2014年最火的八本财经书籍

    《像魔鬼那样思考》(Think Like a Freak)，作者：史蒂芬•莱维特和史蒂芬•杜伯纳

    这是《魔鬼经济学》二人组的第三部作品，也是迄今为止最具操作性和规范性的版本。如果你想“像魔鬼一样思考”，你就必须知道如何以对你有利的方式使用激励策略。比如，慈善组织“微笑列车”(Smile Train)告诉人们，如果他们只捐赠一次，该组织就将停止给他们发送捐赠函——这招果然奏效。其他精彩观点包括：像孩子一样思考（活得开心些，不要害怕问愚蠢的问题），早一步清理不良行为者（购鞋网站Zappos给主动离职的员工赠送2,000美元，通过这种方式选择契合公司文化的员工），辞掉你的工作（数据证明：跳出这一步的人最终过得更幸福）。

  Think Like a Freak, by Steven D. Levitt & Stephen J. Dubner

    The third installment from Freakonomics team Levitt-Dubner. This edition is the most actionable and prescriptive yet. If you want to “think like a freak,” you’ve got to know how to use incentives to your advantage. For example, the charity Smile Train told people it would stop sending them solicitations if they donated just once -- it worked. Other gems: Think like a child (have fun and don’t be afraid to ask silly questions), sort out bad actors early (Zappos self-selects for culture-fit by giving employees $2,000 to leave), and quit your job (data attests: people who make the jump end up happier).