这4个问题帮你找到适合自己的创业点子

如果你也想创业，却正愁没点子，这里倒是有些能让你感到安慰的建议：好的点子并不一定非得是什么革命性的东西。

你并不一定非得想出什么能跟亚马逊、Paypal或者领英（LinkedIn）相提并论的点子才能开始创业。实际上，创业最好是从你已经知道的事物上开始。

至少GrowthLab.com和IWillTeachYouToBeRich.com的CEO拉米特•塞西是这样认为的。他在他的网站上写道：“你或许很难想象，自己已经有了能赚钱的技能，但事实就是这样。”

塞西认为，要想知道自己有哪些能赚钱的技能，你可以先问问自己以下四个问题：

1、你都花钱干过什么？我们经常花钱买服务，我们买来的服务里有没有你能提供的？你能不能把它拿到网上去卖呢？比如打扫房间、遛狗、做饭等等。

2、你有什么技能？你都懂什么？有没有哪方面是你特别懂的？也就是说，你有没有哪些技能比较擅长，如果有的话，说不定有人会花钱请你去教他们。比如能流利说一门外语，有编程知识，做饭做得特别好，等等。

3、你的朋友说你擅长什么？我很喜欢这个问题，因为它不仅能小小地刺激一下你的虚荣心，而且对人非常有启发。比如在朋友的眼中，你可能擅长健身，擅长给人恋爱方面的建议，或者有很好的时尚感觉，等等。

4、你每周六早上都干什么？星期六的早上，当其他人还没起床的时候，你都在做什么？这个问题也很有启发性，它能让你意识到自己对什么最富有激情，你最喜欢把时间花在什么事情上——比如浏览时尚网站、捯饬自己的车子，看健身相关的贴子等等。

塞西表示：“你现在就可以花十到二十分钟时间，就上面的四个问题，各写下五个答案。等你写完了，恭喜你，你现在已经有了20个潜在的创业点子，它们都有可能变成一个很好的副业。”

在此前接受《商业内幕》采访时，塞西曾指出，很多想创业的人最常问的问题，就是“我想创业却没有点子怎么办？”这种想法是有问题的。

他表示：“这种心态背后存在一种侥幸心理——我在等着一个神奇的点子从天上掉下来。然而创业并非这么回事。如果你想创业，点子需要靠你自己去找。这个点子并不一定是完美的，它只是很多点子中的一个。”

一旦你有了潜在的创业点子，你就可以测试一下他们是不是好点子，是不是能挣钱。总之，就算灵感的女神还没有光顾你，也并不意味着你不能当一个创业人。（财富中文网）

本文原载于BusinessInsider.com。

译者：贾政景

If you’re looking for a business idea, here’s some reassuring advice: It doesn’t have to be revolutionary.

You don’t have to think up the next Amazon or Paypal or LinkedIn. In fact, the best place to start is with the things you already know.

That’s according to GrowthLab and I Will Teach You to Be Rich CEO Ramit Sethi. “I know it’s difficult to imagine that you might have profitable skills already — but you do,” he writes on his site.

In his words, here are the four questions you’ll want to ask yourself to isolate said profitable skills:

1. What do you already pay for? We already pay people to do a lot of different things. Can you turn one of those things into your own online business? Examples: Clean your home, walk your pet, cook your meals, etc.

2. What skills do you have? Now, what do you know — and know well? These are the skills you have that you’re great at — and people want to pay you to teach them. Examples: Fluency in a foreign language, programming knowledge, cooking skills, etc.

3. What do your friends say you’re great at? I love this question. Not only can it be a nice little ego boost — but it can also be incredibly revealing. Examples: Workout routines, relationship advice, great fashion sense, etc.

4. What do you do on a Saturday morning? What do you do on a Saturday morning before everyone else is awake? This can be incredibly revealing to what you’re passionate about and what you like to spend your time on. Examples: Browsing fashion websites, working on your car, reading fitness subreddits, etc.

“Spend about 10 – 20 minutes now writing down five answers for each of the four questions above,” he writes. “Once you’re done, congratulations — you now have 20 potential business ideas that you can grow into a flourishing side hustle.”

In a previous interview with Business Insider, Sethi said that “What if Ijust don’t have any ideas for a business?” is the most common question he gets from aspiring entrepreneurs, and that it’s flawed.

“What’s the assumption behind it?” he asked. “The assumption is ‘I’m waiting for a magical idea to fall down from the sky.’ And that’s not how it works. If you want to start a business, you find an idea. And it’s not the perfect idea; it’s one of many.”

Once you start generating potential ideas, then you can test them to see if they’re any good, and if they’ll make any money. But, Sethi says, just because you haven’t been struck with inspiration doesn’t mean you can’t start a business.