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2022年美国食品零售价格全面上涨

2022年美国食品零售价格全面上涨

ANDREW MARQUARDT 2022-01-04
美通货膨胀率依然居高不下,供应链断裂问题仍未得到修复,因此市场状态依旧混乱。

2022年1月1日起,美国几乎所有的食品生产商都将全面上调其产品价格。

美通货膨胀率依然居高不下,供应链断裂问题仍未得到修复,因此市场状态依旧混乱。预计从果冻和饼干等零食,到牛奶和咖啡等日常食品,都将出现价格上涨的现象。

美国劳工统计局(BLS)得出的最新消费者价格指数显示,12月早些时候,美国整体通胀率比去年同期上涨6.8%,创下1982年6月以来的最高年涨幅纪录。

11月,美国农业部的家庭食品消费指数较上年同期增长6.4%,该指数统计的是杂货店、超市食品消费状况。数据显示,美国肉、禽、鱼和蛋的价格上涨了12.8%,原因在于“受到国内和国际需求高涨、劳动力短缺、供应链中断、饲料和其他成本升高的影响”。

2022年情况

展望新的一年,高通胀可能将继续对食品行业造成影响,导致价格上涨,国内杂货食品零售尤甚。

“通货膨胀的速度超过了家庭收入的增长,严重影响了消费者信心,目前消费者信心处于10年来的最低点,”银率网(Bankrate)的首席金融分析师格雷格•麦克布莱德(Greg McBride)在去年12月接受《财富》杂志采访时表示。他说:“这种情况早晚会对消费性开支产生实质性影响。”

根据市场调研公司IRI的数据,美国食品价格将于2022年上半年整体上涨5%,具体价格将因零售商和地点而异。

IRI报告称:“随着通胀加剧,一些大公司正在额外提高价格。可以看出,早餐肉类、冷冻家禽和宠物食品等日常必需品的价格敏感性越来越高。”

谁在提价

美国的几家主要食品分销公司最近宣布,2022年之前将提高产品价格。亿滋国际(Mondelez International)、通用磨坊(General Mills)和卡夫亨氏(Kraft Heinz)都宣布,从明年开始,糖果、麦片、果冻等一系列产品的价格都将大幅上涨。据《华尔街日报》报道,卡夫亨氏的一些产品,涨价幅度高达20%,该公司是2022年涨价幅度最大的食品公司之一。例如,芝柏牌(Grey Poupon)芥辣酱的价格将上涨6%-13%。

由于供应链持续出现问题,预计其他常见食品也会涨价。由于运费上涨,土豆和芹菜等农产品的价格可能会升高。据《华尔街日报》报道,由于劳动力短缺和商品进口延误,啤酒、白酒和葡萄酒等酒精饮料的价格将出现上涨。

PNC金融服务集团高级经济学家比尔•亚当斯(Bill Adams)去年12月接受《财富》杂志采访时表示,其他一些因素也导致了食品价格飙升,比如油价上涨,以及企业将更高的运输成本转嫁给消费者。

到目前为止,即使价格大幅上涨,消费者在食品杂货上的购买意愿也未见减弱。许多大品牌仗着消费者的忠诚度高,肆意将成本上涨的代价转嫁给消费者去承受。

但专家对《财富》杂志表示,倚仗品牌忠诚度而不顾忌价格上涨,是目光短浅的表现,明年这些企业可能很快就会尝到恶果。

被称为“超市大师”的食品趋势分析专家菲尔•兰珀特(Phil Lempert)在去年11月接受《财富》杂志采访时表示:“消费者一直都很关注在食品上的花费。他们已经发现食品零售涨价了,并且还在继续涨。因此即使是国民品牌,百年老店,也不能随便涨价。”(财富中文网)

2022年1月1日起,美国几乎所有的食品生产商都将全面上调其产品价格。

美通货膨胀率依然居高不下,供应链断裂问题仍未得到修复,因此市场状态依旧混乱。预计从果冻和饼干等零食,到牛奶和咖啡等日常食品,都将出现价格上涨的现象。

美国劳工统计局(BLS)得出的最新消费者价格指数显示,12月早些时候,美国整体通胀率比去年同期上涨6.8%,创下1982年6月以来的最高年涨幅纪录。

11月,美国农业部的家庭食品消费指数较上年同期增长6.4%,该指数统计的是杂货店、超市食品消费状况。数据显示,美国肉、禽、鱼和蛋的价格上涨了12.8%,原因在于“受到国内和国际需求高涨、劳动力短缺、供应链中断、饲料和其他成本升高的影响”。

2022年情况

展望新的一年,高通胀可能将继续对食品行业造成影响,导致价格上涨,国内杂货食品零售尤甚。

“通货膨胀的速度超过了家庭收入的增长,严重影响了消费者信心,目前消费者信心处于10年来的最低点,”银率网(Bankrate)的首席金融分析师格雷格•麦克布莱德(Greg McBride)在去年12月接受《财富》杂志采访时表示。他说:“这种情况早晚会对消费性开支产生实质性影响。”

根据市场调研公司IRI的数据,美国食品价格将于2022年上半年整体上涨5%,具体价格将因零售商和地点而异。

IRI报告称:“随着通胀加剧,一些大公司正在额外提高价格。可以看出,早餐肉类、冷冻家禽和宠物食品等日常必需品的价格敏感性越来越高。”

谁在提价

美国的几家主要食品分销公司最近宣布,2022年之前将提高产品价格。亿滋国际(Mondelez International)、通用磨坊(General Mills)和卡夫亨氏(Kraft Heinz)都宣布,从明年开始,糖果、麦片、果冻等一系列产品的价格都将大幅上涨。据《华尔街日报》报道,卡夫亨氏的一些产品,涨价幅度高达20%,该公司是2022年涨价幅度最大的食品公司之一。例如,芝柏牌(Grey Poupon)芥辣酱的价格将上涨6%-13%。

由于供应链持续出现问题,预计其他常见食品也会涨价。由于运费上涨,土豆和芹菜等农产品的价格可能会升高。据《华尔街日报》报道,由于劳动力短缺和商品进口延误,啤酒、白酒和葡萄酒等酒精饮料的价格将出现上涨。

PNC金融服务集团高级经济学家比尔•亚当斯(Bill Adams)去年12月接受《财富》杂志采访时表示,其他一些因素也导致了食品价格飙升,比如油价上涨,以及企业将更高的运输成本转嫁给消费者。

到目前为止,即使价格大幅上涨,消费者在食品杂货上的购买意愿也未见减弱。许多大品牌仗着消费者的忠诚度高,肆意将成本上涨的代价转嫁给消费者去承受。

但专家对《财富》杂志表示,倚仗品牌忠诚度而不顾忌价格上涨,是目光短浅的表现,明年这些企业可能很快就会尝到恶果。

被称为“超市大师”的食品趋势分析专家菲尔•兰珀特(Phil Lempert)在去年11月接受《财富》杂志采访时表示:“消费者一直都很关注在食品上的花费。他们已经发现食品零售涨价了,并且还在继续涨。因此即使是国民品牌,百年老店,也不能随便涨价。”(财富中文网)

Food manufacturers up and down the aisle are set to introduce sweeping increases in the prices of a broad range of products beginning on Jan. 1.

Everything from snack foods like Jell-O and cookies to everyday items like milk and coffee are expected to rise in price, as high inflation rates and supply chain issues continue to disrupt the market.

Earlier this month, overall inflation rates rose to 6.8% over the previous year, marking the fastest annual increase in the inflation rate since June 1982, according to the latest consumer price index data from the Bureau of Labor Statistics (BLS).

In November, the U.S. Department of Agriculture’s food-at-home index, which includes grocery store or supermarket food purchases, rose 6.4% over the previous year. According to the index, the prices of meat, poultry, fish, and eggs increased 12.8%, “driven up by strong domestic and international demand, labor shortages, supply chain disruptions, and high feed and other input costs.”

2022 expectations

Looking ahead to the new year, it appears that inflation rates will continue to impact the food industry and cause prices to rise, especially at grocery stores across the country.

“Inflation is outpacing increases in household income and weighing heavily on consumer confidence, which is at a decade low. It is only a matter of time before it impacts consumer spending in a material way,” said Greg McBride, Bankrate’s chief financial analyst, in a December interview with Fortune.

According to research firm IRI, food prices are estimated to rise an overall 5% in the first half of 2022, though the level of increases will depend on the grocer and location.

“As inflation rises, some large companies are implementing additional price increases,” IRI’s report reads. “We see increasing price sensitivity emerge for everyday items such as breakfast meats, frozen poultry, and pet food.”

Who’s raising prices

Several major food distribution companies in the United States recently announced price jumps ahead of 2022. Mondelez International, General Mills, and Kraft Heinz all announced sweeping price increases beginning in the new year on products ranging from candy to cereal to Jell-O. According to the Wall Street Journal, Kraft Heinz’s price increases were among the most dramatic heading into 2022, with some items going up as much as 20%; the price of the company’s Grey Poupon mustard, for example, will increase between 6% to 13%.

Other common food items are expected to become more expensive as a result of ongoing supply chain issues. Prices of produce like potatoes and celery are likely to increase because of higher freight costs; alcoholic beverages like beer, liquor, and wine will increase in price because of labor shortages and delays on imported goods, according to the Wall Street Journal’s report.

Other factors contributing to the jump in food prices are higher oil prices and companies passing on the cost of more expensive transportation, said PNC senior economist Bill Adams in an interview with Fortune in December.

Up to this point, consumers have been willing to spend more on groceries even as prices rise significantly, and many big-name brands have banked on consumer loyalty, showing little concern about passing along price increases to customers.

But experts told Fortune that relying on brand loyalty in the wake of increasing prices is shortsighted, and could quickly backfire in the new year.

“Consumers are watching very carefully how much money they’re spending on groceries,” Phil Lempert, an analyst and food trends expert known as the Supermarket Guru, told Fortune in a November interview. “They’ve seen the price of groceries go up. It’s continuing to go up. And just because you have a national brand that’s iconic for 100 years doesn’t mean that you can raise prices.”

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