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卡兰尼克走了,Uber何去何从,参考一下其他公司失去创始人后的命运

卡兰尼克走了,Uber何去何从,参考一下其他公司失去创始人后的命运

Lucinda Shen 2017-06-26
Uber CEO兼共同创始人特拉维斯·卡兰尼克宣布,应投资者的要求,辞去当前的职位。卡兰尼克并不孤单,有许多CEO和创始人都曾被他们一手创建的公司驱逐。

初创公司的创始人和他们的公司,并不能始终保持融洽的关系。

这一现象在上周三变得更加清晰。Uber CEO兼共同创始人特拉维斯·卡兰尼克宣布,应投资者的要求,辞去当前的职位。Uber的金主们希望,这家叫车服务公司能够从今年早些时候开始让他们焦头烂额的丑闻中走出来,包括性骚扰举报,以及卡兰尼克与一名Uber司机争吵的视频。

卡兰尼克并不孤单。有许多CEO和创始人都曾被他们一手创建的公司驱逐,例如史蒂夫·乔布斯早期被苹果(Apple)驱逐,以及为人津津乐道的再次回归。

有一些创始人在几年后重新回到公司担任CEO,也有一些人开创了新的事业。甚至有人完全把自己的公司抛诸脑后。

以下介绍几位创始人在被他们帮助创立的公司从CEO职位上赶走之后的经历。

Etsy联合创始人罗布·卡林

2011年,担任CEO的卡林被赶下台,接替他的是他帮助从雅虎聘用的一位高管。当时,Etsy的用户增长陷入停滞,而卡林的目标与投资者的目标存在分歧,因此,他显然被视为是效率低下的领导者。在2011年《Inc.》杂志的一篇文章中,卡林称创造股东价值是“荒谬的”。目前尚不确定卡林的现状,但《纽约时报》曾在2016年的一篇文章中报道过这位前CEO的状况。当时,他买下了一座旧磨坊,并在里面组建了一个匠人社团。但他似乎并不急于再次创业。他说道: “我很高兴自己不再是一家上市公司的CEO。”Etsy现在依旧困难重重,最近又更换了CEO,并裁员22%。

雅虎联合创始人杨致远

杨致远在上世纪90年代末创建了雅虎,2007年担任CEO,2008年被赶下台。杨致远担任CEO时对微软(Microsoft)的收购要约处理不当,结果引起了投资者的不满。他先是在2008年春拒绝了440亿美元的报价,但在微软撤回报价之后,他却又要求进一步谈判。最后,杨致远甚至在2012年离开了雅虎董事会,但依旧持有公司3.8%的股份。雅虎最终未能实现好转,并在今年早些时候被一分为二,其核心互联网业务被卖给了威瑞森(Verizon),而在阿里巴巴(Alibaba)和日本雅虎(Yahoo Japan)的持股则并入一家新公司,并更名为“Altaba”。杨致远现在是阿里巴巴董事会成员。

Twitter联合创始人杰克·多尔西

多尔西现在是两家不同公司的CEO,但他曾经遭到其中一家公司驱逐。2008年,Twitter董事会将多尔西扫地出门,原因据称是他把过多的精力放在了自己的个人爱好上,包括缝纫和绘画。据Hatching Twitter披露,多尔西与投资者的沟通不畅,而且应对批评的方式貌似也很糟糕。Twitter董事会似乎依旧希望CEO能够具备多尔西的眼光,但很显然这是他的前任/继任者所不具备的,因此2015年,Twitter董事会邀请他回归公司,重新担任CEO。Twitter的股价较历史最高水平依旧下跌了73%。

Zenefits创始人帕克·康拉德

康拉德离开Zenefits后,在相对较短的时间内便东山再起。2016年,作为人力资源初创公司Zenefits的创始人兼时任CEO,康拉德被指控监管违规——他曾经允许没有执照的经纪商通过其程序销售保险,最终被迫下台。Zenefits的市值因此缩水超过一半。但现在康拉德又有了一家新的人力资源初创公司Rippling,与Zenefits展开竞争。今年早些时候,Zenefits裁员40%,最近又被判向员工兑现340万美元未支付加班费。

Nasty Gal创始人索菲娅·阿莫鲁索

2015年,阿莫鲁索将CEO职位转交给了前露露柠檬(Lululemon)高管谢瑞·沃特森。当时,这家公司销售低迷,阿莫鲁索对Recode表示,公司需要一位商业经验丰富的CEO。但这家从一个eBay账户发展起来的公司却在2016年底申请破产。不过,阿莫鲁索不会就此淡出人们的视线,因为Netflix以她的个人经历为原型,拍摄了一部电视剧《正妹CEO》(Girlboss)。

特斯拉创始人马丁·埃伯哈德

我们现在很难把特斯拉(Tesla)与其现任CEO埃隆·穆斯克割裂开来。但这家电动汽车制造商的掌门人曾经是其创始人马丁·埃伯哈德。2007年,作为工程师的埃伯哈德应特斯拉董事会的要求,正式辞去CEO一职,由特斯拉早期投资者迈克尔·马克思接任。他成为公司的一名普通员工,但并不承担太多职责。于是,2008年年初,埃伯哈德离开公司,虽然他依旧持有特斯拉股份。埃伯哈德后来曾经起诉穆斯克,但很少胜诉。再后来,埃伯哈德成为他自己创立的电动汽车相关初创公司InEvit的首席技术官。而现在由穆斯克领导的特斯拉,已经成为美国市值最高的汽车厂商。

Bonobos创始人安迪·邓恩

最近,沃尔玛(Walmart)同意以3.1亿美元收购Bonobos,其CEO邓恩将继续担任数字业务副总裁。但在该笔交易之前,邓恩曾经在2015年试图辞去CEO的职务。据Pitchbook报道,与前文提到的几位初创公司创始人一样,邓恩曾希望把CEO的担子交给一位同在商界的校友——一名蔻驰(Coach)公司前高管。但这种安排持续了几个月后,邓恩便注意到:“这几个月的时间让我们明白,在这个阶段,我们依旧需要由创始人来掌控公司。”

Munchery联合创始人特里·特兰

按需送餐初创公司Munchery始终无法找到可持续的商业模式。11月,一位同在商界的校友,SimplyHired的詹姆斯·伯利克接替Munchery联合创始人特里·特兰,担任CEO。特兰被任命为首席战略官,但这未能持久。大约两个月后,Munchery裁员30人,其中包括特兰。

Zynga创始人马克·平克斯

初创公司董事会拒绝创始人担任CEO,不料最后却决定还是需要创始人回归,这种情况似乎很常见。平克斯在2007年创立了游戏公司Zynga,并在这家出品了《FarmVille》的公司担任CEO直至2013年,后来他将这个职务交给了一位经验丰富的微软高管。但直到2015年,这一任命也没有带来公司所希望的好转,于是公司又将平克斯请了回来,但在一年后公司状况仍没有改善,结果他再次被扫地出门。一名艺电(Electronic Arts)的前高管之后接任了CEO,而平克斯则在公司担任执行董事长。(财富中文网)

译者:刘进龙/汪皓

Startup founders and their companies don't always stay a package deal.

That became even clearer Wednesday, when Uber's CEO and co-founder Travis Kalanick said he would step down from his position at the behest of his investors. Uber's financial backers hoped that doing so would allow the ride-sharing company to move past the scandals that began bombarding it earlier this year, including reports of sexual harassment and a video of Kalanick arguing with an Uber driver.

He joins a club of many other CEOs and founders who have been forced out of their company—including Steve Jobs' early ousting from Apple, and his famous return.

Still, while some founders return to the position of CEO years later, others move on to new ventures. A few evens choose to leave it all behind.

Here's what happened to some of the founders that have been pushed out of their CEO position at a company they helped build.

Etsy Co-Founder Rob Kalin

Kalin was was ousted from his CEO role in 2011 in favor of a Yahoo executive he had helped hire. At the time, user growth was beginning to stall at Etsy, and Kalin was apparently seen as an ineffective leader with goals poorly aligned with those of his investors. In a 2011 piece in Inc., Kalin reportedly called the idea of creating shareholder value "ridiculous." It's unclear exactly what Kalin is doing now, though the New York Times followed up on the former CEO in a 2016 profile. By then, Kalin had bought an old mill and filled it with a community of artisans. And he seemed in no hurry to build another startup, saying: "I’m so glad I’m not the CEO of a publicly traded company." Etsy, however, is still struggling, with the company recently replacing its CEO and cutting 22% of its workforce.

Yahoo Co-Founder Jerry Yang

Yang founded Yahoo in the late 1990s, ascended to the rank of CEO in 2007, and was out the door in 2008. Investors were displeased when the CEO appeared to fumble a takeover offer from Microsoft, first resisting the $44 billion acquisition bid in the spring of 2008, only to call for more talks after the offer was withdrawn. Eventually, Yang even left Yahoo's board in 2012, still with a 3.8% stake in the company. Yahoo's turnaround failed to materialize, and earlier this year, the company split in two, with its core internet business sold to Verizon, and its stake in Alibaba and Yahoo Japan set in a company renamed "Altaba." Yang on the other hand now sits on the board of Alibaba.

Twitter Co-Founder Jack Dorsey

He might be the CEO of two different companies now, but Jack Dorsey was once fired from one of those roles. Twitter's board ousted Dorsey in 2008, with reports that he focused too much on his hobbies including sewing and drawing. Dorsey, according to Hatching Twitter, also failed to communicate with investors and appeared to handle criticism poorly. Still, it seemed that Twitter's board wanted a CEO with Dorsey's vision — something his predecessor/successor lacked — putting him back to the CEO role in 2015. Still, shares of the company are still down 73% from their all-time high.

Zenefits Founder Parker Conrad

Conrad jumped back to his feet relatively quickly after leaving Zenefits. In 2016, the founder and then-CEO of the HR software startup was accused of regulatory impropriety — namely, he had allowed unlicensed brokers sell insurance through their program — and was forced to step down. Zenefits consequentially lost over half its value. But Conrad now has a new human resources startup called Rippling that will compete with Zenefits. Earlier this year, the company laid off 40% of its workers, and most recently, was ordered to pay $3.4 million in unpaid overtime to employees.

Nasty Gal Founder Sophia Amoruso

Amoruso ceded her role as CEO to former Lululemon executive Sheree Waterson in 2015. At the time, the company was facing flat sales, with Amoruso telling Recode that it needed a CEO with business expertise. But by late 2016, the company that started out as an eBay account filed for bankruptcy. Still, Amoruso is not out of the headlines, thanks to a Netflix series loosely based on her life named Girlboss.

Tesla Founder Martin Eberhard

It's hard to divorce Tesla from the its current CEO, Elon Musk. But the electric car maker once was helmed by its founder, Martin Eberhard. But In 2007, Eberhard, an engineer by trade, formally resigned from his role at the behest of Tesla's board, allowing Michael Marks, an early Tesla investor, to take his position. He became an employee of the company, albeit one with few responsibilities. So in early 2008, Eberhard left the company—though he still held shares of Tesla. Eberhard later tried to sue Musk, but with little success. Since then, Eberhard has become the Chief Technology Officer in his own electric-car-related startup called InEvit. Meanwhile, Tesla, now helmed by Musk, is the U.S.'s largest carmaker by market cap.

Bonobos Founder Andy Dunn

Recently, Walmart agreed to acquire Bonobos for $310 million, retaining its CEO as a digital vice president. Even before the deal though, Dunn had tried to step away as CEO in 2015. Like other startup founders before him, Dunn attempted to give his CEO duties to a business world alumna — a former Coach executive, according to Pitchbook. But arrangement lasted for a few months, before Dunn noted: “What she and I learned in just a few months is that at this stage, we still need the founder at the helm.”

Munchery Co-Founder Tri Tran

On-demand food delivery startup Munchery struggled to find a sustainable business model — to no avail. In November, a business world alum, SimplyHired's James Beriker, took over the role of CEO from co-founder Tri Tran. Tran was given the position of chief strategic officer — though that didn't last long. Roughly two months later, Munchery had let go of 30 employees, along with Tran.

Zynga Founder Mark Pincus

It seems quite common for startup boards to reject a founder as CEO — only to decide they needed their founder back after all. Pincus founded game maker Zynga in 2007, and served as the FarmVille maker's CEO until 2013, when he handed the position over to an experienced executive from Microsoft. But when that didn't bring about the turnaround the company wanted by 2015, Pincus was ushered back in — only to roll right back out the door a year later when the company still didn't improve. A former executive from Electronic Arts then took on the role, while Pincus stayed on as the executive chairman.

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