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瘦身公司CEO谈管理:停止进化就会落后于人

Susie Gharib 2019年04月01日

这位高管绝不会允许自己和公司落后。

明迪·格罗斯曼笃信转型,不管谈什么都能搭上这一话题。

格罗斯曼从小在纽约市长岛长大。很小的时候她发现,大胆决定经常回报丰厚。虽然对零售一无所知,但她搬到曼哈顿,找了一份服装业的工作。跳几次槽之后,她终于当上了高管,从服装品牌Tommy Hilfiger、拉尔夫·劳伦到鞋业巨头耐克、美国最大电视购物公司Home Shopping Network,她在多家大企业留下一连串辉煌的足迹。每到一家公司,她都会革新传统的业务,重塑企业品牌,上演成功的案例,也从中获得强有力变革者的声名。

现在,格罗斯曼正在推动一家曾叫Weight Watchers的公司。作为新任首席执行官,她要为成立55年的瘦身领域佼佼者重塑形象,将重心转移到健康和健身,公司名也改为WW International。

“我喜欢转型,也热爱传统品牌。”格罗斯曼说,“我喜欢帮人们寻找新的意义,无论是员工、客户还是合作伙伴。这是我职业生涯的重要机遇,可以真正发挥重大的影响。”

然而,格罗斯曼之所以接掌Weight Watchers帅印,是因为之前她和脱口秀女王奥普拉·温弗瑞的深谈。温弗瑞不仅是Weight Watchers的代言人和品牌大使,还是公司的董事和最大的股东。

回忆起与温弗瑞的谈话,格罗斯曼这样说:“她的信任显然让人放心。她相信我们不仅能改变自己,也能帮助改变他人的生活。对我来说这点非常有意义。”

格罗斯曼也一直在向WW的1.8万名员工和450万订阅用户重申该观念。

她向《财富》杂志表示:“转型谈何容易。可是,在当今世界,如果不积极行动,不向前走,就不够灵活,不进步就会落于人后。”

格罗斯曼这种领导显然不会允许自己和WW落后。(财富中文网)

译者:Pessy

审校:夏林

Mindy Grossman is a big believer in transformation. And it’s a topic that slips into everything she talks about.

From her early years growing up on Long Island, New York, she got her first whiff of how bold decisions can pay off. She moved to Manhattan and landed a job in the apparel business knowing nothing about retail. From one job to the next, she ultimately worked her way to executive positions at Tommy Hilfiger, Ralph Lauren, Nike and Home Shopping Network. Everywhere she went, she reinvented and rebranded legacy companies turning them into success stories and gaining a reputation as a powerful change agent.

Now Grossman is transforming the company once known as Weight Watchers. As the new CEO she has rebranded the 55-year old weight loss leader into a company focused on health and wellness, renaming it “WW International”.

“I love transformation. I love legacy brands,” says Grossman. “I love creating meaning for people whether they be employees, consumers, or partners. And this was such an opportunity at this point in my career to really have a great impact.”

But what really convinced Grossman to take the top job at Weight Watchers was talking with Oprah Winfrey, who is not only the company’s spokesperson and ambassador, but also a board member and one of its largest shareholders.

“Her belief was certainly validation,” says Grossman about her first conversation with Winfrey. “The belief that we could transform not just ourselves but help transform people’s lives. And that was very meaningful to me.”

Grossman has been constantly preaching and repeating that message to WW’s 18,000 employees and to the company’s 4.5 million subscribers.

“Transformation is not easy,” she tells Fortune. “But in today’s world, if you’re not moving and you’re not moving forward, you’re not agile, and you’re not evolving, you’re going to be left behind.”

And Grossman is not the type of leader who will allow that to happen to her, or to WW.

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