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NFT发行商再融资2.5亿美元,进军足球市场

NFT发行商再融资2.5亿美元,进军足球市场

Vildana Hajric, 彭博社 2021-09-29

人气平台NBA Top Shot的开发商Dapper Labs Inc.在最新一轮融资中获得了2.5亿美元资金,还宣布与西班牙职业足球联赛(LaLiga)达成协议,为球迷开发数字藏品。

本次为该公司今年第二次融资,领投方为菲利普·拉方特的Coatue Management,安德森-霍洛维茨基金(又名a16z)、谷歌风险投资机构GV、Version One Ventures参投。Dapper Labs总部位于温哥华,未公开披露目前的估值。

公司的联合创始人及首席执行官罗哈姆·加雷戈兹洛在接受采访时表示:“在我看来,本轮融资更重要的是为下一轮增长引入合适的合作伙伴。今年早些时候,我们证明了非同质化代币(NFT)的概念,也看到整个行业的爆炸式增长,平台能够促成的交易比起当前可以多出千百倍。”

与此同时,Dapper Labs与热门足球联赛西班牙职业足球联赛合作后,用户不仅有机会供收集和拥有超过10个赛季的NFT产品,还能够展示皇家马德里(Real Madrid)、巴塞罗那(FC Barcelona)、马德里竞技(Atlético de Madrid)、塞维利亚(Sevilla FC)及其他足球俱乐部的纪念品。该NFT产品拥有广泛的粉丝基础。例如,皇家马德里仅在推特(Twitter)上的粉丝就达3800多万,2022年6月就可以在Dapper Labs的Flow区块链上看到该产品。

人们对NFT,即支持艺术品和收藏品持有者跟踪所有权的产品兴趣日益浓厚,近几周来销售额更是屡创新高。各种各样NFT产品愈发流行,包括岩石图片、卡通企鹅和卡通人猿等等。

在 NBA Top Shot平台上,用户能够查找限量版视频“卡片”,都来自美国职业篮球联赛(NBA)比赛的简短集锦。视频中还包括很多令人难忘的“时刻”,有时瞬间就可以售罄。来自西班牙的加雷戈兹洛表示,本轮融资将用于壮大Top Shot规模并开发移动产品,也能够提升真实世界用户的福利。其中的一小部分资金将用于投资Dapper Labs所在Flow区块链之上的其他创业公司。

基于区块链的Top Shot平台由Dapper和美国职业篮球联赛联合开发,目前仍然处于测试阶段。一份新闻稿称,仅在今年该平台就增长了30倍。平台上的收藏品交易记录超过1300万笔,价值超过了7.8亿美元。

加雷戈兹洛表示,Dapper Labs计划将业务扩展至“几乎各项主要的体育项目”。该公司已经得到了包括斯蒂芬·迪格斯等美国国家橄榄球联盟(National Football League)明星的支持。他说:“与西班牙职业足球联赛的合作只是第一份大联盟公告,在接下来的几个月里,类似的合作公告还会有更多。”

与此同时,最大的NFT市场OpenSea最近卷入了一起内幕交易丑闻,一名员工购买了即将在平台主页上出售的商品。这一事件引发人们开始怀疑长期不受监管的数字收藏品世界,内部人士会不会正在从疯狂估值波动中赚取巨额利润。

加雷戈兹洛称,NBA Top Shot平台上一切都是透明的:每个账户和用户都经过验证,无论是买家还是卖家都不可以混合资金或隐藏资产。他说:“我们要确保信任是产品体验的核心,要成为正当从业的先锋。"(财富中文网)

译者:冯丰

审校:夏林

人气平台NBA Top Shot的开发商Dapper Labs Inc.在最新一轮融资中获得了2.5亿美元资金,还宣布与西班牙职业足球联赛(LaLiga)达成协议,为球迷开发数字藏品。

本次为该公司今年第二次融资,领投方为菲利普·拉方特的Coatue Management,安德森-霍洛维茨基金(又名a16z)、谷歌风险投资机构GV、Version One Ventures参投。Dapper Labs总部位于温哥华,未公开披露目前的估值。

公司的联合创始人及首席执行官罗哈姆·加雷戈兹洛在接受采访时表示:“在我看来,本轮融资更重要的是为下一轮增长引入合适的合作伙伴。今年早些时候,我们证明了非同质化代币(NFT)的概念,也看到整个行业的爆炸式增长,平台能够促成的交易比起当前可以多出千百倍。”

与此同时,Dapper Labs与热门足球联赛西班牙职业足球联赛合作后,用户不仅有机会供收集和拥有超过10个赛季的NFT产品,还能够展示皇家马德里(Real Madrid)、巴塞罗那(FC Barcelona)、马德里竞技(Atlético de Madrid)、塞维利亚(Sevilla FC)及其他足球俱乐部的纪念品。该NFT产品拥有广泛的粉丝基础。例如,皇家马德里仅在推特(Twitter)上的粉丝就达3800多万,2022年6月就可以在Dapper Labs的Flow区块链上看到该产品。

人们对NFT,即支持艺术品和收藏品持有者跟踪所有权的产品兴趣日益浓厚,近几周来销售额更是屡创新高。各种各样NFT产品愈发流行,包括岩石图片、卡通企鹅和卡通人猿等等。

在 NBA Top Shot平台上,用户能够查找限量版视频“卡片”,都来自美国职业篮球联赛(NBA)比赛的简短集锦。视频中还包括很多令人难忘的“时刻”,有时瞬间就可以售罄。来自西班牙的加雷戈兹洛表示,本轮融资将用于壮大Top Shot规模并开发移动产品,也能够提升真实世界用户的福利。其中的一小部分资金将用于投资Dapper Labs所在Flow区块链之上的其他创业公司。

基于区块链的Top Shot平台由Dapper和美国职业篮球联赛联合开发,目前仍然处于测试阶段。一份新闻稿称,仅在今年该平台就增长了30倍。平台上的收藏品交易记录超过1300万笔,价值超过了7.8亿美元。

加雷戈兹洛表示,Dapper Labs计划将业务扩展至“几乎各项主要的体育项目”。该公司已经得到了包括斯蒂芬·迪格斯等美国国家橄榄球联盟(National Football League)明星的支持。他说:“与西班牙职业足球联赛的合作只是第一份大联盟公告,在接下来的几个月里,类似的合作公告还会有更多。”

与此同时,最大的NFT市场OpenSea最近卷入了一起内幕交易丑闻,一名员工购买了即将在平台主页上出售的商品。这一事件引发人们开始怀疑长期不受监管的数字收藏品世界,内部人士会不会正在从疯狂估值波动中赚取巨额利润。

加雷戈兹洛称,NBA Top Shot平台上一切都是透明的:每个账户和用户都经过验证,无论是买家还是卖家都不可以混合资金或隐藏资产。他说:“我们要确保信任是产品体验的核心,要成为正当从业的先锋。"(财富中文网)

译者:冯丰

审校:夏林

Dapper Labs Inc., the company behind the popular NBA Top Shot platform, raised $250 million in its latest funding round and announced a deal with LaLiga to offer digital collectibles for soccer fans.

The funding round, its second this year, was led by Philippe Laffont’s Coatue Management and included backing from Andreessen Horowitz’s a16z, GV—which was formerly known as Google Ventures—as well as Version One Ventures, among others. The Vancouver-based company didn’t publicly disclose its current valuation.

“This round, for me, was much more about bringing the right partners around the table for our next leg of growth,” Roham Gharegozlou, the company’s co-founder and chief executive officer, said in an interview. “Earlier this year, we proved the concept for NFTs and I think we’ve seen the industry as a whole exploding—and we’ve got the platform that can power thousands of times more activity than we see today.”

Meanwhile, Dapper Labs’s partnership with LaLiga, a popular soccer league, will give users the opportunity to collect and own NFTs from over 10 seasons of play and will feature content from teams including Real Madrid, FC Barcelona, Atlético de Madrid, Sevilla FC and others. It has the potential to attract a wide base of fans—Real Madrid, for instance, has more than 38 million followers on Twitter alone. It will become available on Dapper’s Flow blockchain starting in June 2022.

Interest for non-fungible tokens—which are known as NFTs and allow holders of art and collectibles to track ownership—has been gaining steam, with sales hitting a record in recent weeks. A wide variety of them have become popular, including pictures of rocks, as well as cartoonish depictions of penguins and apes, among other things.

NBA Top Shot allows users to find limited edition video “cards,” which are short highlights from NBA games. It also offers packs of memorable “moments” that sometimes sell out in minutes. Funding from the latest round will go toward expanding Top Shot and developing the mobile product, said Gharegozlou from Spain, as well as expanding real-world benefits for users. A small portion will be used to invest in other startups that are building on top of Dapper Labs’s Flow blockchain.

Top Shot, a blockchain-based platform that Dapper is working on in conjunction with the NBA, is still in a beta phase but has grown 30-fold just this year, according to a press release. More than $780 million in collectibles has been bought and sold on the platform, with over 13 million transactions recorded.

Dapper Labs has plans to expand to “basically all major sports,” said Gharegozlou. The company already has backing from prominent National Football League stars, including Stefon Diggs. “LaLiga is the first big league announcement that we’re making, but there will be more coming in the next few months as well,” said Gharegozlou.

Meanwhile, OpenSea, the largest marketplace for non-fungible tokens, was recently embroiled in an insider-trading scandal, whereby an employee bought items that were later featured on the company’s home page. The incident sparked a suspicion that has long dogged the unregulated world of digital collectibles: Insiders are making huge profits off of the industry’s wild valuation swings.

Gharegozlou said on his platform, everything is transparent: every account and user is verified—both buyers and sellers—and there’s no ability to mix funds or hide assets. “We wanted to make sure that trust is at the core of our product experience,” he said. “We are planning on being a banner-bearer for the right way to do things.”

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