虽然伊夫的离职占据了上周的新闻头条，但却并非唯一的话题。同样在上周，有报道称苹果正在研发新款13英寸MacBook Pro。此外，苹果即将推出Apple TV+，而就其试图控制Apple TV+原创内容创意过程的报道，苹果的高级服务副总裁艾迪·库伊对此予以了反驳。
《华尔街日报》称，近年来库克对利润的兴趣远远超过了产品设计，为此伊夫感到“心灰意冷”。报道援引几位消息人士的言论称，由于对苹果董事会许多成员缺乏技术经验感到不满，伊夫有时会选择追求自己的兴趣，而不是领导设计团队。其中一名消息人士称，他“疏远”了设计团队。其他消息人士则表示，伊夫不喜欢Apple Watch，他原本想把其变成一种“时尚配饰”。相比之下，库克和其他高管则认为，Apple Watch应该是iPhone的扩展。
苹果的服务高级副总裁艾迪·库伊上周接受了两次采访，他表示苹果即将推出的流媒体视频服务Apple TV+将把重点放在内容的质量而非数量上。库伊先是在接受《泰晤士报》采访时表示，苹果Apple TV+服务不会刻意增加内容。相反，苹果正在依靠内容团队来为这项服务寻找最好的内容。这就意味着节目数量比较少，但质量更高，库伊说道。在接受《GQ》杂志采访时，库伊否认了有关库克曾经发函要求苹果原创内容的制作人不要“那么刻薄”的报道。
据苹果追踪网站9to5Mac报道，美国联邦通信委员会在上周的一份清单中提到了一款之前未对外宣布的13英寸MacBook Pro。这份清单并未提供关于这款设备的任何具体内容，而是指向一个尚未上市的新型号。科技公司必须先获得联邦通信委员会的批准，才能发布使用公共无线频道的产品。通常来说，苹果会通过保密的联邦通信委员会清单来隐藏其产品，但不知为何这一次会泄露信息。目前还不清楚这款MacBook Pro将于何时推出，甚至是否会推出也不得而知。
The impact of Jony Ive stepping down as Apple’s design chief is a big topic of debate.
At last week, The Wall Street Journal suggested that Ive, who announced his departure on June 27, thought Apple CEO Tim Cook had failed to grasp the importance of design. Ive, according to the article, also bristled at Apple’s board because most members lacked technology backgrounds.
The report, and the chattering it caused, prompted Apple CEO Tim Cook to respond by calling it “absurd.” Whether his comments succeeded in dousing the fire is anyone’s guess.
While Ive’s story dominated headlines last week, it wasn’t the only topic. We also read last week that Apple is working on a new 13-inch MacBook Pro. And in another bid to counter news articles, Apple senior vice president of services Eddy Cue disputed reports that Apple is trying to control the creative process behind its upcoming Apple TV+ original series.
Read on for more on that and other Apple headlines from the past week:
Jony Ive Is Unhappy at Apple?
The Wall Street Journal said that Ive was “dispirited” in recent years that Cook took far more interest in profits than product design. Citing several sources, the report said that Ive disliked that many of Apple’s board members had little experience in technology and that he would sometimes go off to pursue other interests instead of leading the design team. One person called him “distant.” Others said Ive wasn’t a fan of Apple Watch and that he had wanted instead to turn it into a “fashion accessory.” In contrast, Cook and other executives thought it should be an extension of the iPhone.
Tim Cook Responds
Cook didn’t like the Journal report last week. In an e-mail to NBC News, Cook called the Journal’s report “absurd” and said it showed a “lack of understanding about how the design team works and how Apple works.” Cook added that the design team Ive leaves behind is “stronger than ever.”
Eddy Cue Talks Apple TV+
In two interviews last week, Apple senior vice president of services Eddy Cue said that Apple is focusing on content quality over quantity with its upcoming streaming-video service Apple TV+. In the first interview with The Times, Cue said that Apple’s service won’t look to add content for the sake of adding content. Instead, he said Apple is relying on its content team to find the best content to bring to the service. That means fewer shows, but better shows, Cue said. In an interview with GQ, Cue denied reports that Cook had sent notes to showrunners for original Apple series to not “be so mean.”
A New 13-Inch MacBook?
Mention of a previously unannounced 13-inch MacBook Pro appeared in a Federal Communications Commission (FCC) listing last week, according to Apple-tracking site 9to5Mac. The listing doesn’t say anything concrete about the device, but instead points to a new model number that isn’t yet available. Tech companies are required to obtain FCC certification before releasing products that use public airwaves. Usually, Apple keeps its products hidden though private FCC listings. Somehow, this one slipped out. There’s no telling when, or even if, this MacBook Pro will be introduced.
Apple Supports LGBTQ Legislation
Apple last week joined more than 200 other major companies, including Facebook and Google, in calling on the U.S. Supreme Court to allow current sex discrimination laws to cover LGBTQ workers. The companies want the U.S. Supreme Court to extend current regulations to LGBTQ workers without requiring new legislation, which could be held up for years by political wrangling. The Supreme Court will hear three cases on the topic later this year.
One More Thing
Mark your calendar: Apple said last week that it will announce its fiscal third-quarter earnings on July 30 after the market closes. It will hold its quarterly earnings call following the announcement at 5 p.m. ET.