Date released: 2010
Lifespan: A week
Clothing store Gap tried to recast its image from "classic, American design to modern, sexy, cool," a company spokesperson said at the time. That ended in failure, however. The retail store has always been known for the elegant and elongated letters of its font. But it switched to lowercase black letters with an awkwardly placed blue box atop the letter.
In reaction to the outcry, the company used Facebook to solicit its customers for advice. "We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding!” the company wrote. "So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas." The call for help didn't amount to much and the company later returned to its "classic" roots.