女掌门：雅虎复兴关键在于移动

    但雅虎的复苏也并不只限于移动领域。最近几年来，这家硅谷巨头一直不能专注于自己的主营业务。此前几任CEO都曾试着在雅虎内部精兵简政，希望以此解决公司的定位难题，但却无一能够成功。“我们确实需要拥有真正出色的国际化产品组合，”梅耶尔说，她特别强调了雅虎在搜索、邮箱、新闻和体育消息——尤其是Sports Fantasy频道——的受欢迎程度。最近雅虎的Fantasy足球频道出现了故障，梅耶尔开玩笑说：“当天在Twitter上人们都有点抓狂了。”

    梅耶尔的另外一项重点工作是把雅虎打造成有吸引力的工作场所。过去几年，雅虎公司高管频繁离职，员工士气受到很大影响。

    梅耶尔说：“公司经历了一段动荡和混乱的时期。我希望雅虎能成为最佳的工作场所，同时拥有优秀的企业文化。我们正努力工作，提醒大家当前出现的种种机遇。”当然，仅仅靠免费午餐和iPhone还远远不够，但梅耶尔的职业生涯主要在谷歌度过，深谙企业文化之道。

    梅耶尔认为，完成这些目标的关键在于“毫不留情”地按轻重缓急来安排工作。她说：“这也是我一直不接受媒体采访的原因之一。今晚采访之后，我又得回去埋头干活了。”

    译者：唐昕昕

    But Yahoo's turnaround isn't solely about mobile, she noted. For years, the Silicon Valley company has struggled with focusing its business. Previous CEOs have tried--and failed--to streamline Yahoo and solve its identity complex. "We really want to have a global suite of products that are truly excellent," said Mayer, highlighting the popularity of Yahoo's search, mail, news and sports pages--and in particular its Sports Fantasy site. The company's fantasy football page was down recently (on a Sunday, no less!), which Mayer addressed jokingly, saying "Twitter was a little brutal that day."

    Mayer has also made it a priority to make Yahoo a fun place to work again. The Silicon Valley company has seen many executives departures and morale has suffered greatly over the last few years.

    "The company's been through a turbulent period and a distracting period," said Mayer. "I want Yahoo to be the absolute best place to work, to have a fantastic culture. We're working really hard right now to remind people about all the opportunities that are there." Of course, that will likely take much more than free lunches and iPhones. But Mayer knows a thing or two about corporate culture--she spent the bulk of her career at Google after all.

    The key to getting it all done, according to Mayer, is "ruthlessly" prioritizing."That's one of the reasons I haven't been talking [to the press]," said Mayer. "And I will go back to not talking after tonight."