台发生重大转型的时期,当事人往往都会感到迷惘,且鲜有平顺过渡。
然而,在一次次经济与社会动荡中,有一个规律始终存在:生产率持续增长,且是“复利式”的增长。这种增长提高了工资水平、拓展了机会空间,也使社会能够主动应对不平等和环境破坏,而不是因此停滞不前。
这对企业领导者尤为重要,因为生产率提升从来不是凭空发生的。它来自于组织对更好的工具、系统和工作方式的持续投入,而且往往是在回报尚不明显之前,就已经开始付出。
大企业的作用被低估
公共讨论往往将进步视为一种抽象结果,由政府、科学家或分散的市场力量所驱动。但事实上,企业才是舞台上的主角,尤其是大型创新企业。
在美国,过去十年中约80%的生产率提升,仅来自5%的企业。这些企业并非狭隘地专注于削减成本,而是打造新的商业模式、推动创新规模化,并在不确定性中持续投资。
相对少数的企业承担了不成比例的大量投资,而正是这些投资最终推高了工资水平和生活标准。大企业支付的平均薪酬比小企业高出25%至50%。全球前250家企业的研发支出,约占总量的三分之二。
这一现实具有双重含义:当大企业犹豫不前、延缓投资时,进步就会受限;但与此同时,这也意味着,真正具有驱动力的决策往往来自董事会而仅非政策论坛,其所能发挥的实际作用远超普遍认知。
重新定义增长
很少有话题能像“增长”这样令人不安。过去一个世纪的扩张,确实伴随着真实的外部成本:气候变化、生物多样性丧失以及社会结构冲击等。忽视这些代价,是不负责任的。
但也有证据对“问题在于增长本身”这一流行结论提出了质疑。零和社会难以维持社会支出、应对人口老龄化或投资更清洁的技术。以生产率为驱动的增长,恰恰能够创造出解决这些问题所必需的资源。
真正需要做出的选择,不在增长与责任之间,而在于生产率增长与停滞之间。
这种区别对董事会在多方压力下权衡长期投资决策尤为重要。短期内收缩看似谨慎,但历史一再表明,在转型期投资不足,往往只是延长而非减少不稳定性。
是选择,而非预测
我们这本书并非预言到2100年一定会进入一个丰裕的世界。我们的观点是:这是一种真实存在的可能性,而最终结果取决于当下所作出的选择。然而,现实中正存在一场希望危机。调查显示,在大多数发达经济体中,相信下一代会比上一代过得更好的人,不到四分之一。当对进步的信念消退,投资就会放缓,风险承受能力会崩塌,政治也会转向内顾。
企业领导者当然无法独自解决这一切,但他们也绝非置身事外的旁观者。
摆在董事会和首席执行官们面前的问题,不是世界是否正在变化,而是他们是否准备好在变化中引领前行,还是任由一种“稀缺叙事”在变化过程中扼杀进步。
Fortune.com上发表的评论文章中表达的观点,仅代表作者本人的观点,不代表《财富》杂志的观点和立场。(财富中文网)
译者:刘进龙
审校:汪皓
Spend time with senior executives today and you hear both confidence and concern. Most are not flying blind. They are thinking seriously about capital cycles, technology transitions, resilience, and long-term value creation, often under far more scrutiny than their predecessors faced.
But many admit that the environment feels harder to interpret. The long term is shifting. Assumptions that sat settled in the background—about energy, demographics, geopolitics, and productivity—are moving at the same time.
Achieving prosperity in a new era
We seem to be in uncharted territory: a new era. This is the context in which our new book, A Century of Plenty: A Story of Progress for Generations to Come, is set. It looks back at the past 100 years of unprecedented human progress, and asks whether, for all current uncertainties, we can pull it off again. Or do even better.
We begin with a deliberately ambitious question. What would it take for every person on Earth to live at least as well as someone in Switzerland does today—by 2100? Not culturally Swiss, but economically empowered with high incomes, long lives, strong education, and social cohesion.
Achieving this would require global GDP to be about 8.5 times higher than it is today. That figure alone is enough to trigger skepticism. Will we have enough energy, materials, food, and innovation?
The book answers those questions systematically.
Let’s start with energy. We would need two to three times today’s total and around 30 times more clean electricity. It’s a big ask, but doable with innovation and investment. The Earth’s bounty in terms of minerals and metals is sufficient; we just need to find, mine, and process them. Recoverable reserves of lithium have been growing at triple the rate we would need as strong demand triggered active search for supply.
We could feed as many as 12 billion people with protein-rich diets on the same, or less, land with far smaller annual increases in yields than achieved since the 1960s. And innovation still has plenty of juice, a necessary elixir for productivity growth, which would need to accelerate to about 2.7 percent a year. AI, combined with other technologies, could add 0.5 to 3.4 percentage points a year through 2040, far more than general-purpose technologies of the past.
Productivity improvements—many already visible—are sufficient to support that level of prosperity without exhausting the planet. Net zero by 2050 is unlikely, but so long as the fruits of growth are used to capitalize the nuts and bolts of a clean new energy system, global warming could be kept at about 2.0°C.
So, the binding constraints are not physical. Rather, they lie in hearts and minds.
Productivity doesn’t increase by accident
It is striking how familiar today’s moment is. Periods of major transition, between geopolitical orders, energy systems, or technology platforms, have always felt disorienting in real time. They were rarely smooth.
Yet through periods of economic and social upheaval, one pattern held: steady, compounding productivity growth. That compounding raised wages, expanded opportunity, and enabled societies to address inequality and environmental damage rather than freeze in response to them.
This is highly relevant to business leaders because productivity does not increase by accident. It advances when organizations invest in better tools, systems, and ways of working—often well before the payoff is obvious.
The underestimated role of large firms
Public debate tends to treat progress as something abstract, driven by governments, scientists, or diffuse market forces. But firms are center stage, and often large, innovative firms.
In the United States, roughly 80 percent of productivity gains over the past decade came from just 5 percent of firms. They were not focused narrowly on cost reduction, but built new business models, scaled innovation, and invested through uncertainty.
A relatively small number of firms account for a disproportionate share of the investment that ultimately lifts wages and living standards. Large firms pay 25 to 50 percent more than smaller firms on average. The top 250 firms in the world account for about two-thirds of R&D spending.
This reality cuts two ways. It limits progress when large firms hesitate to invest. But it also means that leadership decisions—made in boardrooms, not just policy forums—carry more agency than is often acknowledged.
Growth reframed
Few topics generate as much discomfort as growth. The past century’s expansion came with real externalities: climate change, loss of biodiversity, and social disruption. Ignoring those costs would be irresponsible.
But the evidence also challenges a popular conclusion that growth itself is the problem. A zero-sum society struggles to fund social spending, adapt to demographic aging, or invest in cleaner technologies. Productivity-led growth creates the resources needed to address those challenges.
The choice is not between growth and responsibility. It is between productive growth and stagnation.
That distinction matters for boards weighing long-term investment decisions under pressure from multiple stakeholders. Pulling back may feel prudent in the short run, but history suggests that underinvestment during transitions is what prolongs instability rather than reducing it.
A choice, not a forecast
Our book does not predict that by 2100 we will reach a world of plenty. It argues that it is a real possibility, and that the outcome depends on choices made now. Yet there is a crisis of hope. Surveys suggest that in most advanced economies, fewer than one in four believe that the next generation will be better off than the previous one. When belief in progress erodes, investment slows, risk tolerance collapses, and politics turns inward.
Business leaders cannot solve that alone. But they are not neutral actors either.
The question facing boards and CEOs is not whether the world is changing, but whether they are prepared to lead through that change or allow a narrative of scarcity to cap progress halfway through its journey.
The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.