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亏了数十亿美元后,皇家加勒比还面临哪些挑战?

亏了数十亿美元后,皇家加勒比还面临哪些挑战?

Jessica Mathews 2021-07-06
新冠疫情给旅游业的利润带来了灭顶之灾,导致航空、旅行、酒店和度假产业的营收大跌,那些严重依赖旅游业的城市更是苦不堪言。

皇家加勒比邮轮公司(Royal Caribbean Cruises)的首席执行官理查德•费恩双脚搭着搁脚凳,坐在“Celebrity Edge”号邮轮的露台上,“Celebrity Edge”号是一年多以来从美国启航的首艘邮轮。面对新冠疫情期间公司数十亿美元的巨额亏损,费恩依然保持着幽默感。

他开玩笑说,自己可能会建议商学院开设一门新课:如何在连续15个月颗粒无收的情况下经营公司。在接受《财富》杂志电话采访时,费恩说:“我愿意去上这个课。”

新冠疫情给旅游业的利润带来了灭顶之灾,导致航空、旅行、酒店和度假产业的营收大跌,那些严重依赖旅游业的城市更是苦不堪言。

皇家加勒比拥有270多艘经常往返于全球各地的邮轮,对这家公司来说,过去15个月完全就是一个噩梦。美国疾病控制与预防中心(Centers for Disease Control and Prevention)的数据显示,疫情爆发初期,三艘邮轮新冠确诊人数达到了800多名。去年3月中旬,美国疾病控制与预防中心发布了禁航令。由于邮轮闲置了数月之久,公司船票销售几乎为零。

包括皇家加勒比、嘉年华(Carnival)和诺唯真(Norwegian)在内的邮轮公司已经举债数十亿美元,卖掉了一部分船队,并开始采取强制休假、裁员或削减员工福利的举措。

费恩说:“过去15个月对任何与邮轮行业相关的企业来说都是噩梦。”

公司的年报显示,2020年年底,皇家加勒比的“高额债务”达到了189亿美元。去年,其营收跌至22亿美元,较2019年的109亿美元大幅下滑。公司去年裁掉或暂时解雇了约23%的美国海岸雇员,并在全公司范围内停止招聘新员工。为了更加专注于其他业务线,皇家加勒比以2.01亿美元的价格向Sycamore Partners出售了拥有三艘邮轮的精钻邮轮(Azamara)品牌。费恩称,该品牌的财务状况“在繁荣时期相当好”,但他仍然决定在疫情期间剥离这一资产。

尽管遭遇不少挑战,但皇家加勒比的首席执行官理查德•费恩十分盼望自家的邮轮能够再次从美国启航。图片来源:Courtesy Royal Caribbean

今年的情况有所缓解,不过,邮轮行业仍然需要熬过数月的时间,营收数字才会有所好转。今年前三个月,皇家加勒比的船票收入还不到2100万美元,相比去年同期14亿美元的船票收入简直不忍直视。今年年初,皇家加勒比开始运营来自于非美国港口的邮轮。

费恩表示,尽管邮轮开始再次离港航行,但这些邮轮已经闲置了数个月的时间,“这对船来说并不是好事。”

船员不得不回到船上,并重新学习如何操作,而且新船员也需要熟悉相关的业务。

“即便他们在一年半之前就已经在船上,但有些内容仍然需再次学习。”费恩说道,而且船员之间的关系也需要重新建立。

6月26日,“Celebrity Edge”号驶出了迈阿密的埃弗格雷斯港,船上提供自助餐和其他所有服务,其船员已经全部接种新冠疫苗,载客数量限制在30%左右。这是一年多以来从美国启航的第一艘邮轮。在新加坡、加纳利群岛和其他港口城市,皇家加勒比早已恢复运营。

为了预防疫情爆发,皇家加勒比制定了严格的规定,并升级了邮轮空气过滤系统。费恩表示,所有员工必须在接种后才可以上船,目前公司已经为2.2万名雇员接种了疫苗。费恩称,在佛罗里达州,皇家加勒比并未要求乘客出示接种证明(该要求最近已经被美国政府叫停),然而,那些未出示证明的乘客在登船后有可能会被要求进行检测,佩戴口罩,并保持社交距离。

皇家加勒比还在其网站宣布,在2021年8月至12月期间,于佛罗里达州搭乘邮轮的未接种乘客还需出示其可以用于支付医疗和潜在撤离费用的保险证明,以备疫情爆发。

费恩称,未接种游客只是少数,在公司最近出海的“Celebrity Edge”号邮轮上,99%的乘客都接种了疫苗。

然而,船上依然存在接触未接种疫苗乘客的风险。6月24日,皇家加勒比报告称,有两名年龄不到16岁、未接种游客登上了“海上冒险家”号(Adventure of the Seas)邮轮,而且新冠病毒检测呈阳性,随后被立即隔离。这家邮轮公司在一份声明中称,船上所有16岁以上游客(占游客总数的92%)均接种了疫苗,包括那些与这两名阳性感染者接触的人士。6月28日,皇家加勒比的股价应声下跌了6%。

费恩说:“有的人可能会被感染。虽然可能性不大,但也存在。”他同时也重申了安全规定,以及邮轮迅速应对这种局面的能力。

费恩拒绝提供有关皇家加勒比当前债务水平的最新信息,但他说,公司有能力偿还这些债务,而且大多数债权人也都了解公司历史上的盈利能力。

由于费恩坐在甲板上,电话另外一端传来了呼呼的海风声,费恩表示,尽管还得执行很多新的规定,但自己对邮轮能够再次启航感到十分兴奋。

他说:“这对我们来说是个重要的日子,对整个行业来说亦是如此。”(财富中文网)

译者:冯丰

审校:夏林

皇家加勒比邮轮公司(Royal Caribbean Cruises)的首席执行官理查德•费恩双脚搭着搁脚凳,坐在“Celebrity Edge”号邮轮的露台上,“Celebrity Edge”号是一年多以来从美国启航的首艘邮轮。面对新冠疫情期间公司数十亿美元的巨额亏损,费恩依然保持着幽默感。

他开玩笑说,自己可能会建议商学院开设一门新课:如何在连续15个月颗粒无收的情况下经营公司。在接受《财富》杂志电话采访时,费恩说:“我愿意去上这个课。”

新冠疫情给旅游业的利润带来了灭顶之灾,导致航空、旅行、酒店和度假产业的营收大跌,那些严重依赖旅游业的城市更是苦不堪言。

皇家加勒比拥有270多艘经常往返于全球各地的邮轮,对这家公司来说,过去15个月完全就是一个噩梦。美国疾病控制与预防中心(Centers for Disease Control and Prevention)的数据显示,疫情爆发初期,三艘邮轮新冠确诊人数达到了800多名。去年3月中旬,美国疾病控制与预防中心发布了禁航令。由于邮轮闲置了数月之久,公司船票销售几乎为零。

包括皇家加勒比、嘉年华(Carnival)和诺唯真(Norwegian)在内的邮轮公司已经举债数十亿美元,卖掉了一部分船队,并开始采取强制休假、裁员或削减员工福利的举措。

费恩说:“过去15个月对任何与邮轮行业相关的企业来说都是噩梦。”

公司的年报显示,2020年年底,皇家加勒比的“高额债务”达到了189亿美元。去年,其营收跌至22亿美元,较2019年的109亿美元大幅下滑。公司去年裁掉或暂时解雇了约23%的美国海岸雇员,并在全公司范围内停止招聘新员工。为了更加专注于其他业务线,皇家加勒比以2.01亿美元的价格向Sycamore Partners出售了拥有三艘邮轮的精钻邮轮(Azamara)品牌。费恩称,该品牌的财务状况“在繁荣时期相当好”,但他仍然决定在疫情期间剥离这一资产。

今年的情况有所缓解,不过,邮轮行业仍然需要熬过数月的时间,营收数字才会有所好转。今年前三个月,皇家加勒比的船票收入还不到2100万美元,相比去年同期14亿美元的船票收入简直不忍直视。今年年初,皇家加勒比开始运营来自于非美国港口的邮轮。

费恩表示,尽管邮轮开始再次离港航行,但这些邮轮已经闲置了数个月的时间,“这对船来说并不是好事。”

船员不得不回到船上,并重新学习如何操作,而且新船员也需要熟悉相关的业务。

“即便他们在一年半之前就已经在船上,但有些内容仍然需再次学习。”费恩说道,而且船员之间的关系也需要重新建立。

6月26日,“Celebrity Edge”号驶出了迈阿密的埃弗格雷斯港,船上提供自助餐和其他所有服务,其船员已经全部接种新冠疫苗,载客数量限制在30%左右。这是一年多以来从美国启航的第一艘邮轮。在新加坡、加纳利群岛和其他港口城市,皇家加勒比早已恢复运营。

为了预防疫情爆发,皇家加勒比制定了严格的规定,并升级了邮轮空气过滤系统。费恩表示,所有员工必须在接种后才可以上船,目前公司已经为2.2万名雇员接种了疫苗。费恩称,在佛罗里达州,皇家加勒比并未要求乘客出示接种证明(该要求最近已经被美国政府叫停),然而,那些未出示证明的乘客在登船后有可能会被要求进行检测,佩戴口罩,并保持社交距离。

皇家加勒比还在其网站宣布,在2021年8月至12月期间,于佛罗里达州搭乘邮轮的未接种乘客还需出示其可以用于支付医疗和潜在撤离费用的保险证明,以备疫情爆发。

费恩称,未接种游客只是少数,在公司最近出海的“Celebrity Edge”号邮轮上,99%的乘客都接种了疫苗。

然而,船上依然存在接触未接种疫苗乘客的风险。6月24日,皇家加勒比报告称,有两名年龄不到16岁、未接种游客登上了“海上冒险家”号(Adventure of the Seas)邮轮,而且新冠病毒检测呈阳性,随后被立即隔离。这家邮轮公司在一份声明中称,船上所有16岁以上游客(占游客总数的92%)均接种了疫苗,包括那些与这两名阳性感染者接触的人士。6月28日,皇家加勒比的股价应声下跌了6%。

费恩说:“有的人可能会被感染。虽然可能性不大,但也存在。”他同时也重申了安全规定,以及邮轮迅速应对这种局面的能力。

费恩拒绝提供有关皇家加勒比当前债务水平的最新信息,但他说,公司有能力偿还这些债务,而且大多数债权人也都了解公司历史上的盈利能力。

由于费恩坐在甲板上,电话另外一端传来了呼呼的海风声,费恩表示,尽管还得执行很多新的规定,但自己对邮轮能够再次启航感到十分兴奋。

他说:“这对我们来说是个重要的日子,对整个行业来说亦是如此。”(财富中文网)

译者:冯丰

审校:夏林

Royal Caribbean Cruises CEO Richard D. Fain sat with his feet propped up on an ottoman, on a balcony aboard the Celebrity Edge—the first cruise ship to depart the U.S. in more than a year. He has been running the company at a multibillion-dollar loss, but he still has a sense of humor.

He joked that he may suggest business schools launch a new course: How to run a company with zero revenue for 15 months. “I’d like to take it,” Fain told Fortune by phone.

The coronavirus has wreaked havoc on the travel industry’s bottom line—cutting into revenue across the airline, travel, hotel, and resort industries, not to mention cities and countries that rely heavily on tourism.

For the more than 270 cruise ships that typically sail around the world, the past 15 months have been nothing short of a nightmare. Early on in the pandemic, more than 800 confirmed cases of COVID-19 were sourced to outbreaks on three ships, according to the Centers for Disease Control and Prevention. The CDC issued a no-sail order in mid-March: Ticket sales dissipated as vessels sat idle for months.

Cruise lines including Royal Caribbean, Carnival, and Norwegian have taken on billions of dollars in debt, sold off portions of their fleets, and moved to furlough, lay off, or cut benefits to their employees.

“It’s been a brutal 15 months for anyone associated with the cruise ship industry,” Fain said.

Royal Caribbean had “substantial debt” to the tune of $18.9 billion at the end of 2020, according to its annual report. Last year, its revenue fell to $2.2 billion, down from $10.9 billion from 2019. The company cut or furloughed about 23% of its U.S. shoreside employees last year and instituted a hiring freeze across the organization. It sold its three-ship Azamara luxury brand to Sycamore Partners for $201 million in an effort to focus more attention on its other business lines. According to Fain the brand’s economics had been “adequate during the good times,” but he decided to divest during the pandemic.

This year has offered some respite, although it appears that cruise ships still have many months of sailing before numbers become more optimistic. In the first three months of this year, Royal Caribbean made less than $21 million in passenger ticket revenues, compared to nearly $1.4 billion in the first three months of 2020. Royal Caribbean began running ships from non-U.S. ports earlier this year.

While vessels are starting to depart from ports again, they have been sitting idle for months, which is “not good for ships,” Fain says.

Ship crews have to return to the ships and relearn how to work them, and new crew members need to learn the ropes.

“Even if they were on the ship a year and a half ago, you need to relearn some things,” Fain says, and bonds between the crew need to be reestablished.

The Celebrity Edge set sail out of Port Everglades in Miami on June 26, buffets and all—with its staff fully vaccinated and capacity capped at about 30%. It was the first cruise ship to depart the U.S. in more than a year. Royal Caribbean ships had already been sailing out of Singapore, the Canary Islands, and other locations.

In order to prevent outbreaks, Royal Caribbean has set rigid requirements and updated its air filtration systems. All staff must be vaccinated to come on board, and the company has vaccinated 22,000 employees so far, Fain says. In Florida, Royal Caribbean doesn't require guests to show proof of vaccination—a practice that was recently banned in the state—but those who don't show proof are subject to testing requirements and are required to wear masks and social distance while on board, according to Fain.

The company also announced on its website that unvaccinated passengers who cruise from Florida between August and December 2021 will also be required to show proof of insurance to cover medical and potential evacuation expenses, in case of an outbreak.

Unvaccinated guests are the minority: On his current Celebrity Edge cruise, 99% of people on the ship are vaccinated, he says.

But there are still exposure risks to unvaccinated passengers. On June 24, Royal Caribbean reported that two unvaccinated guests aboard the Adventure of the Seas, who were under the age of 16, had tested positive for the coronavirus and were immediately quarantined. All guests on the ship over 16 years old—92% of all the passengers—were vaccinated, according to a statement from the cruise line, including all those who came into contact with the two individuals. The stock sank 6% on the news June 28.

“It’s possible that somebody gets it. It’s unlikely, but it happens,” Fain says, emphasizing the safety protocols and the ship’s ability to quickly respond to it.

Fain declined to provide an update on Royal Caribbean's current debt rate, but he said the company will be able to pay the money back, and that most of its lenders know the history of its bottom line.

As he sat on the deck, the sound of wind coming through the phone, Fain said he is excited about ships being up and running again, despite all the new protocols.

“It’s a big day for us," he said. "It’s a big day for the industry.”

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