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碧昂斯假唱带来的沟通启示

碧昂斯假唱带来的沟通启示

Mary Civiello 2013年01月28日
碧昂斯的目标是做到完美。她不想出任何一丁点差错。但事实是,就算她犯了错,有几个音符不在调上,她的演出只会因为真实而更加具有震撼人心的效果。管理者也是一样,不必费力伪装完美,真诚的面对自己的错误只会赢得人们更大的信任和支持。

    摩根大通(JP Morgan Chase)CEO杰米•戴蒙有一次在哈佛商学院(Harvard Business School)演讲时说,人们总是大谈特谈自己获得的领导职务、承担的风险和成功,却很少提到自己的失败。他和学生们分享了自己被解雇的艰难时光,以及当时他和他的家庭的感受。戴蒙建议毕业生们拥有自己的失败,在失败基础上前行,同时也鼓励别人承担风险。

    如今,戴蒙最广为人知的失败是一项交易错误让摩根大通损失了60亿美元。顺便说一句,戴蒙对于不用提词机演讲,自然超有信心。本周,他在达沃斯告诉听众,“伦敦鲸”交易是一个“可怕的错误”。还说,“如果在座的哪位是股东……我再次深深道歉。”

    当今世界,照片都需要PS、凡事追求完美,我们需要更多领导人能勇敢地面对真实,讨论自己失败的故事,哪怕只是几个词的磕磕绊绊。

    真实永远比完美更重要。

    玛丽•西维罗是一位高管沟通教练。她服务的客户包括公司和非营利组织的领导者,如摩根士丹利、默克、美国运通、美国国际集团、CARE和联合国。

    In a speech at Harvard Business School, JP Morgan Chase (JPM) CEO Jamie Dimon said that people always talk about his leadership roles and risks he's taken and won, but they rarely mention his failures. He shared with students the time he was fired and how he and his family felt at the time. Dimon counseled graduates to own their failures--to use them to get ahead and also to encourage others to take risks.

    These days, Dimon--who, by the way, is supremely confident talking without a teleprompter--has been owning up to his most famous failure: his company's $6 billion loss from a trading debacle. This week, he told an audience in Davos that the so-called "London whale" trade was "a terrible mistake." He added, "If you're a shareholder...I apologize deeply."

    In a photo-shopped world, we need more leaders to risk being real, to tell stories of how they blew it--and even stumble over a few words.

    Authenticity is far more perfect than perfection.

    Mary Civiello is an executive communications coach. She works with leaders at companies and not-for-profit organizations including Morgan Stanley (MS), Merck (MRK), American Express (AXP), AIG (AIG), CARE and the United Nations.

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