立即打开
甲骨文是什么?TikTok用户真的不知道

甲骨文是什么?TikTok用户真的不知道

Danielle Abril 2020年09月22日
一些TikTok用户表示,对甲骨文了解很少,甚至可以说一无所知,因为这家公司的数据库软件相当小众。

一边是商业软件巨头甲骨文希望成为热门社交应用程序TikTok“值得信赖的伙伴”,另一边则是茫然的用户:甲骨文是什么?

9月21日,字节跳动官方发文证实,已与甲骨文、沃尔玛对TikTok的合作形成原则性共识。三方将按照相关共识推进商议,希望尽快达成符合美国和中国法律要求的合作协议。不过该笔交易将不涉及任何算法和技术的转让。

一些业内分析人士对甲骨文的行为有些摸不着头脑。为什么传统的企业软件公司想要收购TikTok,毕竟这款应用程序在青少年中最流行,还曾经掀起过病毒式传播的跳舞挑战。一些分析人士估计,甲骨文希望成为TikTok的云数据中心提供商。与此同时,接受采访的六位TikTok用户表示,对甲骨文了解很少,甚至可以说一无所知,因为甲骨文的数据库软件相当小众。

“我昨天才(第一次)听说了甲骨文这个词。”纽约州锡拉丘兹21岁的TikTok用户切尔西•达格里拉说。

得克萨斯州理查森市16岁的TikTok用户卡拉•比林顿说,不确定甲骨文是做什么的,但听起来有点熟悉。“是家大公司。”她说,“不过我真的不太了解。”

9月特朗普称因为担心国家安全,要求TikTok位于中国的母公司字节跳动要么出售该应用程序,要么关闭美国业务。之后,该应用程序收到微软、沃尔玛和甲骨文等多家大公司合作意向。不过,与甲骨文合作的最终方案并未涉及出售,目前尚不清楚协议能否最终得到双方认可。

甲骨文在此前声明中几乎只字未提TikTok合作计划的细节,只是表示“甲骨文成立40年来,一直提供安全、高性能的技术解决方案。”

对TikTok来说,本次协议意味着有希望继续在美国运营。TikTok还预计在美国设立总部,提供2万个岗位。对甲骨文来说,如果交易成功“合作伙伴”里将多一家知名公司。

但对TikTok用户来说,交易几乎毫无意义。用户表示只希望能够继续上传和观看短视频,比如对口型唱歌、跳舞和喜剧短剧等。

“只要可以保持原样就行。”达拉斯19岁的TikTok用户戴安娜•特拉扎斯表示,她每天都看数个小时的视频。

许多TikTok用户也有同感。对他们来说,担忧仅仅停留在体验层面。他们希望应用程序的算法能够继续根据兴趣推荐视频,帮忙推广自己的视频,信息流里不要加广告(或商业软件宣传)。

理查森的16岁女孩凯瑟琳•巴克斯特说,TikTok是用来跟同龄人联系的平台,因为她知道自己可以通过视频和他人建立联系,而不用为自己的文字回答受到批评。她说,如果甲骨文或其他公司改变了TikTok,影响会“很大”,而且有可能改变应用程序之前打造出的社区感。

比林顿和巴克斯特是校友,她说不管由谁经营都会继续用TikTok,“只要别做改变,变得像TikTok的竞争对手Instagram一样就行”。达格雷拉说只要TikTok“还在,我就会用。”

不过一些TikTok网红表示,深知社交媒体的变化无常。尽管网红能够通过赞助和粉丝打赏赚钱,但得避免过于依赖平台。他们主要用TikTok拓展其他有助于赚钱的项目。他们对甲骨文的希望是,不管是什么公司,不管最终达成什么协议,不要影响自己赚钱就好。

举例来说,纳什维尔23岁的歌手德鲁•瑞恩参加过福克斯电视节目X Factor,她说她用TikTok提升自己作为歌手的知名度。她去年开始用TikTok,目前已经攒了170万粉丝。跟其他受访者不一样的是,她听说过甲骨文,对甲骨文的业务有模糊的概念。

“我听说过甲骨文,但不是特别了解。”瑞恩说。“我认为达成协议可以加强隐私保护,但具体对内容创作、算法或对用户的影响力意味着什么,我不知道。”

另一边,科迪•奥洛夫则表示TikTok帮自己开辟了职业生涯,并不在乎甲骨文介入。19岁的奥洛夫是洛杉矶人,主要发布喜剧和短剧内容。14岁时,他意识到能够通过TikTok赚钱,于是高中辍学,全身心投入到应用程序和其他副业上。奥洛夫有650万粉丝,他说过去三年赚了200万美元。

虽然他仍然经常用TikTok,但现在也跟其他网红一样销售商品和旅游产品。

社交媒上“网红的名气只能够维持三到四年,”他说。“所以我努力让社交媒体这块收入不占大部分。社交媒体起伏太大。”

奥利维亚•格乌西就体验了社交媒体上飞速吸粉的感觉。35岁的格乌西是护士,住在洛杉矶,今年6月刚开始用,粉丝已经有2万多(之前她有条视频成了爆款)。

因此,她知道即便TikTok因为甲骨文的合作变得面目全非,也总有办法找到粉丝。

“肯定有别的应用程序等着呢。”她说。(财富中文网)

译者:冯丰

一边是商业软件巨头甲骨文希望成为热门社交应用程序TikTok“值得信赖的伙伴”,另一边则是茫然的用户:甲骨文是什么?

9月21日,字节跳动官方发文证实,已与甲骨文、沃尔玛对TikTok的合作形成原则性共识。三方将按照相关共识推进商议,希望尽快达成符合美国和中国法律要求的合作协议。不过该笔交易将不涉及任何算法和技术的转让。

一些业内分析人士对甲骨文的行为有些摸不着头脑。为什么传统的企业软件公司想要收购TikTok,毕竟这款应用程序在青少年中最流行,还曾经掀起过病毒式传播的跳舞挑战。一些分析人士估计,甲骨文希望成为TikTok的云数据中心提供商。与此同时,接受采访的六位TikTok用户表示,对甲骨文了解很少,甚至可以说一无所知,因为甲骨文的数据库软件相当小众。

“我昨天才(第一次)听说了甲骨文这个词。”纽约州锡拉丘兹21岁的TikTok用户切尔西•达格里拉说。

得克萨斯州理查森市16岁的TikTok用户卡拉•比林顿说,不确定甲骨文是做什么的,但听起来有点熟悉。“是家大公司。”她说,“不过我真的不太了解。”

9月特朗普称因为担心国家安全,要求TikTok位于中国的母公司字节跳动要么出售该应用程序,要么关闭美国业务。之后,该应用程序收到微软、沃尔玛和甲骨文等多家大公司合作意向。不过,与甲骨文合作的最终方案并未涉及出售,目前尚不清楚协议能否最终得到双方认可。

甲骨文在此前声明中几乎只字未提TikTok合作计划的细节,只是表示“甲骨文成立40年来,一直提供安全、高性能的技术解决方案。”

对TikTok来说,本次协议意味着有希望继续在美国运营。TikTok还预计在美国设立总部,提供2万个岗位。对甲骨文来说,如果交易成功“合作伙伴”里将多一家知名公司。

但对TikTok用户来说,交易几乎毫无意义。用户表示只希望能够继续上传和观看短视频,比如对口型唱歌、跳舞和喜剧短剧等。

“只要可以保持原样就行。”达拉斯19岁的TikTok用户戴安娜•特拉扎斯表示,她每天都看数个小时的视频。

许多TikTok用户也有同感。对他们来说,担忧仅仅停留在体验层面。他们希望应用程序的算法能够继续根据兴趣推荐视频,帮忙推广自己的视频,信息流里不要加广告(或商业软件宣传)。

理查森的16岁女孩凯瑟琳•巴克斯特说,TikTok是用来跟同龄人联系的平台,因为她知道自己可以通过视频和他人建立联系,而不用为自己的文字回答受到批评。她说,如果甲骨文或其他公司改变了TikTok,影响会“很大”,而且有可能改变应用程序之前打造出的社区感。

比林顿和巴克斯特是校友,她说不管由谁经营都会继续用TikTok,“只要别做改变,变得像TikTok的竞争对手Instagram一样就行”。达格雷拉说只要TikTok“还在,我就会用。”

不过一些TikTok网红表示,深知社交媒体的变化无常。尽管网红能够通过赞助和粉丝打赏赚钱,但得避免过于依赖平台。他们主要用TikTok拓展其他有助于赚钱的项目。他们对甲骨文的希望是,不管是什么公司,不管最终达成什么协议,不要影响自己赚钱就好。

举例来说,纳什维尔23岁的歌手德鲁•瑞恩参加过福克斯电视节目X Factor,她说她用TikTok提升自己作为歌手的知名度。她去年开始用TikTok,目前已经攒了170万粉丝。跟其他受访者不一样的是,她听说过甲骨文,对甲骨文的业务有模糊的概念。

“我听说过甲骨文,但不是特别了解。”瑞恩说。“我认为达成协议可以加强隐私保护,但具体对内容创作、算法或对用户的影响力意味着什么,我不知道。”

另一边,科迪•奥洛夫则表示TikTok帮自己开辟了职业生涯,并不在乎甲骨文介入。19岁的奥洛夫是洛杉矶人,主要发布喜剧和短剧内容。14岁时,他意识到能够通过TikTok赚钱,于是高中辍学,全身心投入到应用程序和其他副业上。奥洛夫有650万粉丝,他说过去三年赚了200万美元。

虽然他仍然经常用TikTok,但现在也跟其他网红一样销售商品和旅游产品。

社交媒上“网红的名气只能够维持三到四年,”他说。“所以我努力让社交媒体这块收入不占大部分。社交媒体起伏太大。”

奥利维亚•格乌西就体验了社交媒体上飞速吸粉的感觉。35岁的格乌西是护士,住在洛杉矶,今年6月刚开始用,粉丝已经有2万多(之前她有条视频成了爆款)。

因此,她知道即便TikTok因为甲骨文的合作变得面目全非,也总有办法找到粉丝。

“肯定有别的应用程序等着呢。”她说。(财富中文网)

译者:冯丰

As business software giant Oracle tries to become "a trusted technology provider" for social media phenomenon TikTok, users of the app shared a similar reaction: Oracle who?

The agreement has some industry analysts scratching their heads. Why would a legacy enterprise software company chase TikTok, a social media app made popular by teens who create viral dance challenges? The answer has some analysts speculating that Oracle wants to serve as TikTok's cloud data center provider. Meanwhile, half a dozen TikTokers interviewed said they knew little to nothing about Oracle, known for its very unhip database software.

“I heard about Oracle [for the first time] literally yesterday,” said Chelsea Dagrella, a 21-year-old TikToker from Syracuse, NY.

Kara Billington, a 16-year-old TikTok user from Richardson, Tex., said she wasn’t sure what Oracle does, but the name sounded familiar. “It’s a big company,” she said. “I really don’t know too much about it though.”

Citing national security concerns, Trump said TikTok’s owner ByteDance, based in China, needed to sell the app or shutter its U.S. operations. Since then, the app received bids from big companies including Microsoft and Walmart as well as Oracle. However, the final proposal involving Oracle falls short of a sale, and it's unclear whether it will be enough to appease the White's House or pass muster with China's government.

In a statement, Oracle provided few details about the proposed TikTok partnership. It merely said that "Oracle has a 40-year track record providing secure, highly performant technology solutions."

For TikTok, the proposed deal potentially means the company can continue operating in the U.S. TikTok is also expected to establish a U.S.-based headquarters, where it would employ 20,000 people. For Oracle, the deal adds a big-name company to its roster of "partners".

But for TikTokers, the deal means next to nothing. Users say they just want to be able to continue creating and watching video clips featuring users lip synching, dancing, and doing short comedy skits.

“If it continues being the same, then it’s fine,” said Diana Terrazas, a 19-year-old TikTok user in Dallas who spends hours every day watching new videos.

Many TikTokers echoed the sentiment. For them, their concern boiled down to the user experience. They want the app’s algorithms to continue to recommend videos based on their interests, to help boost the videos they make, and to steer clear from filling their feeds with ads (or pitches for business software).

Kathryn Baxter, a 16-year-old from Richardson, said TikTok is a service she uses to connect with her peers, knowing that she will be able to relate to others' videos and not be judged by her responses. She said if Oracle or any new owner changed TikTok, it would be “big” and could potentially change the organic feeling of community that the app has created.

Billington, who attends school with Baxter, said she would continue using TikTok regardless of its owner "as long they don’t change it and turn it into Instagram," a TikTok rival. And Dagrella said as long as TikTok "is there, I’m there."

But some of TikTok’s influencers say they know how fickle social media can be. Even though they make money off the service through sponsorships and donations from fans, they make sure not to get too attached. Instead, they use it to amplify other projects that help them make money. They just hope Oracle, whatever it is, and whatever its deal involves, doesn't get in the way.

For example, Drew Ryn, a 23-year-old singer from Nashville who was once on Fox show The X Factor, said she uses TikTok to help boost her profile as a musician. She has amassed 1.7 million followers on TikTok since joining last year. Unlike some of the others interviewed, she had heard of Oracle before and had a vague idea about what it does.

"I have heard of Oracle, but I’m not an expert," Ryn said. "I think it will be better for privacy, but what that means for content creation or algorithms or our clout, I don’t know."

Meanwhile, Cody Orlove said TikTok helped him build a career and that he doesn't care about Oracle getting involved. The 19-year-old from Los Angeles posts comedy videos, skits, and re-enacts scenes from Netflix shows. At age 14, he realized he could make money on the app and dropped out of high school to dedicate himself to the app and other side ventures. Orlove has 6.5 million followers and said he's made $2 million in the past three years.

Though he still regularly uses TikTok, he also now sells merchandise and tours with fellow influencers.

“Influencers only have three to four years,” of fame on social media, he said. “So I’ve been trying to make my biggest revenue stream not be social media. It’s very unpredictable.”

Olivia Ghaussy got a taste of how quickly anyone can build a following on social media. The 35-year-old nurse practitioner who lives in Los Angeles, joined in June and already has more than 20,000 followers (one of her videos went viral).

As a result, she knows she’ll always have a way to reach people who want to follow her, even if TikTok becomes unrecognizable because of any Oracle partnership.

There’s always another app waiting in the wings,” she said.

最新:
  • 热读文章
  • 热门视频
活动
扫码打开财富Plus App