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大嘴惹祸:6位炮轰顾客的高管

大嘴惹祸:6位炮轰顾客的高管

Claire Zillman 2013年11月15日
都说顾客就是上帝,是衣食父母。但是,本文介绍的六位公司高管却公然对顾客出言不逊,结果惹祸上身。他们轻则招致批评,重则连累公司股价下挫,甚至因此丢了饭碗。

    迈克•杰弗瑞斯

    据《沙龙》杂志(Salon)2006年的一篇文章披露,服装公司Abercrombie & Fitch的CEO迈克•杰弗里斯曾表示,他希望公司的产品只出售给那些“超酷的、外形俊朗的人”。今年春天,这篇文章成了杰弗里斯的噩梦。他在文章中还承认,他的店铺有排他性,因为“许多人根本不适合穿(我们的衣服)。”这些言论再次被人提起,给店铺造成了致命的打击,因为一些年轻人开始把还没上过身的Abercrombie服装捐赠给流浪者。2013年5月,杰弗里斯在Facebook上表示,他很遗憾“自己的话被以这样一种方式解读,冒犯了消费者。”     

    Mike Jeffries

    Abercrombie & Fitch CEO Mike Jeffries said that he only wants his company to market to "cool, good-looking people," according to a 2006 Salon article that came back to haunt the executive this spring. In the article, he also admitted that his store was exclusionary since "a lot of people don't belong [in our clothes.]" The resurrection of the comments prompted a viral backlash against the store as young people started donating unworn Abercrombie garments to the homeless. Jeffries said on Facebook in May 2013 that he regretted that his "choice of words was interpreted in a manner that has caused offense."     

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