为促销，苹果在美国和加拿大零售店推出Mac电脑换购计划
苹果公司（Apple）计划从下周开始，在美国和加拿大的零售店内推出Mac电脑换购计划。
据知情人士透露，位于加州库比蒂诺的科技业巨头通知零售店员工，美国换购计划将从6月15日开始执行，加拿大将从6月18日开始实施。客户可以用Mac电脑换取购买新机的折抵优惠，也可以将以旧换新抵价充值到苹果礼品卡中。
之前，客户可以通过苹果官网参加Mac电脑换购计划。苹果零售店早已支持iPhone、iPad和Apple Watch等许多产品的换购。
该计划让客户在购置新机时能够使用折抵优惠，有望促进Mac电脑的销售。但该计划的整体影响可能要在几周之后才可以显现出来，因为出于防范新冠疫情的需要，苹果约200家零售店仍未恢复营业。
2019财年，Mac电脑销售额约为257亿美元，大约占公司年度总收入的10%。
彭博新闻于上周六报道称，苹果准备在近期内通过Apple Card推出Mac电脑、iPad平板、AirPod耳机等设备的分期付款计划。（财富中文网）
翻译：刘进龙
审校：汪皓
苹果公司（Apple）计划从下周开始，在美国和加拿大的零售店内推出Mac电脑换购计划。
据知情人士透露，位于加州库比蒂诺的科技业巨头通知零售店员工，美国换购计划将从6月15日开始执行，加拿大将从6月18日开始实施。客户可以用Mac电脑换取购买新机的折抵优惠，也可以将以旧换新抵价充值到苹果礼品卡中。
之前，客户可以通过苹果官网参加Mac电脑换购计划。苹果零售店早已支持iPhone、iPad和Apple Watch等许多产品的换购。
该计划让客户在购置新机时能够使用折抵优惠，有望促进Mac电脑的销售。但该计划的整体影响可能要在几周之后才可以显现出来，因为出于防范新冠疫情的需要，苹果约200家零售店仍未恢复营业。
2019财年，Mac电脑销售额约为257亿美元，大约占公司年度总收入的10%。
彭博新闻于上周六报道称，苹果准备在近期内通过Apple Card推出Mac电脑、iPad平板、AirPod耳机等设备的分期付款计划。（财富中文网）
翻译：刘进龙
审校：汪皓
Apple plans to launch a trade-in program for Mac computers next week at its retail stores in the U.S and Canada, adding the devices to an effort already in effect for other products.
The Cupertino, Calif.—based technology giant informed retail employees that the new program will begin on June 15 in the U.S. and June 18 in Canada, according to people familiar with the matter. Customers can exchange a Mac for credit toward a new computer or apply the trade-in value to an Apple gift card.
Customers have previously been able to trade in their Macs via Apple’s website. Apple already offers trade-in programs at its stores for many other products, including the iPhone, iPad and Apple Watch.
The move could help boost sales of Macs by giving customers a way to get credit toward a new model at the point of purchase. However, the full impact of the program will likely take several more weeks because about 200 of Apple’s retail stores are still closed due to Covid-19 precautions.
Mac sales generated about $25.7 billion in fiscal 2019, or almost 10% of the company’s total annual revenue.
Bloomberg News reported this past Saturday that Apple is also preparing to launch installment payment plans for the Mac, iPad, AirPods and other devices via the Apple Card in the near future.
