Facebook正式推出“克隆版TikTok”
受特朗普要求关闭TikTok在美业务的威胁，TikTok正在紧锣密鼓地寻找其美国业务的买家。与此同时，Facebook正推出与竞争对手TikTok类似的服务。
Facebook旗下Instagram 周三在美国和其他50多个国家推出一款新的短视频服务产品Reels，该服务允许用户分享15秒的视频片段，某些情况下这些片段还会在24小时后消失。
另一边，拥有大量国际粉丝的TikTok正在试图挽救其美国业务。特朗普表示，除非达成出售在美业务的协议，否则TikTok将在9月15日之前关闭其在美国的业务。
微软此前表示，该公司正在展开谈判以收购TikTok美国业务。不过，目前还不清楚最终是否能达成价值500亿美元的协议。此外，其他公司也可能试图收购TikTok的部分业务。
目前Facebook对TikTok的收购保持沉默。由于反垄断监管机构的严格审查，Facebook不太可能成为买家。
Instagram表示，它是根据用户需求而创建的TikTok克隆版。在正式推出Reels之前，Instagram一直投入资金以招募有影响力的用户，这些用户很多来自TikTok。
不过，Instagram推出的Reels与TikTok还是稍有不同。Instagram表示，人们可以直接在Instagram上给朋友发送视频，还可以使用Instagram特有的编辑工具。
Instagram还指出，它的Explore页面可以帮助用户发现他们可能想要关注的账号，让用户更广泛地传播视频，并迅速获得新的粉丝。
总体来说，Reels与TikTok非常相似。通过Reels，用户可以录制一条同样长达15秒的视频，并为其添加音乐以及一系列滤镜和效果。
据悉，过去的两年里，Reels在巴西进行了测试，其后在法国、德国和印度上线。
TikTok迅速崛起的一部分原因是其被青少年广泛接受，所以Facebook在打造Reels时试图利用Instagram的年轻用户群。
尽管与去年营收707亿美元的Facebook相比，TikTok的营收较少，但是TikTok仍在快速增长。根据移动应用数据分析公司Sensor Tower发布的数据，TikTok在今年上半年的下载量同比增长132%，达到近4900万次，而Instagram的下载量仅增长9%，达到2320万次。（财富中文网）
编译：于佳鑫
受特朗普要求关闭TikTok在美业务的威胁，TikTok正在紧锣密鼓地寻找其美国业务的买家。与此同时，Facebook正推出与竞争对手TikTok类似的服务。
Facebook旗下Instagram 周三在美国和其他50多个国家推出一款新的短视频服务产品Reels，该服务允许用户分享15秒的视频片段，某些情况下这些片段还会在24小时后消失。
另一边，拥有大量国际粉丝的TikTok正在试图挽救其美国业务。特朗普表示，除非达成出售在美业务的协议，否则TikTok将在9月15日之前关闭其在美国的业务。
微软此前表示，该公司正在展开谈判以收购TikTok美国业务。不过，目前还不清楚最终是否能达成价值500亿美元的协议。此外，其他公司也可能试图收购TikTok的部分业务。
目前Facebook对TikTok的收购保持沉默。由于反垄断监管机构的严格审查，Facebook不太可能成为买家。
Instagram表示，它是根据用户需求而创建的TikTok克隆版。在正式推出Reels之前，Instagram一直投入资金以招募有影响力的用户，这些用户很多来自TikTok。
不过，Instagram推出的Reels与TikTok还是稍有不同。Instagram表示，人们可以直接在Instagram上给朋友发送视频，还可以使用Instagram特有的编辑工具。
Instagram还指出，它的Explore页面可以帮助用户发现他们可能想要关注的账号，让用户更广泛地传播视频，并迅速获得新的粉丝。
总体来说，Reels与TikTok非常相似。通过Reels，用户可以录制一条同样长达15秒的视频，并为其添加音乐以及一系列滤镜和效果。
据悉，过去的两年里，Reels在巴西进行了测试，其后在法国、德国和印度上线。
TikTok迅速崛起的一部分原因是其被青少年广泛接受，所以Facebook在打造Reels时试图利用Instagram的年轻用户群。
尽管与去年营收707亿美元的Facebook相比，TikTok的营收较少，但是TikTok仍在快速增长。根据移动应用数据分析公司Sensor Tower发布的数据，TikTok在今年上半年的下载量同比增长132%，达到近4900万次，而Instagram的下载量仅增长9%，达到2320万次。（财富中文网）
编译：于佳鑫
As video app TikTok scrambles to find a buyer for its U.S. business amid threats by President Trump to shut it down, Facebook is rolling out a copycat.
Facebook-owned Instagram on Wednesday debuted its TikTok rival, Reels, in the U.S. and nearly 50 other countries. The service lets users share 15-second clips, which, in some cases, disappear after 24 hours.
The new app comes as TikTok, which has a huge international following, tries to salvage its U.S. business. Trump threatened to shut down the app in the U.S. if ByteDance, TikTok's Chinese owner, failed to sell it by Sept. 15.
Microsoft is negotiating to buy the service, but it’s unclear if an agreement, estimated to be worth $50 billion, will be reached by the deadline. Other companies may also be trying to acquire parts of TikTok's business.
Facebook, meanwhile, has stayed relatively quiet about TikTok’s sale. Because of intense scrutiny from antitrust regulators, Facebook is an unlikely buyer.
Instagram said it created its TikTok clone in response to user demand for the feature. In prelude to the official launch, Instagram has been recruiting influencers, many reportedly from TikTok, to join Reels by offering to pay them enough to cover the cost of producing new videos.
Still, Instagram is pitching Reels as slightly different from TikTok. It said creators would be able to tap their existing Instagram followers and that they would be able to use editing tools like one that lets creators align objects in previous clips to create a smooth transition for viewers into the next clip.
Instagram also says its Explore tab, which helps users discover other accounts they may want to follow, lets users more broadly distribute their videos and quickly gain new followers.
But in general, Reels is very similar to TikTok, offering the same 15-second limit for videos, a music library to incorporate into clips, and the ability to upload original audio.
Over the past two years, the service has been tested in Brazil. And more recently that pilot expanded to France, Germany, and India. Instagram has not said how many people used the feature during those tests.
In creating Reels within Instagram, Facebook is likely trying to tap Instagram's younger user demographic. TikTok’s rapid rise was partly due to its acceptance with teens, who initially joined to create and share short dance videos.
Although TikTok is still relatively small compared to Facebook, which generated $70.7 billion in revenue last year, TikTok continues to grow rapidly. In the first half of the year, the number of TikTok downloads jumped 132% year-over-year to nearly 49 million, according to mobile app analytics firm Sensor Tower, versus just a 9% gain for Instagram, to 23.2 million downloads.
