Facebook开发新的直播软件，允许粉丝打赏
Facebook正开发新的视频产品，今后内容创作者或名人直播时，粉丝可付费互动。
新产品名叫“Super”，应用里内容创作者、企业家或名人可与主持互动视频直播。一位熟悉新产品功能的人士透露，观众可购买数字礼物打赏创作者，还能在直播过程中花钱“出现”在创作者旁边提问或自拍，由于产品尚未公开宣布，所以该人士不愿透露姓名。直播期间创作者还能推销商品或其他产品。
Super由Facebook内部的新产品实验团队开发，该团队负责开发独立应用和其他产品。Facebook女发言人证实称，Super尚未发布但正在内部测试。
疫情期间，越来越多公众人物希望与粉丝建立在线联系，因此Super背后代表的理念可能越发重要。根据Axios的数据，用户能付费请名人给朋友或家人发送个性化视频信息的应用Cameo于2019年年中估值达3亿美元。周一，Facebook于5月发布的Collab应用推出了更新版，在该应用中音乐家与歌迷可共同完成音乐作品。
Facebook之所以能成为全世界领先的社交媒体公司，部分原因就在于成功实施了多笔战略性收购，比如Instagram和WhatsApp。但收购新公司太多之后，Facebook发展可能受阻。上周美国联邦贸易委员会和一群州检察官起诉公司，指控其存在反竞争行为，未来再想收购还很难说。
这意味着Facebook可能要在内部开发新一代大型应用或服务。新产品实验团队成立于2019年7月，Facebook称该团队是“独立测试新产品的创业者内部社区”。过去一年该团队发布了约10个产品，包括表情包应用Whale，现场直播应用Venue以及情侣应用Tuned。目前尚未出现知名的独立产品。
疫情之中人们无法聚会，所以今年Facebook推出视频直播功能越发积极。为了跟Zoom视频通讯公司竞争，今年4月Facebook推出了名叫Rooms的群聊功能，还公开展示了为创作者设计的产品。公司还就应用收入分成问题跟苹果公司发生争执，称疫情期间抽成会损害创作者的利益。
总部位于加州门罗公园的Facebook曾于8月推出付费活动产品，允许小企业或页面管理者向用户提供付费直播服务。今年早些时候，公司还扩展了数字打赏功能，更广泛的创作者群体也能使用。Facebook一位女发言人表示，Super中收到的打赏资金公司不会抽成。
目前还不清楚Super将作为独立应用推出，还是嵌入Facebook现有的产品。（财富中文网）
译者：冯丰
审校：夏林
Facebook正开发新的视频产品，今后内容创作者或名人直播时，粉丝可付费互动。
新产品名叫“Super”，应用里内容创作者、企业家或名人可与主持互动视频直播。一位熟悉新产品功能的人士透露，观众可购买数字礼物打赏创作者，还能在直播过程中花钱“出现”在创作者旁边提问或自拍，由于产品尚未公开宣布，所以该人士不愿透露姓名。直播期间创作者还能推销商品或其他产品。
Super由Facebook内部的新产品实验团队开发，该团队负责开发独立应用和其他产品。Facebook女发言人证实称，Super尚未发布但正在内部测试。
疫情期间，越来越多公众人物希望与粉丝建立在线联系，因此Super背后代表的理念可能越发重要。根据Axios的数据，用户能付费请名人给朋友或家人发送个性化视频信息的应用Cameo于2019年年中估值达3亿美元。周一，Facebook于5月发布的Collab应用推出了更新版，在该应用中音乐家与歌迷可共同完成音乐作品。
Facebook之所以能成为全世界领先的社交媒体公司，部分原因就在于成功实施了多笔战略性收购，比如Instagram和WhatsApp。但收购新公司太多之后，Facebook发展可能受阻。上周美国联邦贸易委员会和一群州检察官起诉公司，指控其存在反竞争行为，未来再想收购还很难说。
这意味着Facebook可能要在内部开发新一代大型应用或服务。新产品实验团队成立于2019年7月，Facebook称该团队是“独立测试新产品的创业者内部社区”。过去一年该团队发布了约10个产品，包括表情包应用Whale，现场直播应用Venue以及情侣应用Tuned。目前尚未出现知名的独立产品。
疫情之中人们无法聚会，所以今年Facebook推出视频直播功能越发积极。为了跟Zoom视频通讯公司竞争，今年4月Facebook推出了名叫Rooms的群聊功能，还公开展示了为创作者设计的产品。公司还就应用收入分成问题跟苹果公司发生争执，称疫情期间抽成会损害创作者的利益。
总部位于加州门罗公园的Facebook曾于8月推出付费活动产品，允许小企业或页面管理者向用户提供付费直播服务。今年早些时候，公司还扩展了数字打赏功能，更广泛的创作者群体也能使用。Facebook一位女发言人表示，Super中收到的打赏资金公司不会抽成。
目前还不清楚Super将作为独立应用推出，还是嵌入Facebook现有的产品。（财富中文网）
译者：冯丰
审校：夏林
Facebook is building a new video product that will let people pay content creators or celebrities for the chance to interact with them during a live broadcast.
The tool, called Super, will let creators, entrepreneurs or celebrities host live, interactive video events. Viewers can tip creators by buying them digital gifts, or pay to “appear” alongside a creator during the livestream to ask a question or take a selfie, according to a person familiar with the new feature, who spoke on the condition of anonymity because the product hasn’t been announced publicly. Creators will also be able to sell merchandise or other products alongside the livestream.
Super is being developed within Facebook’s New Product Experimentation team, an internal group that builds standalone apps and other products. Super is still unreleased, but the company is testing it internally, a Facebook spokeswoman confirmed.
The concept behind Super could gain importance as more public figures look to connect with fans digitally during the pandemic. Cameo, an app that lets people pay celebrities to send a friend or family member a personalized video message, was valued at $300 million in mid-2019, according to Axios. On Monday, Facebook rolled out an update to Collab, an app it launched in May for musicians to collaborate with fans on their music.
Facebook has become the world’s dominant social media company in part because it has made successful, strategic acquisitions, like Instagram and WhatsApp. But buying new companies may get harder for Facebook moving forward -- the company was sued by the U.S. Federal Trade Commission and a group of state attorneys general last week for alleged anticompetitive practices, putting the possibility of future acquisitions into question.
That means the social giant may need to build its next big app or service internally. The NPE team was unveiled in July 2019, and Facebook describes the group as “an internal community of entrepreneurs testing new standalone experiences.” NPE has released about 10 products in the past year, including a meme app called Whale, a live events app called Venue, and an app for couples called Tuned. None of them has broken out to become a well-known, standalone product.
Facebook has pushed more aggressively into live video features this year as the Covid-19 outbreak kept people from gathering in person. The company launched a group chat feature called Rooms in April to compete with Zoom Video Communications Inc., and has also made a public showing of building products for creators. It’s also fought with Apple Inc. over in-app commissions, arguing that taking those fees hurts creators during a pandemic.
The Menlo Park, Calif.-based company rolled out a paid events product in August, allowing small businesses or Page owners to charge users to watch a livestream. It expanded a digital tipping feature earlier this year, too, so it would apply to a broader group of creators. A Facebook spokeswoman says the company won’t take a cut of money generated through Super.
It’s unclear if Super will launch as a standalone app or be built into an existing Facebook product.
