立即打开
00后女星创办影视公司,立志为少数族裔代言

00后女星创办影视公司,立志为少数族裔代言

REY MASHAYEKHI 2020年10月16日
年仅20岁的莎希迪不仅仅是电视明星,她还是学生和社会活动家。

雅拉•莎希迪是近几年来才走红的一位美国黑人女演员,她主演过ABC电视台的热门美剧《喜新不厌旧》(Black-ish),最近还出演了Freeform出品的衍生网剧《成长不容易》(Grown-ish)。

作为一名“00后”,年仅20岁的莎希迪不仅仅是电视明星,她还是学生和社会活动家。她与母亲凯莉•莎希迪还成立了自己的制片公司7th Sun。在今年的《财富》最具影响力的新一代女性峰会上,莎希迪母女回忆了她们的奋斗经历,并且谈论了7th Sun公司所要完成的使命——让社会“了解多种文化和身份”,而这也是一个经常被美国娱乐和媒体业忽视的问题。

在谈到她的7th Sun公司时,雅拉•莎希迪说:“它使我们真正有了让大家重视我们的所有情感的机会。”雅拉还表示,在这个过程中,她对“商业的运作和商业的创造力”也产生了浓厚的兴趣。雅拉的母亲凯莉也说:“我们的精神基础,是一些非常大胆的目标。”这家制作公司的创办,与她们母女俩对“讲故事”和“开眼看世界”的热情有很大的关系。

争取种族和文化认同也是这家公司的重要使命之一。这一点从公司的名字上就能够看出来。“7th Sun”取“7th son”(第七子)的谐音,这个名字取自美国黑人作家、社会运动家W.E.B.•杜波依斯的著作。(“黑人是‘第七子’,生来就戴着面纱,在美国这个世界上具有与生俱来的眼力。)

在雅拉看来,7th Sun公司的使命,就是要通过讲故事的方式,将社会“承认和重视”那些往往被忽视的文化和体验。该公司的项目“包括了从面向全年龄段的动画片,到融合题裁的黑色喜剧等方方面面的内容。”(这家制作公司及其作品仍然处在初创阶段,不过该公司已经于今年7月与ABC工作室展开了合作。)

雅拉表示:“体裁并不重要,重要的是它的核心情感。”她们的目的是要通过讲故事的方式,“把之前没有人讲过的东西搬上屏幕。”

凯莉•莎希迪还提到了一个特别的目标,那就是要“以快乐为中心,以生活为中心,促进面向年轻人特别是面向棕色人种和黑人青年的媒体改革……我们要有空间孕自己的《麦田里的守望者》(Catcher in the Rye),但演绎它的人,却可能会是那些之前我们从未想过会出现在屏幕上的人。”

莎希迪母女还谈到了她们的成功历程。凯莉回忆到,雅拉是一个生来具有好奇心的孩子,早在7岁的时候,她就对文艺复兴史产生了兴趣。为此,她们专门去了一趟意大利,参观文艺复兴时代的文物和遗迹。

“作为父母,我们的责任就是要满足她和她的两个兄弟的好奇心。”凯莉说:“我们的想法,就是要激发她的兴趣,然后带着兴奋,观察她会把我们带到什么方向上。”

沿着这个方向,雅拉一路走到了哈佛大学,她现在已经是哈佛大学大三的学生了。受疫情影响,雅拉目前只能在家上网课,不过因祸得福,她也得以更轻松地实现了工作与学生生活之间的平衡。雅拉表示,大学生活是一段非常有益的经历,对于她日后从事制片人和影视工作也很有裨益。

雅拉表示,她的成功离不开母亲在教育上的“灵活性”,以及母亲在她的智力和学业成长过程中采取的多方面的教育方法。

“我的意思是,母亲对我的教育进行了一定程度的投资,从而为我打开了全新的世界。”(财富中文网)

译者:朴成奎

雅拉•莎希迪是近几年来才走红的一位美国黑人女演员,她主演过ABC电视台的热门美剧《喜新不厌旧》(Black-ish),最近还出演了Freeform出品的衍生网剧《成长不容易》(Grown-ish)。

作为一名“00后”,年仅20岁的莎希迪不仅仅是电视明星,她还是学生和社会活动家。她与母亲凯莉•莎希迪还成立了自己的制片公司7th Sun。在今年的《财富》最具影响力的新一代女性峰会上,莎希迪母女回忆了她们的奋斗经历,并且谈论了7th Sun公司所要完成的使命——让社会“了解多种文化和身份”,而这也是一个经常被美国娱乐和媒体业忽视的问题。

在谈到她的7th Sun公司时,雅拉•莎希迪说:“它使我们真正有了让大家重视我们的所有情感的机会。”雅拉还表示,在这个过程中,她对“商业的运作和商业的创造力”也产生了浓厚的兴趣。雅拉的母亲凯莉也说:“我们的精神基础,是一些非常大胆的目标。”这家制作公司的创办,与她们母女俩对“讲故事”和“开眼看世界”的热情有很大的关系。

争取种族和文化认同也是这家公司的重要使命之一。这一点从公司的名字上就能够看出来。“7th Sun”取“7th son”(第七子)的谐音,这个名字取自美国黑人作家、社会运动家W.E.B.•杜波依斯的著作。(“黑人是‘第七子’,生来就戴着面纱,在美国这个世界上具有与生俱来的眼力。)

在雅拉看来,7th Sun公司的使命,就是要通过讲故事的方式,将社会“承认和重视”那些往往被忽视的文化和体验。该公司的项目“包括了从面向全年龄段的动画片,到融合题裁的黑色喜剧等方方面面的内容。”(这家制作公司及其作品仍然处在初创阶段,不过该公司已经于今年7月与ABC工作室展开了合作。)

雅拉表示:“体裁并不重要,重要的是它的核心情感。”她们的目的是要通过讲故事的方式,“把之前没有人讲过的东西搬上屏幕。”

凯莉•莎希迪还提到了一个特别的目标,那就是要“以快乐为中心,以生活为中心,促进面向年轻人特别是面向棕色人种和黑人青年的媒体改革……我们要有空间孕自己的《麦田里的守望者》(Catcher in the Rye),但演绎它的人,却可能会是那些之前我们从未想过会出现在屏幕上的人。”

莎希迪母女还谈到了她们的成功历程。凯莉回忆到,雅拉是一个生来具有好奇心的孩子,早在7岁的时候,她就对文艺复兴史产生了兴趣。为此,她们专门去了一趟意大利,参观文艺复兴时代的文物和遗迹。

“作为父母,我们的责任就是要满足她和她的两个兄弟的好奇心。”凯莉说:“我们的想法,就是要激发她的兴趣,然后带着兴奋,观察她会把我们带到什么方向上。”

沿着这个方向,雅拉一路走到了哈佛大学,她现在已经是哈佛大学大三的学生了。受疫情影响,雅拉目前只能在家上网课,不过因祸得福,她也得以更轻松地实现了工作与学生生活之间的平衡。雅拉表示,大学生活是一段非常有益的经历,对于她日后从事制片人和影视工作也很有裨益。

雅拉表示,她的成功离不开母亲在教育上的“灵活性”,以及母亲在她的智力和学业成长过程中采取的多方面的教育方法。

“我的意思是,母亲对我的教育进行了一定程度的投资,从而为我打开了全新的世界。”(财富中文网)

译者:朴成奎

Actress Yara Shahidi has made a name for herself in recent years—first through her starring role on the hit ABC television series Black-ish, and more recently via her very own spin-off show, Grown-ish, on the Freeform network.

But the 20-year-old Shahidi is more than just a TV star; she’s also a student, activist, and—alongside her mother, Keri Shahidi—a producer with her very own production company, 7th Sun. Speaking at this year’s virtual edition of Fortune’s Most Powerful Women Next Gen Summit, Yara and Keri Shahidi discussed their journey to date, and their mission for 7th Sun to be a vehicle for, as Yara put it, “making familiar the many cultures and identities” that are too often looked over by the entertainment and media industries.

“I love the fact that it really allows us to honor all of our sensibilities,” Yara said of 7th Sun, citing her interests in “the business of business, and the creativity of business” among those that are served by the endeavor. “Foundational to our ethos is really audacious goals,” added Keri, pointing to the pair’s passion for “storytelling” and “opening doors” in describing how the production company came about.

Racial and cultural identity is part and parcel of the company’s vision—right down to its very name, which is derived from the writings and philosophy of the Black writer and activist W.E.B. DuBois. (“The Negro is a sort of seventh son, born with a veil, and gifted with second sight in this American world,” DuBois wrote.)

For Yara, 7th Sun is about “acknowledging and centering” the cultures and experiences too often overlooked by society through the medium of storytelling. As far as the production company’s projects, that includes “everything from four-quadrant animation, to dark comedies that are kind of genre-bending.” (The production company and its projects are still in their earliest stages, with 7th Sun having launched in July in partnership with ABC Studios.)

“It’s not so much about formats as it is core sensibility,” and the goal of allowing stories to “live on-screen that haven’t been told prior,” Yara added.

Keri Shahidi noted a particular goal of “continuing the evolution of media for young, brown and black boys that centers on joy, that centers on living... The idea that we have space to have our own Catcher in the Rye, but maybe it’s represented by people who we never thought we’d see on screen.”

The two women also discussed the intellectual journey that brought them to this point. Keri recalled her daughter’s natural curiosity, which manifested itself in a particular interest in Renaissance history as a seven-year-old—and eventually resulted in a childhood trip to Italy to view and experience the artifacts and relics of the time period.

“Our obligation as parents was to feed the curiosities of her and both of her brothers,” Keri said. “The idea, as a parent, is really to watch with excitement and intrigue the direction in which she’s leading us.”

That direction eventually led Yara to Harvard University, which she’s currently attending as a junior-year undergraduate. While this year’s pandemic-induced, remote academic experience has actually helped her more easily balance the demands of professional and student life, Yara said college has been a hugely instructive experience as far as informing the intellectual subject matter she wants to explore as a producer and storyteller.

And she was keen to attribute her success to her mother’s “flexibility” toward her education, and the multifaceted approach she took toward her daughter’s intellectual and academic growth.

“It meant that I had a level of investment in my education, because it was reflecting back worlds that mattered to me,” Yara said.

最新:
  • 热读文章
  • 热门视频
活动
扫码打开财富Plus App