30秒定生死：如何让你的简历鹤立鸡群

在竞争极为激烈的劳动力市场上，你的简历必须要在30秒之内打动人事经理，才能获得面试的机会。否则它就会被丢入废纸堆里，你也就永远没有机会当面向对方推销自己。

简历的最佳格式和结构是怎样的？这个问题至今也没有定论。然而你首先应该担心的不是它的结构，而是它的内容。这也是大多数简历之所以无法让你获得面试机会的原因。

只有先把内容写好了，你才应该去关注结构和格式。你要记住，招聘经理手中不只握着你这一份简历，它还得与其他所有人的简历进行比较。所以你有多么优秀并不重要，重要的是你跟其他人比起来怎么样。所以你要做的就是想方设法让你的简历混进“留下”的那一堆，而不是“被拒”的那一堆。

以下是你在写简历时需要考虑的五个重要事项：

1.量身定制

很多人的简历是海投的，只有附在简历前面的求职信是针对职位要求专门写的，然而这样还远远不够。你的简历内容必须尽可能精确地匹配对方的岗位要求。你可以保持个人基本信息部分不动，对工作经历及成就部分有重点地进行增删修改，重点突出与职位要求最相符的部分，以获得招聘经理的注意。

您还应该认真关注一下招聘广告中发布的关键词，并且一定要在你的简历里用到这些关键词。

2.尽量详细

要想证明你是这份工作的不二人选，抓好细节是非常重要的。在描述以前的工作经历时，不要只是一般性地概括，也不要自以为是地以为招聘经理自然会明白这些细节。相反，如果有些细节对于你所申请的这份工作十分重要，就应该重点标出这些细节，用语尽量做到言简意赅，并使用符号加以强调。

比方说，就算你以前当过项目经理，你也不一定直接参与过成本核算。但是这个技能可能对你正在申请的这份工作非常重要。所以如果你参与过成本核算，而且这个要求又非常重要的话，就要在简历中特别注明。不要把这个问题留给招聘经理去猜，否则你是不会获得面试机会的。

3.懂得变通

有时你的背景和你所申请的工作之间不可能达到百分之百的吻合。这时你要重点标出一些特定的相关技能，并且解释这种技能可以如何转变成对方需要的技能。再次强调的是，不要把它留给招聘经理去猜，而是要由你亲自解释给对方。比如，如果你申请的是一家制造企业的客服经理的职位，而你之前是在零售行业干销售的，那以你可能需要告诉对方，你在原来的工作中也搞定过一些特别难搞的客户。否则招聘经理可能不会自动联想到你具有这方面的能力。

4．相关性

随着职业经验的积累，你的简历也会变得越来越长。然而一份很长的简历并不一定会为你带来面试机会。

所以你要回顾一下以往的所有工作经历，对与目前所申请的这份工作有关的工作经历和技能，要利用以上几个小窍门多加着墨；对和当前这份工作无关的经历和技能则可以一笔带过。这样一来，招聘经理就可以少看很多无关的废话，只需要直接去看与这份工作最相关的东西。特别是对于最早期的工作经历，完全可以将工作职责和成就写在一块。不过简历内容的面面俱到也是很重要的，因为如果空下某些经历不写，就往往会招来招聘经理的怀疑。

5.别等对方发问，先主动回答他们的问题

正如前文所提到的那样，你肯定不希望招聘经理在看你的简历时对你的经历产生怀疑。所以你要提前思考招聘经理可能会围绕你的简历和你的背景问哪些问题，并且直接在简历或求职信中进行回答。比如你为什么要换工作（尤其是如果你的工作变动得很频繁），你真正的工作职责和职务头衔有什么区别等等。招聘经理的这些问题哪怕有一个负面的回答，也会增大你的简历被扔进“被拒”那一堆里的机会。

最后，在你优化完简历的内容之后，你还是需要关注一下简历的内容和格式的。你要想办法让招聘经理很快地看到并记住简历上的重要信息，并且将它联系到他们的需求上。(财富中文网)

译者：朴成奎

本文作者Michel Theriault是一名作家、演讲家、顾问。他主要研究与经理人有关的课题，并且为渴望成功和渴望获得关注的各种规模企业的经理人提供启迪。

In a competitive labor market, your resume must get you on the interview pile in 30 seconds or less. Otherwise, you will end up in the reject pile and never get a chance to sell yourself in person.

The best format and structure for resumes is a never-ending debate. Yet instead of worrying about how it is structured, you first need to worry about the content, which is where most resumes fail to get you face to face with human resources and the hiring manager.

Only then should you focus on structure and formatting. Remember, your resume doesn’t stand alone; it gets compared to all the others in the pile, so it isn’t about how good you are, it is about how your resume looks compared to the others. All it takes is a little nudge to get into the “keeper” pile instead of the “reject” pile.

Here are five important things you need to consider when writing your resume:

1. Customize

It isn’t enough to write a custom cover letter. Your resume content must be edited to match the job requirements as closely as possible. You can keep the basic information the same, but rearrange, add, or change bullet points with your experience or accomplishments to highlight the ones most relevant to the job you are applying for and to get the attention of the hiring manager.

You should also carefully consider the key words used in the job posting or the job description and be sure to include those same words in your resume.

2. Be specific

Details are necessary to demonstrate that you are the right person for a job. When describing your past jobs, don’t just give a generic explanation or assume the hiring manager will understand the details based on the job title. Instead, expand to highlight specific things that are important to the job you are applying for, keeping it short and using bullet points.

For instance, just because you were a Project Manager doesn’t mean you were directly involved with estimating costs, for instance. But that skill may be necessary for the new job. So if you were, and it is important, specifically mention it. Don’t leave it to the hiring manager to make assumptions or you won’t get to an interview.

3. Transferrable skills

Sometimes there isn’t a 100% fit between your background and the job you are applying for. To deal with that gap, you need to highlight the specific skills and even describe how each is transferrable. Again, don’t leave it up to the hiring manager to make the connection—make it for them. For instance, if you apply for a Customer Service Manager position for a manufacturer, you may want to highlight the skill and experience you have dealing with difficult customer situations in a retail sales environment at one of your previous jobs, which the hiring manager may not be able to relate to or connect to their own situation.

4. Relevance

As you gain career experience, you will end up with a longer resume, yet length isn’t necessarily what will get you to an interview.

Review all your past positions and expand those that are relevant using the tips above and reduce the ones that aren’t. This way, the hiring manager won’t have to wade through irrelevant positions to find the ones that match the job you are applying for. This is especially important for your earliest positions where you could combine your responsibilities and accomplishments together if necessary. It’s important to keep everything in your resume, however, since gaps are often viewed with suspicion by hiring managers.

5. Answer their questions before they ask

As mentioned already, you don’t want the people reviewing your resume to assume anything, so think about those questions a hiring manager could potentially have about your resume and background, and answer them directly in your resume or cover letter. This includes why you changed jobs (especially if you have switched jobs frequently), what your true responsibilities are versus the job title, why there is a gap between positions, etc. Any question that the hiring manager can imagine has a negative answer will increase your odds of landing on the reject pile.

Finally, you do need to consider structure and format after you’ve optimized the content. You still must make it easy for them to quickly see the information that matters, remember it, and link it to their needs.