全球智能手机销量遭遇史上最严重下滑
新冠疫情肆虐，全球无线运营商不断关闭店面。市场调研机构Gartner发布的报告显示，今年一季度智能手机销量骤减，同比降幅达20%，也是有记录以来跌幅最严重的一次。
Gartner高级研究分析师安舒尔•古普塔表示，“新冠疫情导致全球智能手机市场出现了有史以来最严重的下滑。大多数中国厂商和苹果公司都受到重创，因为设在中国的工厂暂时关闭，疫情中消费者的支出也在减少。”
该报告跟其他调研得到的数据一样，都显示疫情期间手机销量大幅下滑。 国际数据公司（IDC）表示，一季度从制造商到零售商的手机出货量下降了12%，苹果公司报告称，上季度 iPhone 销售收入下降了7%。不过疫情期间笔记本电脑等硬件销售业绩亮眼，因为越来越多的人要购置设备居家办公。
Gartner调研数据还显示，在三大智能手机销售商中，三星出货5500万部，同比下降23%; 华为出货4200万部，同比下降27%; 苹果出货4100万部，同比下降8%。智能手机全行业出货2.99亿部，同比下降20%。
中国手机制造商华为手机销量下降幅度最大，因为除疫情之外，华为还受到美国软、硬件供货商，尤其是谷歌“断供”造成的冲击。
古普塔点评说，“华为这一年将充满挑战。华为开发了移动服务（HMS）生态系统，但无法下载流行的谷歌应用也无法连接谷歌应用商店，就不太可能在国际市场上吸引智能手机新用户。”
三星的销量下滑也很明显，2月新款 Galaxy S20系列手机刚亮相，3月份就开始打折促销了。（财富中文网）
译者：梁宇
审校：夏林
新冠疫情肆虐，全球无线运营商不断关闭店面。市场调研机构Gartner发布的报告显示，今年一季度智能手机销量骤减，同比降幅达20%，也是有记录以来跌幅最严重的一次。
Gartner高级研究分析师安舒尔•古普塔表示，“新冠疫情导致全球智能手机市场出现了有史以来最严重的下滑。大多数中国厂商和苹果公司都受到重创，因为设在中国的工厂暂时关闭，疫情中消费者的支出也在减少。”
该报告跟其他调研得到的数据一样，都显示疫情期间手机销量大幅下滑。 国际数据公司（IDC）表示，一季度从制造商到零售商的手机出货量下降了12%，苹果公司报告称，上季度 iPhone 销售收入下降了7%。不过疫情期间笔记本电脑等硬件销售业绩亮眼，因为越来越多的人要购置设备居家办公。
Gartner调研数据还显示，在三大智能手机销售商中，三星出货5500万部，同比下降23%; 华为出货4200万部，同比下降27%; 苹果出货4100万部，同比下降8%。智能手机全行业出货2.99亿部，同比下降20%。
中国手机制造商华为手机销量下降幅度最大，因为除疫情之外，华为还受到美国软、硬件供货商，尤其是谷歌“断供”造成的冲击。
古普塔点评说，“华为这一年将充满挑战。华为开发了移动服务（HMS）生态系统，但无法下载流行的谷歌应用也无法连接谷歌应用商店，就不太可能在国际市场上吸引智能手机新用户。”
三星的销量下滑也很明显，2月新款 Galaxy S20系列手机刚亮相，3月份就开始打折促销了。（财富中文网）
译者：梁宇
审校：夏林
Smartphone sales plunged 20% in the first quarter from a year earlier, the sharpest decline on record, according to market tracker Gartner, as the global pandemic forced wireless carriers to shutter stores worldwide.
“The coronavirus pandemic caused the global smartphone market to experience its worst decline ever,” Anshul Gupta, senior research analyst at Gartner, said in a statement. “Most of the leading Chinese manufacturers and Apple were severely impacted by the temporary closures of their factories in China and reduced consumer spending due to the global shelter-in-place.”
The report is consistent with data from other sources, all of which showed a huge drop in phone sales during the COVID-19 outbreak. IDC said first-quarter phone shipments from manufacturers to retailers dropped 12%, and Apple reported its revenue from iPhone sales fell 7% last quarter. Some other hardware categories, like laptops, have held up better during the pandemic as more people needed to buy gear to work from home.
Among the three largest smartphone sellers, Samsung saw the number of phones it sold shrink 23% to 55 million, Huawei’s sales fell 27% to 42 million, and Apple’s sales dropped 8% to 41 million, according to Gartner. Industrywide, phone sales dropped 20% to 299 million devices.
Chinese phonemaker Huawei, which suffered the largest drop, is also being hurt by U.S. efforts to cut off its access to American hardware and software suppliers, particularly Google.
“Huawei will have a challenging year,” Gupta says. “It has developed the Huawei Mobile Service ecosystem, but with the lack of popular Google apps and Google Play store, Huawei is unlikely to attract new smartphone buyers in international markets.”
Samsung’s decline was also significant as its new line of Galaxy S20 phones debuted in February and went on sale in March.
