玛丽•希维罗现任Civiello Communications Group总裁，这家咨询公司专为高管提供演讲与媒体培训服务。她同时也是一名作家，与阿琳•马休斯合著有《商务演讲，重在沟通》（Communication Counts: Business Presentations for Busy People）。
安海斯-布希英博(Anheuser-Busch InBev)的卡洛斯•布里托是我选出的首席执行官沟通达人：他是巴西人，带领着一个来自美洲腹地的啤酒公司，但他的信息和风格适合全球观众。他不只聊业务远景，也回答“这关我什么事”(WIIFM, what's in it for me)，与人们/员工分享这一远景的重要性。当今世界已经是YouTube的世界，这样的信息能得到持续地传播。布里托也会策略性地配合身体动作，加强讲话内容的效果。他的手势很好地表现了他的讲话内容，不是排练多遍的机械性挥手。他会从讲台后面走出来，不是像很多人那样漫无目的，而是很有策略性地为了增强效果，可能是在两个要点之间，也可能是在开场或结束时。【IBM的罗睿兰和百事公司(Pepsico)卢英德过去也都得到过我的赞赏】
(紧随罗莎琳德之后的是NBC Universal的史蒂夫•波克。他也会考虑到整场活动/观众。不少在讲台上接受采访的高管都只会面向采访者讲话。在All Things Digital的一次采访中，大家可以看到史蒂夫注意听问题，然后面向观众做出回答。我告诉客户要将1/4的时间看采访者，其余时间全部要看观众，我指的是坐在各个区域的观众。)
Mary Civiello is president of Civiello Communications Group, a presentation and media coaching consulting firm that works with top executives. She's the author, with Arlene Matthews, of Communication Counts: Business Presentations for Busy People.
Civiello, who has advised some Fortuneeditors and writers on presentation skills, notes that today's leaders need to think and speak differently. Her tips? 1.) Your message is for the world, not just for the room. The proliferation of smartphones (with cameras) and video websites means speeches and interviews live on forever, and will be seen by broader audiences. 2.) Think about the show,not just your role. If you have seen or heard something that is memorable, work it into your presentation. You don't want to appear like you were airlifted in for your part. 3) Get comfortable with bullets vs. the polished script. What you lose in precise, well-crafted words you'll more than make up for in authenticity.
At Fortune's request, Civiello reviewed presentations and speeches of our Fortune Fantasy Sports Executive League roster and for a second year has fielded an expert team based on leaders' communications skills. She shared her methodology and her picks with editor Stephanie N. Mehta.
Mary Civeillo: To develop my roster, I considered what's changed in terms of best practices, along with what has always been important; the visual, vocal, and verbal aspects of public speaking. I chose only executives who can be found online, on YouTube, CNBC, CNN, Bloomberg, etc.-- places where leaders of public companies should be. I also tried to avoid commenting on those I'd selected last year to keep it fresh!
Carlos Brito of Anheuser-Busch InBev (BUD) is my CEO pick: He is a Brazilian heading up a beer business from the American heartland but his message and style speak to audiences around the world. He talks not just about a business having a vision but gets to the WIIFM -- what's in it for me -- the importance of people/employees sharing that vision. It's a great message to live on in our YouTube world. Brito moves strategically to add impact to what he says. His gestures illustrate what he's saying vs. the rehearsed chopping, and he gets out from behind that podium and walks, not aimlessly like too many, but strategically for impact, either between points, or to open and close. (Ginni Rometti of IBM and Indra Nooyi of Pepsico have both received kudos from me in the past)
Rosalind Brewer of Sam's Club (A unit of WMT) is my COO pick: She exemplifies what I mean when I say leaders have to think about the show, and share what the audience is seeing and feeling. When she got up to accept an award from the YWCA this year, Rosalind first talked from the heart about the accomplishments of the three young girls who'd been honored before she got up to speak. No one scripted it for her. Too many leaders miss opportunities to show they are human too.
(Steve Burke of NBC Universal is a close second to Rosalind. He too thinks about the show/the audience. More than a few executives who do on stage interviews talk only to the interviewer. In an All Things Digital interview you will see Steve listening to the question but then answering to the audience. I tell clients to devote 1/4 of your eye contact to the interviewer and the rest to the audience -- all parts of the audience.)