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领英即将推出新平台,帮助自由职业者寻找工作

领英即将推出新平台,帮助自由职业者寻找工作

Andrew Marquardt 2021年02月26日
借助Marketplaces这项新服务,企业可以雇佣到自由职业者并为其支付报酬。

新冠疫情已经让许多办公室职员成为远程工作者,即使疫情结束,这种情况仍然有可能持续。

领英(LinkedIn)希望利用这种新的现实,开发一项能够帮助自由职业者寻找工作的新服务。借助Marketplaces(大市场)这项新服务,企业可以雇佣到自由职业者并为其支付报酬。

科技新闻网站The Information于2月19日率先报道了Marketplaces的有关资讯。

微软(Microsoft)旗下的领英对其2020年度的强劲业绩表现充满期待,在这一年,因为新冠疫情而失业的数百万美国人访问了该网站。领英在2020年的营收为88亿美元,较2019年增长了近20%。

领英的发言人苏齐•欧文斯在一份声明中称,自新冠疫情爆发以来,领英用户在个人页面添加“对企业开放”的人数激增。“对企业开放”这句话表明,这些人正在公开找工作。

Marketplaces预计将于9月推出,侧重于设计、营销和软件开发等领域的白领工作。雇主能够通过该服务来权衡比较个人自由职业者的收费标准与其提供的工作。

欧文斯说:“未来,我们将建立新的方式,通过你的领英个人页面,直接分享你可以提供的服务内容。”

据The Information称,微软正在考虑削减领英Marketplaces的交易量,并向发布求职广告的自由职业者收费。

凭借Marketplaces的推出,领英将能够与两大已经上市的线上自由职业者求职平台Upwork和Fiverr展开竞争。这两大平台的2020年营收近5.5亿美元,较前一年增长37%。

Marketplaces预计将融合这两大竞争平台的各项功能。像Fiverr一样,企业可以通过Marketplaces来寻找自由职业者并比较不同求职者的收费标准;同时,雇主能够通过Marketplaces向自由职业者发布工作建议,这一功能与Upwork类似。

在工作完成后,雇佣自由职业者的客户可以发布对该自由职业者的评价。

Marketplaces有望取代领英的ProFinder,该功能推出已久,允许用户发布工作和雇佣自由职业者。但这项新服务则更进一步,用户能够直接在网站上沟通并达成交易。

Marketplaces是一些大型科技公司经过不懈努力推出的最新成果,旨在深入挖掘这一可以帮助自由职业者找工作的成长中市场。去年12月,Facebook宣布,公司正在组建一个团队,开发一项促进雇佣自由职业者的服务,而这些自由职业者大多从事家居维修等体力劳动,但据The Information称,这项服务的具体推出时间尚不清楚。

即使在新冠疫情爆发之前,自由职业者的就业趋势就已经呈现出越来越强劲的势头。2017年,Upwork和自由职业者联盟(Freelancers Union)表示,到2027年,大多数美国工人将成为自由职业者。但这一时间线可能因为疫情爆发而提前。

Upwork的首席执行官海登•布朗于去年4月接受《财富》杂志采访时说:“远程工作和从事远程工作的自由职业者将逐渐成为一种常态。而促使这一常态形成的一系列趋势,早在此次疫情爆发前就开始了。并且,随着人们为顺应新的现实而做出的改变,这种趋势可能会加速发展。”(财富中文网)

翻译:郝秀

审校:汪皓

新冠疫情已经让许多办公室职员成为远程工作者,即使疫情结束,这种情况仍然有可能持续。

领英(LinkedIn)希望利用这种新的现实,开发一项能够帮助自由职业者寻找工作的新服务。借助Marketplaces(大市场)这项新服务,企业可以雇佣到自由职业者并为其支付报酬。

科技新闻网站The Information于2月19日率先报道了Marketplaces的有关资讯。

微软(Microsoft)旗下的领英对其2020年度的强劲业绩表现充满期待,在这一年,因为新冠疫情而失业的数百万美国人访问了该网站。领英在2020年的营收为88亿美元,较2019年增长了近20%。

领英的发言人苏齐•欧文斯在一份声明中称,自新冠疫情爆发以来,领英用户在个人页面添加“对企业开放”的人数激增。“对企业开放”这句话表明,这些人正在公开找工作。

Marketplaces预计将于9月推出,侧重于设计、营销和软件开发等领域的白领工作。雇主能够通过该服务来权衡比较个人自由职业者的收费标准与其提供的工作。

欧文斯说:“未来,我们将建立新的方式,通过你的领英个人页面,直接分享你可以提供的服务内容。”

据The Information称,微软正在考虑削减领英Marketplaces的交易量,并向发布求职广告的自由职业者收费。

凭借Marketplaces的推出,领英将能够与两大已经上市的线上自由职业者求职平台Upwork和Fiverr展开竞争。这两大平台的2020年营收近5.5亿美元,较前一年增长37%。

Marketplaces预计将融合这两大竞争平台的各项功能。像Fiverr一样,企业可以通过Marketplaces来寻找自由职业者并比较不同求职者的收费标准;同时,雇主能够通过Marketplaces向自由职业者发布工作建议,这一功能与Upwork类似。

在工作完成后,雇佣自由职业者的客户可以发布对该自由职业者的评价。

Marketplaces有望取代领英的ProFinder,该功能推出已久,允许用户发布工作和雇佣自由职业者。但这项新服务则更进一步,用户能够直接在网站上沟通并达成交易。

Marketplaces是一些大型科技公司经过不懈努力推出的最新成果,旨在深入挖掘这一可以帮助自由职业者找工作的成长中市场。去年12月,Facebook宣布,公司正在组建一个团队,开发一项促进雇佣自由职业者的服务,而这些自由职业者大多从事家居维修等体力劳动,但据The Information称,这项服务的具体推出时间尚不清楚。

即使在新冠疫情爆发之前,自由职业者的就业趋势就已经呈现出越来越强劲的势头。2017年,Upwork和自由职业者联盟(Freelancers Union)表示,到2027年,大多数美国工人将成为自由职业者。但这一时间线可能因为疫情爆发而提前。

Upwork的首席执行官海登•布朗于去年4月接受《财富》杂志采访时说:“远程工作和从事远程工作的自由职业者将逐渐成为一种常态。而促使这一常态形成的一系列趋势,早在此次疫情爆发前就开始了。并且,随着人们为顺应新的现实而做出的改变,这种趋势可能会加速发展。”(财富中文网)

翻译:郝秀

审校:汪皓

The coronavirus pandemic has transformed many office workers into remote workers, and that’s likely to continue even after the pandemic ends.

LinkedIn is hoping to capitalize on the new reality by developing a service for freelancers to find work. Called Marketplaces, the new service will enable businesses to find, hire, and pay freelancers.

Tech news site The Information first reported about Marketplaces on Feb. 19.

LinkedIn, owned by Microsoft, is looking to build off a strong 2020, during which millions of Americans who were left unemployed by the pandemic used the site. LinkedIn’s $8.8 billion in revenue during the year was nearly 20% more than in 2019.

In a statement, LinkedIn spokeswoman Suzi Owens said the number of LinkedIn users who added “open for business” to their profiles has soared since the pandemic began. The phrase “open for business” suggests that those people are openly searching for work.

Marketplaces, which is supposed to launch in September, will focus on white-collar jobs in fields like design, marketing, and software development. Employers would be able to use the service to compare the rates of individual freelancers and the kind of work they offer.

“In the future we’ll be building new ways to share more about the services you [could] offer directly through your LinkedIn profile,” Owens said.

Microsoft is considering taking a cut of the transactions on LinkedIn Marketplaces as well as charging freelancers to post their own ads, according to The Information.

Marketplaces pits LinkedIn against publicly traded online freelance job boards Upwork and Fiverr. Together, those two sites generated nearly $550 million in revenue in 2020, a 37% increase from the year before.

Marketplaces is expected to blend features from both competitors. It will let businesses shop for freelancers and compare rates, similar to Fiverr, while employers will be able to post their own proposals to freelancers, similar to Upwork.

After the job is done, customers who hire freelancers can then post reviews about them.

Marketplaces is expected to replace ProFinder, a longtime LinkedIn feature that lets users post jobs and hire freelancers. But the new service takes things a step further by letting users connect and facilitate deals directly on the site.

Marketplaces is the latest in a series of efforts by big tech companies to tap into the growing market for connecting freelancers with jobs. In December, Facebook announced it was forming a team to develop a service for hiring freelancers, mostly those specializing in physical work like home repair, although it’s unclear when that service will debut, according to The Information.

Even before COVID-19, freelance work has been gaining momentum. In 2017, Upwork and the Freelancers Union suggested that most U.S. workers will be freelance by 2027. But that timeline was potentially accelerated by the pandemic.

“Remote work, and the talented freelancers who work remotely, will increasingly be the norm,” Hayden Brown, Upwork’s CEO, said in an April interview with Fortune. “The trends supporting this started well before the current crisis, and may be accelerated by the changes everyone is making to adapt to new realities.”

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