
各国运动员正全力备战2026年意大利米兰-科尔蒂纳冬奥会,赛事的经济价值已攀升至前所未有的高度。这一增长不仅来自赞助协议与赛事奖金,更因贵金属价格大涨,奥运奖牌价值达到历史峰值。
自2025年初以来,金价近乎翻倍,从每盎司2800美元涨至5000美元以上,过去一年涨幅近80%,原因在于谨慎投资者纷纷涌入避险资产。在数十年的温和增长后,近期这波涨势堪称史无前例:自1971年以来,黄金年均涨幅约为8%。与此同时,白银价格也大幅攀升,当前交易价格接近每盎司90美元,较一年前的32美元上涨近182%,远超其历史平缓增速。铜储量相对丰富,其价值则低得多。
本届冬奥会银牌采用999纯银,总重量为500克。金牌则以银牌为基底,再镀6克黄金。自本周末起,站上领奖台的运动员,将收获价值数千美元的贵金属奖牌。
每枚银牌的金属价值约为1400美元,金牌则约为2400美元。相比之下,2024年巴黎奥运会金牌彼时价值仅约900美元。根据国际奥委会的数据,本届冬奥会将颁发金牌、银牌、铜牌各245枚,残奥会则在三个奖项类别各颁发137枚。
尽管奥运奖牌的原材料价值与运动员投入的数百万美元训练成本相比微不足道,但其集体价值与象征意义却远超物质本身。买家不惜重金求购这些奖牌,不仅因其承载的历史底蕴、稀缺性与荣誉分量,更因夺牌运动员背后的拼搏故事。
意大利国家造币厂首席执行官米歇尔·斯基西奥利(Michele Sciscioli)向路透社表示:“奖牌是对无形付出的有形嘉奖。”
据报道,仅今年,美国前奥运游泳选手瑞安·罗切特(Ryan Lochte)的三枚金牌就以总计385520美元的价格售出,单枚价格略超12.5万美元。
罗切特在Instagram上写道:“我游泳从来不是为了金牌。这些奖牌?它们不过是锦上添花罢了。”
尽管退役后他历经诸多坎坷,包括编造抢劫案引发舆论风波、药物滥用问题、公开离婚事件,但奖牌的高拍卖价也反映出奥运奖牌拍卖市场的持续升温。2022年,他曾以16.6万美元的价格售出6枚铜牌和银牌。
即便美国选手未能斩获奖牌,也能收获20万美元奖金
除奖牌外,美国奥运及残奥委员会还会向获奖运动员发放奖金:金牌得主可获3.75万美元,银牌得主2.25万美元,铜牌得主1.5万美元。
尽管奥运夺冠是人生重大成就,但仅凭这些奖金尚不足以维持生计。许多运动员依赖赞助收入,这些赞助通常会在其退役后终止,导致部分前奥运选手陷入财务困境。今年参赛的200余名美国运动员中,不少人还身兼数职——咖啡师、经纪人、牙医——只为在奥运会摘得奖牌。
一位亿万富豪伸出援手。Stone Ridge Asset Management创始人兼首席执行官罗斯·史蒂文斯(Ross Stevens)将为每位美国奥运及残奥选手发放20万美元奖金,无论其是否摘得奖牌。10万美元将推迟至运动员年满45周岁或首次参加奥运会20年后发放(以较晚者为准)。剩余10万美元将在运动员离世后支付给其家属。该奖金可随运动员参加奥运会次数叠加。
史蒂文斯去年宣布该计划时表示:“我认为,经济拮据不应成为我国顶尖运动员突破极限、追求卓越的阻碍。”(财富中文网)
译者:中慧言-王芳
各国运动员正全力备战2026年意大利米兰-科尔蒂纳冬奥会,赛事的经济价值已攀升至前所未有的高度。这一增长不仅来自赞助协议与赛事奖金,更因贵金属价格大涨,奥运奖牌价值达到历史峰值。
自2025年初以来,金价近乎翻倍,从每盎司2800美元涨至5000美元以上,过去一年涨幅近80%,原因在于谨慎投资者纷纷涌入避险资产。在数十年的温和增长后,近期这波涨势堪称史无前例:自1971年以来,黄金年均涨幅约为8%。与此同时,白银价格也大幅攀升,当前交易价格接近每盎司90美元,较一年前的32美元上涨近182%,远超其历史平缓增速。铜储量相对丰富,其价值则低得多。
本届冬奥会银牌采用999纯银,总重量为500克。金牌则以银牌为基底,再镀6克黄金。自本周末起,站上领奖台的运动员,将收获价值数千美元的贵金属奖牌。
每枚银牌的金属价值约为1400美元,金牌则约为2400美元。相比之下,2024年巴黎奥运会金牌彼时价值仅约900美元。根据国际奥委会的数据,本届冬奥会将颁发金牌、银牌、铜牌各245枚,残奥会则在三个奖项类别各颁发137枚。
尽管奥运奖牌的原材料价值与运动员投入的数百万美元训练成本相比微不足道,但其集体价值与象征意义却远超物质本身。买家不惜重金求购这些奖牌,不仅因其承载的历史底蕴、稀缺性与荣誉分量,更因夺牌运动员背后的拼搏故事。
意大利国家造币厂首席执行官米歇尔·斯基西奥利(Michele Sciscioli)向路透社表示:“奖牌是对无形付出的有形嘉奖。”
据报道,仅今年,美国前奥运游泳选手瑞安·罗切特(Ryan Lochte)的三枚金牌就以总计385520美元的价格售出,单枚价格略超12.5万美元。
罗切特在Instagram上写道:“我游泳从来不是为了金牌。这些奖牌?它们不过是锦上添花罢了。”
尽管退役后他历经诸多坎坷,包括编造抢劫案引发舆论风波、药物滥用问题、公开离婚事件,但奖牌的高拍卖价也反映出奥运奖牌拍卖市场的持续升温。2022年,他曾以16.6万美元的价格售出6枚铜牌和银牌。
即便美国选手未能斩获奖牌,也能收获20万美元奖金
除奖牌外,美国奥运及残奥委员会还会向获奖运动员发放奖金:金牌得主可获3.75万美元,银牌得主2.25万美元,铜牌得主1.5万美元。
尽管奥运夺冠是人生重大成就,但仅凭这些奖金尚不足以维持生计。许多运动员依赖赞助收入,这些赞助通常会在其退役后终止,导致部分前奥运选手陷入财务困境。今年参赛的200余名美国运动员中,不少人还身兼数职——咖啡师、经纪人、牙医——只为在奥运会摘得奖牌。
一位亿万富豪伸出援手。Stone Ridge Asset Management创始人兼首席执行官罗斯·史蒂文斯(Ross Stevens)将为每位美国奥运及残奥选手发放20万美元奖金,无论其是否摘得奖牌。10万美元将推迟至运动员年满45周岁或首次参加奥运会20年后发放(以较晚者为准)。剩余10万美元将在运动员离世后支付给其家属。该奖金可随运动员参加奥运会次数叠加。
史蒂文斯去年宣布该计划时表示:“我认为,经济拮据不应成为我国顶尖运动员突破极限、追求卓越的阻碍。”(财富中文网)
译者:中慧言-王芳
As athletes gear up for the 2026 Winter Olympics in Milan-Cortina, Italy, the financial stakes have climbed to unprecedented heights—and it’s not just because of the sponsorship deals or prize money. Soaring precious-metal prices have pushed the value of Olympic medals to historic highs.
Since early 2025, gold prices have nearly doubled, rising from $2,800 to over $5,000 per ounce—a nearly 80% jump over the past year as wary investors seek a safe haven. The recent rise is unprecedented after decades of modest growth: Since 1971, the metal has increased in value by roughly 8% annually. Meanwhile, silver’s price has jumped sharply, trading at nearly $90 per ounce today, a nearly 182% increase from about $32 a year earlier—far outpacing its historical sluggish price increases. Bronze is a relatively abundant resource and carries far less value.
This year, Olympic silver medals will be made of 500 grams of 0.999 silver. Gold medals are made from that base and then plated with six grams of gold. So, as athletes step onto the podium beginning this weekend, they’ll be bringing home thousands of dollars in precious materials.
Each silver medal will have roughly $1,400 in metal value, and each gold medal about $2,400. By comparison, gold medals awarded at the 2024 Games in Paris were worth only about $900 at the time. A total of 245 gold, 245 silver, and 245 bronze medals will be awarded during this year’s Olympic Games. In the Paralympics, 137 medals will be awarded in each of the three rankings, according to the International Olympic Committee.
While the raw metal value of Olympic medals is small compared with the millions of dollars athletes invest in training, their collective and symbolic value often far exceeds their material worth. Buyers pay top dollar for the history, rarity, and prestige these awards represent, as well as the stories of the athletes who earned them.
“The medals are tangible rewards for intangible efforts,” Michele Sciscioli, the chief executive of the Italian state mint, told Reuters.
Just this year, three of former U.S. Olympic swimmer Ryan Lochte’s gold medals reportedly sold for a combined $385,520—averaging to just over $125,000 each.
“I never swam for the gold medals,” Lochte wrote on Instagram. “Those medals? They were just the cherry on top of an incredible journey.”
And while he’s had many challenges following his time as an athlete—including fallout from a fabricated robbery story, struggles with drug use, and a public divorce—the high auction price reflects the rising market for Olympic medals. He sold six bronze and silver medals for $166,000 in 2022.
Even if U.S. athletes don’t win a medal—they’ll be coming home $200,000 richer
In addition to the medal, the United States Olympic & Paralympic Committee provides winning athletes with financial awards: $37,500 for gold, $22,500 for silver, and $15,000 for bronze.
And while it’s a major life achievement to win at the Olympics, the rewards alone aren’t lucrative enough to live on. Many athletes rely on sponsorships, which often disappear after they retire, leaving some former Olympians in financial uncertainty. Many of the over 200 U.S. athletes competing this year juggle jobs—as baristas, brokers, and dentists—just to have the chance at Olympic glory.
One billionaire is stepping in to help. Ross Stevens, founder and CEO of Stone Ridge Asset Management, is giving each U.S. Olympic and Paralympic athlete $200,000—regardless of whether they win a medal. Half of it will be deferred until age 45 or 20 years after their first Olympic appearance, whichever comes later. The remaining $100,000 is guaranteed to their families upon the athlete’s death. The award can be multiplied for each Olympics an athlete competes in.
In announcing the plan last year, Stevens said: “I do not believe that financial insecurity should stop our nation’s elite athletes from breaking through to new frontiers of excellence.”