订阅

多平台阅读

微信订阅

杂志

申请纸刊赠阅

订阅每日电邮

移动应用

管理

高管梦之队:读者的选择

Daniel Roberts 2013年08月19日

读者投票选举的高管梦之队已经产生。消费品牌和知名高管在第二届年度高管梦之队网络票选中大获全胜。一起来看看读者的选择和《财富》专家评审团选出的人选有哪些不同吧。

    各位热爱脑力运动的读者们,这里有个好消息!企业界要评估你们的团队组建技能了。《财富》(Fortune)高级编辑杰奥夫•科尔文在本杂志公布2013年高管梦之队名单时这样写道。高管梦之队是企业领导人的全明星队伍,他们工作成绩卓著,而且懂得如何与别人默契配合。科尔文指出:“真正的团队建设并不只是聘用表现出色的人才,但是多数管理者却缺乏这方面的能力。因此,如果大家不喜欢我们所组建的梦之队,那是再好不过的了——你可以组建一支你自己的梦之队,然后找出它的优势所在。”

    因此,《财富》杂志连续第二年邀请读者们通过一款名叫《财富高管梦之队大联盟》(Fortune Fantasy Sports Executive League)的互动软件为九个高管职位选择他们的超级选手。每组候选人中都包括《财富》杂志最终要选择的高管。本来,这款软件的一部分作用是要准确地猜出《财富》杂志编辑会为他们的2013年高管梦之队选择哪些成员。但实际上,大多数读者选择的都是他们认识的名字和他们喜欢的品牌,或者他们自己的老板。

    在首席执行官这个位置上,入选《财富》2013年梦之队的是百威英博(Anheuser-Busch InBev)首席执行官卡洛斯•布里托。读者们则选择了一家他们熟悉(我们认为也是许多读者喜欢)的公司和他们认识的一个人:苹果公司(Apple)的蒂姆•库克。他得到了19%的选票。

    《财富》选择的首席财务官是Visa的拜伦•波利特,这也是今年读者们的选择。波利特赢得很轻松,得票率达51%;而第二名,甲骨文(Oracle)首席财务官萨弗拉•卡兹只得到了12%的选票——波利特可能要感谢这次票选活动中大批拥有Visa公司电子邮件账户的读者(扬长避短,在商业界、高管梦之队大联盟和棒球运动中都是如此)。

    入驻企业家是高管梦之队的新成员,它旨在证明“变革分子”或“人才收购”对企业的作用越发重要。结果出乎我们的意料。《财富》的选择是腾讯(Tencent)创始人马化腾,原因是他对数字领域和国际市场的了解。而读者最青睐的则是电动汽车制造商Telsa首席执行官埃隆•马斯克,他得到了25%的选票。

    首席信息官方面,读者们倾向于本•弗里德,这理所当然。毕竟,哪家公司掌握的信息量能超过谷歌(Google)?《财富》在这个位置上选择了沃尔玛超市(Wal-Mart Stores)首席信息官卡瑞南•泰瑞。

    Visa首席营销官安东尼奥•卢西奥是读者在首席营销官位置上的首选,得票率为51%(和他的同事波利特一样)。《财富》杂志编辑的选择是联合利华(Unilever)首席营销官基斯•韦德.

    首席运营官的角逐难分伯仲。读者们倾向于消费品牌。麦当劳(McDonald’s)首席运营官蒂姆•芬顿得到了19%的选票,稍高于NBC Universal的史蒂夫•伯克,后者的得票率为14%。得到《财富》杂志编辑青睐的则是山姆会员店(Sam's Club)首席执行官罗莎琳德•布鲁尔。

    Good news, fantasy sports enthusiasts! The corporate world is starting to value your team-creation skills. So writes Fortune senior editor-at-large, Geoff Colvin, in a piece unveiling the magazine's 2013 Executive Dream Team, an all-star lineup of corporate leaders who are excellent at their jobs but who also know how to work well with others. "True team building, as distinct from hiring excellent performers, is an ability most managers lack," Colvin writes. "So if you don't like our Dream Team, that's great -- create your own and figure out why it's better."

    And so, for the second year, Fortune invited readers to choose their own super C-suites in nine functions through an interactive tool called the Fortune Fantasy Sports Executive League. Each of the categories included the executive Fortune eventually would place on its roster; part of the strategy of the tool was to try to accurately guess which executives the editors of Fortune would pick for its 2013 roster. But in reality, most readers voted players for based on name recognition, brands they loved -- or they voted for their bosses.

    In the chief executive officer slot, Fortune picked Anheuser-Busch InBev (BUD) CEO Carlos Brito for the 2013 Dream Team. Readers went for a name they know at a company they know (and, in many cases, we expect, love): Tim Cook of Apple (AAPL), who got 19% of the reader vote.

    Fortune's chief financial officer pick, Visa's (V) Byron Pollitt, was also the reader's choice this year for the role. Pollitt trounced the competition in the popular vote -- 51% compared to second-place Safra Catz of Oracle (ORCL), who got 12% -- perhaps thanks to the significant number of teams created by readers with Visa corporate email accounts. (All's fair in business and corporate fantasy leagues. baseball.)

    The entrepreneur in residence category, new to the team, was meant to acknowledge the increasingly important role of "change agents" or "acquihires" within corporations. Results surprised us. Fortune selected Tencent founder Pony Ma for his digital and international know-how. Telsa CEO Elon Musk was the readers' favorite, racking up 25% of the vote.

    It makes sense that in choosing their chief information officer readers would gravitate toward Ben Fried; after all, what company holds more information than Google (GOOG)? Fried got 26% of the reader vote. Fortune went with Karenann Terrell, CIO of Wal-Mart Stores Inc. (WMT).

    Visa's marketing chief, Antonio Lucio was readers' top pick in the CMO category with 51% of the vote (like his colleague Pollitt). Keith Weed of Unilever (UL), was the editors' pick.

    The chief operating officer race was a photo finish. Readers favored consumer-facing brands: McDonald's (MCD) COO Tim Fenton got 19% of the vote, just edging out NBC Universal's Steve Burke (CMCSA), who earned 14%. Fortune's editors smiled on Rosalind Brewer, CEO of Sam's Club, a division of Wal-Mart Stores.

1 2 下一页

我来点评

  最新文章

最新文章:

500强情报中心

财富专栏