初次面试，该怎么打动招聘者？

领导力内部网络是一个在线社区，商界最具思想和影响力的人士会在此及时解答关于职业生涯和领导力的问题。今天的问题是：对于即将进入职场的应届生，你有什么建议？回答者是Weber Shandwick的首席执行官安迪•波兰斯基。

在这个世界上，无论是美国或其他国家的治理方式，人们的沟通方式，公司的运营方式，还是我们获取新闻、保持消息灵通的方式，如今都在经历着翻天覆地的变化。对进入职场的应届生而言，重要的是意识到这种巨大的变化，为如今的商业环境做好真正准备并取得成功。

在这个关键时刻，年轻的专业人士有机会帮助他们的公司和机构发现新视角，表达价值观并满足利益相关者。对于那些来到这样的环境中开始职业生涯的新员工，我有三条建议：

主动推动招聘流程

有时候人们不愿意在求职期间主动与招聘主管和其他高管进行直接交流。做好功课，展现礼貌，但是别害怕去接触他们。这关乎你的人生和未来。商业领袖往往忙于应对复杂的挑战，并不总是有时间招聘新员工。你必须成为自己的招聘人员。

利用你的独特视角

大多数雇主对于知道你是谁和你能做什么，有着同样的兴趣，尤其是在创造性的行业。创造力来自你独特的性格和背景。这一点极有价值，特别是当公司想要寻求多元化的视角时。

你在大三那年暑假有没有带上背包环游欧洲？你是否掌握了多种语言？你热爱玩空中飞人吗？当我接受毕业后的第一次面试时，我能够讲述一些在纽约当门卫的有趣故事，以及这段经历对我走好未来的道路有什么启示。

所有你做过，写过和说过的，都讲述了你是谁——既作为员工，也作为个人。要仔细思考和注意展现自己的方式。

找一家鼓舞人心的公司

无论你在哪里，都要寻找那些能够鼓舞你的人。他们会告诉你很多关于公司文化的信息。幸运的是，各公司如今愿意花费更多的时间和精力，向员工传达他们的价值观。所以如果公司有着合作的文化，你就能很快搞清楚这些。想想应该如何利用自身特有的技能和品质来帮助公司塑造文化——毕竟，你要在这里待上很长时间。

利用你的学识和技能，为公司内部的倡议做出贡献，或是在公司之外帮助世界变得更好。你应该指导并帮助他人摆脱困难，或自愿去非盈利的慈善机构帮忙。有许多崇高的事业极其需要人手。你可能会发现你的公司也乐意在这些项目上贡献力量。

各行各业的公司都在寻找聪明的年轻人，他们会在解决复杂问题上带来新的活力。如果你展现出了创造不同的愿望，这些公司会注意到你的。（财富中文网）

译者：严匡正

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question, “What advice do you have for college graduates entering the workforce?” is written by Andy Polansky, CEO of Weber Shandwick.

The world is in the midst of a tremendous amount of change: in governments, both in the U.S. and around the world; in how people communicate; in how businesses operate; and in how we get our news and stay informed. For college graduates entering the workforce, it’s important to recognize this sea change to truly be prepared for—and be successful in—today’s business environment.

At this critical moment, young professionals have an opportunity to help their companies and organizations find their perspectives, express their values, and satisfy their stakeholders. Here are three tips that I offer up to new employees as they start careers in this environment:

Drive the recruitment process

Sometimes people are reluctant during their job search to proactively make direct contact with hiring managers and other senior executives. Do your homework and be respectful, but don’t be afraid to reach out. It’s your life and your future. Business leaders are often dealing with complex challenges and don’t always have the time to actively recruit new workers. You have to be your own recruiter.

Leverage your unique perspective

Particularly in creative fields, most employers are just as interested in who you are as what you can do. Creativity stems from the unique aspects of your character and background. That’s extremely valuable, especially when companies are looking for a diversity of perspectives.

Did you backpack across Europe in the summer of your junior year? Are you multilingual? Do you have a passion for trapeze? When I was doing my first post-college interviews, I was able to tell some pretty interesting stories about my experiences as a New York City doorman and how that perspective helped inform my path forward.

Everything you do, write, and say tells a story about who you are—both as an employee and a person. Be thoughtful and careful about how you present yourself.

Find an inspiring company

Wherever you end up, seek out people who inspire you. They’ll be able to tell you a lot about that company’s culture. Fortunately, organizations are spending more time and energy today communicating their values to employees, so you should be able to tell pretty quickly if the organization has a collaborative culture. Look for how you can add your own unique skills and qualities to the company’s culture—after all, you are going to spend a lot of time there.

Use your knowledge and skills to contribute to an initiative at your company or outside of the office that helps make the world a better place. You could help out with mentoring or volunteer your time at a nonprofit charity organization. There are many worthy causes that desperately need more human resources. You may find that your company wants to dedicate its resources to that project as well.

Businesses in every industry are looking for bright young minds to bring new energy to solving the big problems of the day. If you show a desire to make a difference, these companies will take notice.