越来越多的男性选择注射肉毒杆菌毒素
水疗诊所迎来了更多的男性客人；随着美容毁脸的观念不复存在，男性欣然接受美容手术，让自己颜值最佳，感觉最棒。
肉毒杆菌毒素是一种神经毒素蛋白，经常被用于医美。尽管Botox只是肉毒杆菌毒素众多商业品牌名称之一，但就品牌知名度而言，可以说它相当于业界的施乐（Xerox）。美国整形外科医师协会（American Society of Plastic Surgeons）的统计资料显示，在男性最想做的整容手术中，Botox注射疗法排第一位：仅2019年就实施了473354次治疗，较2018年小幅增长5%；与2000年相比，增加了403%。
俗称“Brotox”的肉毒杆菌毒素（Botox的双关语），仍然是男性最想做的美容手术。越来越多的男性不仅接受Botox疗法，而且毫不隐瞒，因此专家对Botox的持续增长充满信心。
“伙计们，男性患者只是很有可能希望跟他们的另一半看起来一样棒。”美国纽约市通过资格验证的整形外科医生戴维·谢弗博士称。“Botox整容手术和Juvéderm填充剂等诊所内治疗更容易实现，也谈论得更多，它们通过社交媒体传播变得越来越主流。”谢弗补充道，现在更多男性患者跟妻子或女友一起来预约美容，把它设想成款待，而不像几年前经常听到病人说：“我的母亲/妻子/女友让我来做。”
“同样，男性在视频会议上看到自己的影像一年之久后，也越来越在意容貌和衰老的痕迹。什么时候有过这样的时刻，有人会看那么多自己的影像？”谢弗指出，强调的是新冠疫情中的“Zoom效应”。
“如果说新冠疫情有一个好处的话，那就是总体上有利于整形手术业。”谢弗说。“大家待在家里的时间更长，整日在Zoom上看到自己。男性和女性都注意到了皱纹增多，前来要求治疗。同时，在家工作的日程安排为预约提供了更多的灵活性。”
口腔颌面外科医生贾克琳·托姆希奇博士亲眼看到了这种趋势。这名就职于美国俄亥俄州口腔、面部和种植外科中心（Ohio’s Center for Oral, Facial, and Implant Surgery）的医生称，当今世界，对于男性和女性来说，美容疗法没有那么丢人。
“男性总是和体育运动、力量训练及健身相关的健康联系在一起。这些活动不仅展示技巧，而且在某种程度上注重身体形象。”托姆希奇解释道。“Botox等整容手术提供了实现最佳自我的另一种途径。越来越多的男性不仅接受Botox疗法，而且毫不隐瞒，这种趋势只会持续增长，我认为这是好事情。”
包括Facebook、Instagram和LinkedIn在内的社交媒体及各种交友应用程序上的发帖，催生了男性展示出最好一面的需要。此外，就业市场竞争激烈，关注年轻人，也促使男性希望自己看起来更显年轻。
“虚拟驱动的疫情期间，一个人的面部被充分展示；和许多整容手术一样，要求做Botox的数量稳定上升。”托姆希奇说。“对于设法探索医美世界的男性来说，Botox是很容易的第一步。”
谢弗指出，社交媒体让人们有机会从另外的角度审视自己。如果你喜欢带滤镜的自己，为什么不做个整容手术来达到类似的效果呢？
“虽然接受美容疗法丢脸的理念基本上不复存在，但这也不是男性在餐桌上或跟朋友晚上出去玩时开始谈论的话题。”谢弗称。“社会喜欢这样的描述：我们不应该被视为虚荣或希望看起来漂亮，但其实人人都想要高颜值。”
Botox的原则对男女都一样，但由于男性肌肉比女性更厚实更强壮，也需要更多注射单位。不过，即使剂量更大，任何时候都不会接近毒性阙值。
托姆希奇指出，由于Botox治疗时间短（即便是全脸治疗也不超过30分钟），不需要恢复时间，可以立即恢复正常活动，因此成为了热销品。对绝大多数病人来说，该疗法不会引起严重水肿或瘀伤。
“新冠疫情开始之初，很多诊所都被迫关闭，病人极度渴望诊所再次开放，好打下一针。”谢弗说。“这在重新开业后迎来了治疗热潮和持续增长，因为越来越多的人正在探索让自己看起来更好、感觉更棒和关爱自己的方法。”（财富中文网）
译者：夏晴
水疗诊所迎来了更多的男性客人；随着美容毁脸的观念不复存在，男性欣然接受美容手术，让自己颜值最佳，感觉最棒。
肉毒杆菌毒素是一种神经毒素蛋白，经常被用于医美。尽管Botox只是肉毒杆菌毒素众多商业品牌名称之一，但就品牌知名度而言，可以说它相当于业界的施乐（Xerox）。美国整形外科医师协会（American Society of Plastic Surgeons）的统计资料显示，在男性最想做的整容手术中，Botox注射疗法排第一位：仅2019年就实施了473354次治疗，较2018年小幅增长5%；与2000年相比，增加了403%。
俗称“Brotox”的肉毒杆菌毒素（Botox的双关语），仍然是男性最想做的美容手术。越来越多的男性不仅接受Botox疗法，而且毫不隐瞒，因此专家对Botox的持续增长充满信心。
“伙计们，男性患者只是很有可能希望跟他们的另一半看起来一样棒。”美国纽约市通过资格验证的整形外科医生戴维·谢弗博士称。“Botox整容手术和Juvéderm填充剂等诊所内治疗更容易实现，也谈论得更多，它们通过社交媒体传播变得越来越主流。”谢弗补充道，现在更多男性患者跟妻子或女友一起来预约美容，把它设想成款待，而不像几年前经常听到病人说：“我的母亲/妻子/女友让我来做。”
“同样，男性在视频会议上看到自己的影像一年之久后，也越来越在意容貌和衰老的痕迹。什么时候有过这样的时刻，有人会看那么多自己的影像？”谢弗指出，强调的是新冠疫情中的“Zoom效应”。
“如果说新冠疫情有一个好处的话，那就是总体上有利于整形手术业。”谢弗说。“大家待在家里的时间更长，整日在Zoom上看到自己。男性和女性都注意到了皱纹增多，前来要求治疗。同时，在家工作的日程安排为预约提供了更多的灵活性。”
口腔颌面外科医生贾克琳·托姆希奇博士亲眼看到了这种趋势。这名就职于美国俄亥俄州口腔、面部和种植外科中心（Ohio’s Center for Oral, Facial, and Implant Surgery）的医生称，当今世界，对于男性和女性来说，美容疗法没有那么丢人。
“男性总是和体育运动、力量训练及健身相关的健康联系在一起。这些活动不仅展示技巧，而且在某种程度上注重身体形象。”托姆希奇解释道。“Botox等整容手术提供了实现最佳自我的另一种途径。越来越多的男性不仅接受Botox疗法，而且毫不隐瞒，这种趋势只会持续增长，我认为这是好事情。”
包括Facebook、Instagram和LinkedIn在内的社交媒体及各种交友应用程序上的发帖，催生了男性展示出最好一面的需要。此外，就业市场竞争激烈，关注年轻人，也促使男性希望自己看起来更显年轻。
“虚拟驱动的疫情期间，一个人的面部被充分展示；和许多整容手术一样，要求做Botox的数量稳定上升。”托姆希奇说。“对于设法探索医美世界的男性来说，Botox是很容易的第一步。”
谢弗指出，社交媒体让人们有机会从另外的角度审视自己。如果你喜欢带滤镜的自己，为什么不做个整容手术来达到类似的效果呢？
“虽然接受美容疗法丢脸的理念基本上不复存在，但这也不是男性在餐桌上或跟朋友晚上出去玩时开始谈论的话题。”谢弗称。“社会喜欢这样的描述：我们不应该被视为虚荣或希望看起来漂亮，但其实人人都想要高颜值。”
Botox的原则对男女都一样，但由于男性肌肉比女性更厚实更强壮，也需要更多注射单位。不过，即使剂量更大，任何时候都不会接近毒性阙值。
托姆希奇指出，由于Botox治疗时间短（即便是全脸治疗也不超过30分钟），不需要恢复时间，可以立即恢复正常活动，因此成为了热销品。对绝大多数病人来说，该疗法不会引起严重水肿或瘀伤。
“新冠疫情开始之初，很多诊所都被迫关闭，病人极度渴望诊所再次开放，好打下一针。”谢弗说。“这在重新开业后迎来了治疗热潮和持续增长，因为越来越多的人正在探索让自己看起来更好、感觉更棒和关爱自己的方法。”（财富中文网）
译者：夏晴
Med-spas are seeing more and more men coming through their doors as they are embracing cosmetic and aesthetic procedures to look and feel their best as stigmas start to melt away.
Botulinum toxin is a neurotoxic protein often used for medical and cosmetic purposes; Botox is only one of the commercial trade names for the protein, but it is arguably the equivalent of Xerox within its industry in terms of brand recognition. Botox injections are the No. 1 cosmetic procedure requested by men, with 473,354 treatments administered in 2019 alone—a 5% uptick from 2018 and a 403% increase from 2000, according to the American Society of Plastic Surgeons (ASPS).
Colloquially referred to as "Brotox"—a play on the name for Botox—it remains the most-requested cosmetic procedure for men. With more and more men not only receiving Botox treatment but also being more open about it, experts are confident the trend will continue to grow.
"Guys, male-identifying patients are just as likely to want to look their best as their counterparts," says Dr. David Shafer, a board-certified plastic surgeon in New York City. "As in-office treatments like Botox Cosmetic and Juvéderm fillers have become more readily available, and spoken about, they have also become more mainstream through social media." Shafer adds many more male patients now come in for appointments with their wives or girlfriends, positing it is now viewed as a treat versus a few years ago when he'd often hear patients say, "My mom/wife/girlfriend made me do it."
"Also, men are more conscious about their appearance and signs of aging after spending a year staring at their reflection on video conferences. When has there been a moment in time when anyone would see their reflection as much?" Shafer says, underscoring the "Zoom effect" of the pandemic.
"If we can find one good thing about the pandemic, it has been good for plastic surgery, in general," Shafer says. "People are spending more time at home and looking themselves all day on Zoom. Men and women are noticing more wrinkles and coming in requesting treatments. Also, work-from-home schedules have allowed more flexibility to come in for appointments."
Dr. Jaclyn Tomsic, an oral and maxillofacial surgeon at Ohio’s Center for Oral, Facial, and Implant Surgery, has seen this trend firsthand. In today’s world, she says, there is less stigma attached to cosmetic treatments for men and women.
"Men have always been associated with health and wellness related to athletics, strength training, and bodybuilding. These activities not only display skill but also focus on body image to a degree," explains Tomsic. "Botox and other cosmetic procedures provide another avenue to achieve your best self. With more and more men not only receiving Botox treatment, but also being more open about it, the trend will only continue to grow, and I think that's a great thing."
With social media posts on Facebook, Instagram, LinkedIn, and dating apps, this has men wanting to put their best face forward. Additionally, competition in the job market and the focus on youth also encourage men to want to look younger than their chronological age.
"As with a number of cosmetic procedures, there continues to be a steady increase in requests during the virtual-driven pandemic, where a person's face is on full display," Tomsic says. "Botox is an easy first step for men seeking to explore the aesthetic medicine world."
Social media, Shafer says, has given people the chance to see themselves in different light. If you like how you look with a filter, then why not have a procedure to achieve a similar effect?
"The stigma of receiving treatment is virtually nonexistent, but it's not something men would open a conversation with at a dinner table or a night out with the guys," Shafer says. "Society likes to paint a picture where we shouldn't be perceived as vain or wanting to look pretty, but everyone wants to look good."
The principles of Botox are the same for men and women, but due to thicker and stronger muscles, men often require more units than women. However, even with the higher doses, they do not come anywhere close to the toxicity threshold.
Given its quick treatment time—even full-face treatment takes no more than 30 minutes—between the lack of recovery time and the ability to return to normal activities essentially immediately, Botox is an easy sell, Tomsic says. And the treatment does not cause significant swelling or bruising for most patients.
"Many medical offices were forced to close at the beginning of the pandemic, and patients were getting desperate for the offices to open to get their next dose," Shafer says. "This has seen a boom in treatments post-reopening, but also continued growth as more people are exploring options to look better, feel better, and to care for themselves."
