每年因密码共享损失数十亿美元！网飞公司计划反击了
随着每月订阅费用的上涨，用户正在寻找节省流媒体服务费用的方法。流媒体巨头网飞公司(Netflix)正受到这一变化带来的影响。
根据《每日邮报》最近的一份报告，随着用户涌向非法密码共享市场，该流媒体公司的年收入损失高达62.5亿美元。
TogetherPrice等市场提供低至1美元的订阅访问权限，允许客户分摊订阅费用。
现在，网飞公司正计划进行反击。
网飞公司与密码共享行为作斗争
上个月，网飞公司推出了一个新选项，允许用户每月多花2美元将其他人添加到个人套餐中。然而，该公司仅在智利、哥斯达黎加和秘鲁等一些国家提供这项协议。
网飞公司去年开始警告用户：他们不应该将密码分享给不和他们住在一起的人。
今年早些时候，该公司还宣布，它正计划对那些将密码分享给家人以外的人的用户收费。
该公司的这一警告引起了用户强烈反对，这是因为早在2017年，该公司就在推特上写道：“爱是共享密码。”
问题的根源
在新冠肺炎疫情爆发时，人们开始在家里待更长时间，转而在流媒体平台上刷剧。随着用户不断寻找新的节目和电影来观看，用户对流媒体平台的需求激增。
制定数字电视标准的组织NAGRA认为，流媒体市场已经饱和，使得网飞公司等公司难以吸引新用户。
销售副总裁肯·格斯坦(Ken Gerstein)告诉《萨克拉曼多蜜蜂报》(the Sacramento Bee):“我们看到的一种行为是，随着订阅的增加，订阅开始变得昂贵，并且盗版者发现了凭证盗窃或凭证劫持的机会。”
然而，根据广告研究基金会的说法，18至24岁的人似乎才是问题所在。专家认为，这可能是因为他们的工资较低，并尝试尽可能多地省钱。
花旗银行的一份报告显示，密码共享已成为所有流媒体服务的问题，并可能使该行业每年损失高达250亿美元。
套餐越来越昂贵
网飞公司最近提高了订阅费用。基本套餐的月费增加了1美元，而标准套餐和高级套餐的月费分别增加了1.50美元和2美元。
现在网飞公司最便宜的套餐每月只需9.99美元。标准套餐每月收费15.49美元，而高级套餐每月收费19.99美元。
这样的套餐价格使网飞公司处于流媒体供应商的高端地位。迪士尼+(Disney+)起价7.99美元，Prime Video起价8.99美元，Hulu起价6.99美元，HBO Max起价9.99美元。（财富中文网）
根据花旗银行(Citibank)的一份报告，密码共享已成为所有流媒体服务的问题，并可能使该行业每年损失高达250亿美元。菲尔·巴克—未来出版集团/盖蒂图片社
随着每月订阅费用的上涨，用户正在寻找节省流媒体服务费用的方法。流媒体巨头网飞公司(Netflix)正受到这一变化带来的影响。
根据《每日邮报》最近的一份报告，随着用户涌向非法密码共享市场，该流媒体公司的年收入损失高达62.5亿美元。
TogetherPrice等市场提供低至1美元的订阅访问权限，允许客户分摊订阅费用。
现在，网飞公司正计划进行反击。
网飞公司与密码共享行为作斗争
上个月，网飞公司推出了一个新选项，允许用户每月多花2美元将其他人添加到个人套餐中。然而，该公司仅在智利、哥斯达黎加和秘鲁等一些国家提供这项协议。
网飞公司去年开始警告用户：他们不应该将密码分享给不和他们住在一起的人。
今年早些时候，该公司还宣布，它正计划对那些将密码分享给家人以外的人的用户收费。
该公司的这一警告引起了用户强烈反对，这是因为早在2017年，该公司就在推特上写道：“爱是共享密码。”
问题的根源
在新冠肺炎疫情爆发时，人们开始在家里待更长时间，转而在流媒体平台上刷剧。随着用户不断寻找新的节目和电影来观看，用户对流媒体平台的需求激增。
制定数字电视标准的组织NAGRA认为，流媒体市场已经饱和，使得网飞公司等公司难以吸引新用户。
销售副总裁肯·格斯坦(Ken Gerstein)告诉《萨克拉曼多蜜蜂报》(the Sacramento Bee):“我们看到的一种行为是，随着订阅的增加，订阅开始变得昂贵，并且盗版者发现了凭证盗窃或凭证劫持的机会。”
然而，根据广告研究基金会的说法，18至24岁的人似乎才是问题所在。专家认为，这可能是因为他们的工资较低，并尝试尽可能多地省钱。
花旗银行的一份报告显示，密码共享已成为所有流媒体服务的问题，并可能使该行业每年损失高达250亿美元。
套餐越来越昂贵
网飞公司最近提高了订阅费用。基本套餐的月费增加了1美元，而标准套餐和高级套餐的月费分别增加了1.50美元和2美元。
现在网飞公司最便宜的套餐每月只需9.99美元。标准套餐每月收费15.49美元，而高级套餐每月收费19.99美元。
这样的套餐价格使网飞公司处于流媒体供应商的高端地位。迪士尼+(Disney+)起价7.99美元，Prime Video起价8.99美元，Hulu起价6.99美元，HBO Max起价9.99美元。（财富中文网）
With an increase in monthly subscription costs, customers are looking for ways to save money on their streaming services. Streaming giant Netflix is now facing the repercussions.
The streamer is missing out on up to $6.25 billion in annual revenue as customers flock to illegal password-sharing marketplaces, according to a recent report in the Daily Mail.
The marketplaces, such as TogetherPrice, offer access to subscriptions for as little as $1, allowing customers to share subscription costs.
Now Netflix is planning to fight back.
Netflix fights password sharing
Last month, the streaming service rolled out a new option allowing users to add someone to their plan for as little as $2 a month. However, this deal is offered only in some countries like Chile, Costa Rica, and Peru.
The streamer started warning users last year that people should not share their passwords with people they don't live with.
Earlier this year, the company also announced that it was planning on charging users who shared their passwords with people outside of their households.
The company has gotten some backlash for this warning, as back in 2017, it tweeted, "Love is sharing a password."
pic.twitter.com/YmOsQZk98T
— Poorly Aged Things (@PoorlyAgedStuff) March 21, 2022
The root of the problem
When the pandemic started, people started spending more time at home, turning to binge-watching shows on streaming platforms. Demand surged for streaming platforms, as consumers sought out new shows and movies to watch.
NAGRA, an organization that develops digital TV standards, believes that the streaming market has become saturated, making it difficult for companies like Netflix to attract new subscribers.
"One of the behaviors we've seen is that with subscription stacking, it started to become expensive for consumers, and pirates have seen an opportunity in credential theft or credential hijacking," vice president of sales Ken Gerstein told the Sacramento Bee.
However, according to the Advertising Research Foundation, 18- to 24-year-olds seem to be the problem. Experts suggest this could be because they have lower wages and are trying to save as much money as possible.
Password sharing has become a problem for all streaming services and could cost the industry up to $25 billion a year, according to a Citibank report.
Plans getting more expensive
Netflix recently hiked its subscription costs. Monthly costs for the basic plan went up by $1, while the standard and basic plans increased by $1.50 and $2, respectively.
Now Netflix’s cheapest plan goes for $9.99 a month. The standard plan costs $15.49 per month, and the premium plan costs $19.99.
That puts it at the higher end of streaming providers. Disney+ starts at $7.99, Prime Video starts at $8.99, Hulu starts at $6.99, and HBO Max starts at $9.99.
