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身为公司CEO该怎么向公众道歉

Ben Geier 2014年08月21日

做错事就要道歉。伟大如苹果前CEO史蒂夫•乔布斯也概莫能外。《财富》为你逐一盘点近些年那些颇为经典的CEO道歉案例。有些起到了很好的效果,有些道歉则公众完全不买账。这里面有什么学问?

    苹果公司(Apple )

    苹果公司CEO蒂姆•库克似乎很难达到其前任乔布斯的高度。令情况雪上加霜的是,2012年,他不得不为苹果新地图应用的故障道歉。这款应用提供了错误的方向;地点被不当标示,道路未被映射。此外,该应用还因为没有包括其竞争对手谷歌地图(Google Maps)具备的功能而饱受批评。库克表示,公司将竭力修复这个错误。

    Apple

    Apple's CEO Tim Cook was always going to have trouble living up to the legacy of his predecessor Steve Jobs. It didn't help when he had to apologize for glitches in Apple's new Maps app in 2012. The app gave bad directions; locations were labeled improperly, and roads were unmapped. The app was also criticized for not including the same features as its rival Google Maps. Cook said the company had messed up and would try to fix it.

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