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马斯克:推特将对蓝V认证收费,每月8美元

马斯克:推特将对蓝V认证收费,每月8美元

ALENA BOTROS 2022-11-06
不管是20美元还是8美元,很多推特用户都对马斯克的收费计划感到不满。

2022年10月31日,马斯克出席万圣节活动。图片来源:TAYLOR HILL—GETTY IMAGES

推特的新老板马斯克近日表示,推特可能不久将开通蓝V认证服务,每月费用为8美元,这样既能获得一笔收入,也能甄别骗子。

马斯克本周二在推特上表示:“推特当前的蓝V认证系统简直是一坨屎。权力属于人民!以后每月8美元就可以获得蓝V认证。”

马斯克还表示,向用户收取8美元的认证费用,还可以给推特带来一笔收入,这笔收入可以用来奖励内容原创者。目前这个点子如何实施尚未最终敲定。而就在几天前,马斯克刚刚以440亿美元收购了推特,并计划将推动推特的私有化。

马斯克也是特斯拉公司的CEO。在此之前,马斯克曾计划每月收取用户20美元的蓝V认证费用。对此,知名恐怖小说作家史蒂芬·金曾在推特上公开表示,推特不倒找钱给自己就不错了,如果还需要自己每月给推特交20美元,他宁可注销账号。对史蒂芬·金的这番言论,马斯克评论道:“我们多少也是有成本的,推特不可能完全依赖广告商。每个月8美元的费用如何?”

马斯克表示,推特的付费用户将在回复、转发和搜索等功能上享有优先权,这对打击“垃圾信息和诈骗信息”十分重要。另外,付费用户还可以发布更长的音频和视频文件,而且还可以比免费用户少看一半的广告。后来马斯克又补充道,一些公众人物就算不付费,他们的账号下也会显示一个二级标签,用来显示这是合法账号。此言一出立即引发了争议,有些用户开始询问,到底谁才是推特眼中的“公众人物”。

不管是20美元还是8美元,很多推特用户都对马斯克的收费计划感到不满。

风险投资家杰森·卡拉坎尼斯是马斯克收购推特的交易顾问之一,他也是推特下一步可能的CEO人选。上周末他发布了一项民意调查,询问大家愿意为蓝V认证出多少钱。选项为:A、5美元,B、10美元,C、15美元,D、一分都不交。截止到周二下午,在近200万投票者中,有82%的选了“一分都不交”。在调查结束后,马斯克回应道“有意思”,不过貌似他仍将继续推进收费计划。

有推特用户称,收费认证未必能起到区分认证用户和骗子的目的。

“如果认证是花钱就能买的,我为什么还要去认证呢?它无非表明你一个月交了5美元而已。它现在听起来还不错,只是因为你现在交不起这个钱。”一位认证用户写道。

另一位蓝V认证用户表示:“推特认证的意义在于,对于一些个人和组织而言,他们的言论有验证的必要。(这就是为什么那么多记者都申请了验证。)验证有助于打击虚假信息,而非一种身份的象征。”

还有一些人则质疑,付费验证是否能像马斯克所说的那样有效打击“机器人”账户。

一位认证用户表示:“我可以用某个名人的名字创建一个账户,然后支付8美元的认费用,这样所有人都会相信我就是那个人。这对打击社交媒体上的垃圾信息和虚假信息有什么意义吗?”

就在马斯克宣布收费验证计划后,TechCrunch的安全编辑在推特上发布了一些钓鱼案例,其中的一张截图显示,有垃圾邮件伪装成了推特客服,要求用户提供个人信息。

“推特的验证问题已经成了一个网络安全问题。”这位编辑指出:“目前看来,有些人(包括我们编辑部的一些人)已经收到了冒充推特官方的钓鱼邮件,试图以认证为名诱骗我们提供个人敏感信息。”

在收购推特之后的这一周里,马斯克需要解决的问题有很多,包括仇恨言论的激增等等。但他自己却一副自娱自乐的派头,甚至把自己的简介由“推特首席”改成了“推特投诉热线专员”,而且还发布了一套自己的专属表情包。(财富中文网)

译者:朴成奎

推特的新老板马斯克近日表示,推特可能不久将开通蓝V认证服务,每月费用为8美元,这样既能获得一笔收入,也能甄别骗子。

马斯克本周二在推特上表示:“推特当前的蓝V认证系统简直是一坨屎。权力属于人民!以后每月8美元就可以获得蓝V认证。”

马斯克还表示,向用户收取8美元的认证费用,还可以给推特带来一笔收入,这笔收入可以用来奖励内容原创者。目前这个点子如何实施尚未最终敲定。而就在几天前,马斯克刚刚以440亿美元收购了推特,并计划将推动推特的私有化。

马斯克也是特斯拉公司的CEO。在此之前,马斯克曾计划每月收取用户20美元的蓝V认证费用。对此,知名恐怖小说作家史蒂芬·金曾在推特上公开表示,推特不倒找钱给自己就不错了,如果还需要自己每月给推特交20美元,他宁可注销账号。对史蒂芬·金的这番言论,马斯克评论道:“我们多少也是有成本的,推特不可能完全依赖广告商。每个月8美元的费用如何?”

马斯克表示,推特的付费用户将在回复、转发和搜索等功能上享有优先权,这对打击“垃圾信息和诈骗信息”十分重要。另外,付费用户还可以发布更长的音频和视频文件,而且还可以比免费用户少看一半的广告。后来马斯克又补充道,一些公众人物就算不付费,他们的账号下也会显示一个二级标签,用来显示这是合法账号。此言一出立即引发了争议,有些用户开始询问,到底谁才是推特眼中的“公众人物”。

不管是20美元还是8美元,很多推特用户都对马斯克的收费计划感到不满。

风险投资家杰森·卡拉坎尼斯是马斯克收购推特的交易顾问之一,他也是推特下一步可能的CEO人选。上周末他发布了一项民意调查,询问大家愿意为蓝V认证出多少钱。选项为:A、5美元,B、10美元,C、15美元,D、一分都不交。截止到周二下午,在近200万投票者中,有82%的选了“一分都不交”。在调查结束后,马斯克回应道“有意思”,不过貌似他仍将继续推进收费计划。

有推特用户称,收费认证未必能起到区分认证用户和骗子的目的。

“如果认证是花钱就能买的,我为什么还要去认证呢?它无非表明你一个月交了5美元而已。它现在听起来还不错,只是因为你现在交不起这个钱。”一位认证用户写道。

另一位蓝V认证用户表示:“推特认证的意义在于,对于一些个人和组织而言,他们的言论有验证的必要。(这就是为什么那么多记者都申请了验证。)验证有助于打击虚假信息,而非一种身份的象征。”

还有一些人则质疑,付费验证是否能像马斯克所说的那样有效打击“机器人”账户。

一位认证用户表示:“我可以用某个名人的名字创建一个账户,然后支付8美元的认费用,这样所有人都会相信我就是那个人。这对打击社交媒体上的垃圾信息和虚假信息有什么意义吗?”

就在马斯克宣布收费验证计划后,TechCrunch的安全编辑在推特上发布了一些钓鱼案例,其中的一张截图显示,有垃圾邮件伪装成了推特客服,要求用户提供个人信息。

“推特的验证问题已经成了一个网络安全问题。”这位编辑指出:“目前看来,有些人(包括我们编辑部的一些人)已经收到了冒充推特官方的钓鱼邮件,试图以认证为名诱骗我们提供个人敏感信息。”

在收购推特之后的这一周里,马斯克需要解决的问题有很多,包括仇恨言论的激增等等。但他自己却一副自娱自乐的派头,甚至把自己的简介由“推特首席”改成了“推特投诉热线专员”,而且还发布了一套自己的专属表情包。(财富中文网)

译者:朴成奎

New Twitter owner Elon Musk floated the idea of selling the coveted blue checkmarks on the service, used to identify verified high-profile users and weed out imposters, for $8 a month.

“Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit,” Musk tweeted on Tuesday. “Power to the people! Blue for $8/month.”

Musk said that charging users for verification would give Twitter a revenue stream to reward content creators. The idea, which has yet to be finalized, comes just days after he acquired the service for $44 billion as part of a plan that includes taking the company private.

Musk, who is also CEO of Tesla, made the comment about user verification following an exchange on Twitter with horror author Stephen King, who had complained about Musk’s plan to charge users $20 per month for the blue check marks. After King said that Twitter should pay him to use its service, and that he’d leave if he had to pay $20, Musk responded: “we need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?”

Users who pay would get priority in replies, mentions, and searches—which Musk says is essential to defeating “spam/scam” accounts. Users would also be able to post longer forms of audio and video on the service and would see half as many ads. Musk later added that public figures who don’t pay would still get a secondary tag below their name to identify them as legitimate. That sparked its own back-and-forth, with some users asking who would be considered a public figure.

But whether it’s $20 or $8, many Twitter users are unhappy about Musk musing about charging verified users.

Venture capitalist Jason Calacanis, who is serving as one of Musk’s advisors on the Twitter acquisition, and has put his name in as a possible CEO, posted a poll on Twitter over the weekend asking how much people would be willing to pay for a blue checkmark. The options were: $5, $10, or $15 a month, or nothing at all. As of Tuesday afternoon, nearly 82% of the nearly 2 million votes were for the “wouldn’t pay,” option. Musk, on the day the poll was posted, responded by saying “interesting,” but seems intent on going forward with the plan to charge users.

Twitter users complained that paying for verification would defeat the purpose of differentiating high-profile users from any imposters.

“What would even be the incentive to be verified if it’s something you pay for? It would no longer be an indicator of anything other than you pay $5 a month. It only sounds desirable now because you can’t pay for it,” a verified user wrote.

Another user with a blue checkmark tweeted: “the point of Twitter verification is that for certain individuals/organizations it’s useful to be able to verify their statements are coming from them. (This is why so many journalists/reporters are verified.) It’s supposed to help combat disinformation, not be a status symbol.”

Others questioned how paying would eliminate “bot” accounts, like Musk suggested.

“So I can create an account with [a] celebrity name, pay $8 and everyone will believe I am actually this person,” another verified user wrote. “How on earth will this help in the fight against spam/impersonating on social media?”

TechCrunch’s security editor tweeted about instances of phishing since Musk made his verification plan public—including a screenshot of a scam email designed to look like it came from Twitter asking for personal information.

“Twitter’s ongoing verification chaos is now a cybersecurity problem,” he wrote. “It looks like some people (including in our newsroom) are getting crude phishing emails trying to trick people into turning over their Twitter credentials.”

In the week since acquiring Twitter, Musk has had to grapple with a number of problems including a surge in hate speech. But he seems to be amusing himself, switching his bio from his initial self-declared title of “Chief Twit” to “Twitter Complaint Hotline Operator” and posting memes of himself.

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