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《财富》社交网络名人录

《财富》社交网络名人录

Andrew Nusca 2014年06月12日
社交已经成为沟通的重要组成部分,而沟通的艺术则是领导力的语言。《财富》美国500强的CEO里既有巴菲特这样惜字如金的人,也有玛丽莎•梅耶尔这样的转发狂人,还有迈克尔•戴尔这样的话唠,但他们都是网络时代的社交高手。

    社交网络是一些商业巨头和他们数以百万计的追随者工作的一部分。《财富》杂志日前精心制作了一份在社交网络上最有影响力、最受欢迎、最活跃的商界人物榜单。

    为五位总统撰写过演讲稿的詹姆斯•C•休姆斯曾经表示,“沟通的艺术是领导力的语言。”沟通的确是门艺术。在今天这样一个点“赞”无处不在的社交媒体环境中,一家《财富》美国500强公司的CEO可以共享远在6,000英里之外的某位国家元首的状态更新,然后在第一时间直接回应一位客户的棘手问题,所有这一切全部在一分钟内、在一个面向全世界的公共论坛上完成——这简直是在走钢丝!不是每位高管都敢尝试 Facebook、Twitter,、Google Plus或商务社交网络LinkedIn。但对一些商界领袖来说,社交是工作的一部分。作为《财富社交名人录》专栏(Fortune Social Register)的处女秀,我们精巧细选了一组在社交网络上最有影响力、经验最丰富、最活跃、粉丝最多的商界人物。大家可以把他们称为社交达人,或者社交花蝴蝶。但不管使用哪种称谓,我们都觉得这份名单值得你转发到社交网络上,发表一下看法。

    For some business giants—and their millions of followers—social networking is part of the job. This is our handpicked list of the most influential, popular, and interactive businesspeople on social media.

    ‘The art of communication,” James C. Humes, a speechwriter for five presidents, once said, “is the language of leadership.” And an art it is. In today’s fave-this, like-that social media environment, a chief executive of a Fortune 500 company can share a status update from a head of state 6,000 miles away and then respond, directly and in real time, to a tough question from one of his customers—all in the span of a minute, and all in a public forum for the world to see. (Talk about a high-wire act.) Not every executive has dared to give Facebook, Twitter, Google Plus, or LinkedIn a try. For some business leaders, though, socializing is part of the job. In our inaugural Fortune Social Register, we pick the most experienced, active, influential, and followed members of the business community. Call them socialites; call them social butterflies. Whatever the term, we can all agree that it’s something to tweet about.

    “数据呆子”

    比尔•盖茨

    社交活力:3

    社交网络:10

    商业影响力:10

    这位微软公司(Microsoft)联合创始人一直钟爱技术,难怪他是一位活跃的Twitter用户。不过他在Twitter上最热衷的话题还是与慈善人物有关。每每在Twitter上聊到农村贫困和城市教育这类他全情参与的慈善事业时,他总是显得神采飞扬。

    "THE DATA NERD"

    Bill Gates

    Social activity: 3

    Social network: 10

    Business influence: 10

    The Microsoft co-founder has always been a technophile, and it’s no surprise that he’s an active Twitter user. But he shines when tweeting figures about the philanthropic issues that are near to his heart, from rural poverty to urban education.

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