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采用“创业之道”的五大公司

Adam Lashinsky 2018年03月19日

这五家公司都是各自行业里的巨擘,却都能够成功应用了新创企业的运营之道。

创业咨询对大公司很重要。以下这五家公司都是各自行业里的巨擘,却都能够成功应用了新创企业的运营之道。

宝洁

宝洁采用了瑞斯的“最可行产品”理念后,仅仅一年之内就成功地将两个新的女性清洁产品系列投入消费者市场测试阶段,而以前需要三年才能做到这一步。

Startup consulting is big among big businesses. Here’s a selection of the larger enterprises Eric Ries has helped as a coach or consultant.

P&G

Adapting Ries’s “most viable product” concept, Procter & Gamble (PG) got two new lines of feminine-hygiene products to the consumer market-testing phase in just one year; it used to take three.

宝洁采用了瑞斯的“最可行产品”理念后,仅仅一年之内就成功地将两个新的女性清洁产品系列投入消费者市场测试阶段,而以前需要三年才能做到这一步。Courtesy of P&G

通用电气

以瑞斯的精益创业方法为基础,通用电气开展了FastWorks创新项目,获得了优厚的回报:通用的燃气涡轮业务将服务模式从销售不断升级的产品,转为在当下就帮助客户迎接未来的变化,这样的做法对客户来说更加贴心了。通用电气表示,该项目使2016年的销售额增加了20亿美元。

Intuit

Intuit是一家专门开发税务和财会软件的公司。作为精益创业理念的坚定践行者,该公司应用这一方法来测试各种电话支持方式的优劣之处。此外,Intuit采用小型用户团体测试,加快了面向自由职业者开发的新版本QuickBooks的研发进程。

花旗风投

银行业巨头花旗银行旗下的风投公司采用了瑞斯的另一个创意——“增长板”——来召开定期的“交易日”会议。在会上,内部团队可以陈述各自的投资提议,获得内部支持后迅速将提议转换成行动,尽管只有那些风险相对较低、具有直接机遇的提议能够获得支持。

美国国家安全局

以前,每次要生成一个控制美国核武器的代码,都必须有2名国家安全局的员工在一间“禁止独处”的屋子里同时待上好几个小时才行。借助精益创业测试,该情报机构的产品孵化器正在研发一个安全的智能卡登录系统,允许员工在不同地点开展工作,而系统安全性丝毫不受影响。

丰田

汽车厂商丰田是引入精益生产技术的先驱企业,也是瑞斯“创业之道”的最初灵感来源,包括小批量试生产、快速重复、寻求一线员工建议等。目前丰田在互联网汽车技术方面落后于对手,正在借助精益创业战术奋起直追。(财富中文网)

译者:珠珠 

GE

Its FastWorks innovation program is based on Ries’s lean-startup methodology. One positive result: GE’s gas turbine business shifted its model from selling upgrades over time to committing to future changes upfront, a customer-friendly approach. GE (GE)claims $2 billion in additional sales in 2016 as a result.

Intuit

A devoted lean-startup practitioner, the tax-and-accounting software maker has used its methods to test different approaches to phone support. Small-user-group tests also sped up Intuit’s (INTU) development of a new version of QuickBooks for self-employed workers.

Citi Ventures

The VC arm of the banking giant uses “growth boards,” another Ries-ian construct, to hold periodic “Deal Day” meetings where internal teams can pitch investment ideas and act on them quickly, though only for relatively low-risk, non-needle-moving opportunities.

National Security Agency

Generating the codes that govern the U.S. nuclear arsenal used to require two NSA staffers to share a “no-lone” room for hours at a time. The intelligence agency’s product incubator relied on lean-startup testing to develop a system allowing staffers to do the work from separate locations via secure smartcard log-ins, without compromising safety.

Toyota

The automaker is an original inspiration to Ries for its pioneering embrace of lean manufacturing techniques, including small batch sizes, rapid iteration, and seeking input from workers. Now Toyota (TM) is using lean-startup tactics to find new approaches to connected-car technology, an area where it lags rivals.

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