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远程工作和保持创新力,能否兼得?

远程工作和保持创新力,能否兼得?

Karl Sun 2020年12月28日
我们需要一种新的方式来重新打造面对面头脑风暴的协作体验。

图片来源:WESTEND61/GETTY IMAGES

大多数情况下,企业的产生都是源于一个绝佳的创意,但只有不断贡献出好点子并将其付诸实施的企业组织才能占得一席之地。实现不断创新的一大关键是什么?卓有成效的头脑风暴。

受新冠疫情影响,今年3月,全球范围内多数企业转向远程工作。我们很快意识到,我们无法再像过去那样在办公室开展协作、集思广益,不能一如既往地进行创新。我们需要一种新的方式来重新打造面对面头脑风暴的协作体验。于是,我们加以创新并推出了一款名为Lucidspark的虚拟白板应用程序。

促进创造力、汇聚不同观点、制定行动计划,这些都是有效头脑风暴的基础。着眼当下,我们都在努力适应疫情后的新常态,想要在迎接未来挑战时保持自身重要性和创新,卓有成效的头脑风暴至关重要。

什么是卓有成效的头脑风暴

每个企业组织的头脑风暴法都略有不同。以下是我们采用的五个最佳实践,可用作参考。

采纳组织架构

“创造力爱约束”,这是很多人都熟悉的一句谚语。形式自由、结构凌乱的头脑风暴未必就能产生创造力和创意。如果缺乏正确的引导,头脑风暴会议可能很快就会脱离轨道,畅所欲言变成有所顾忌地观望,给创意构思过程制造障碍。

解决办法很简单:精心组织头脑风暴会议。最近的一项研究显示,只有当团队明确了重点和方向,创造力才能真正开始蓬勃发展。不需要计划好每一分钟,但一定的组织架构有助于促进不同创意的交流,比如设定头脑风暴会议的时限、预算或规则。

这些指导原则有助于您的团队在重要概念之间建立联系,从而获得新的见解和创新解决方案。约束要求团队发散思维,避免在构思创意的过程中产生自满情绪。具备了这样的组织架构意味着您的团队可以跳出思维定势,更迅速地改变方向、更好地适应满足客户需求而做出的改变,并针对您企业组织存在的问题找到独特的解决方案。

吸引不同观点

同质化思维会扼杀创新。如果参加头脑风暴的是同一种类型的五个人,缺乏新的声音,那么您很有可能无法听到能够推动业务发展的创新想法。

跨部门头脑风暴是创造力的沃土。每个团队成员都拥有不同的背景、技能和专业知识,有助于促进高效、创新的头脑风暴。利用这些不同的观点,您的团队可以产生创新性的想法,从而更好地争取客户、了解他们的难点。

例如,您可以将用户体验设计人员、产品和营销团队聚集在一起,集思广益,确定发布新产品的优先任务。有了用户体验设计人员和产品团队,营销团队可以更好地制作直接满足客户需求的资料。与此同时,用户体验设计人员和产品团队也可以深入了解营销团队对于产品的市场定位。

制定行动方案

付诸实践的创意才是好创意。我们研究发现,83%的远程员工能够在团队头脑风暴中想出好创意,但后续未采取任何行动。而且,70%的远程员工报告称,他们的创意未能被记录下来,也正因如此,这些创意接下来未能得到妥善处理。

制定一个列出后续步骤和任务的行动方案,这种做法能够让团队团结一致、不断推进项目进程、灌输责任感,使充分发挥团队成员的创造力成为可能。不管是虚拟还是面对面的头脑风暴会议,当您花时间记录下一步的具体步骤并做出责任分配时,团队密切合作就会变得更容易,把想法变成现实也会更加卓有成效。

鼓励虚拟协作

我们发现,虚拟协作是与远程员工进行头脑风暴的最佳方式。也就是说,将我们的团队聚集到一个共享虚拟空间(我们采用的是Lucidspark等解决方案),以可视化形式提出项目、优先事项和创意想法,这样既便于理解,同时也能更快地培养团队默契度。

传统的白板存在局限性,可能会形成制约创造力的瓶颈。使用虚拟白板后,每个人的创意都能得到展示和后续跟进。在面对面的头脑风暴会议上,通常会有专门人员负责记录和解读团队想法,这种做法可能会让创造力后续动力不足,还容易在不经意间丢弃创意。相反,虚拟白板可以让团队清晰掌控从最初构思直至完成的全过程。

组织所有这些信息并作为重点加以凸显,即使不在一处办公,团队也可以保持一致并快速适应。通过虚拟协作,分散各处的远程团队终于可以汇集在一起开展协作。现在,Lucid提供了一种更好的方法让员工与美国、澳大利亚和荷兰办事处的同事合作共事。若未能参加头脑风暴会议,后续可以访问虚拟白板,通过这种易于理解、可视化的方式快速回顾创意和下一步行动。除此之外,队友还可以日后添加自己的想法,维持团队共识。

营造信任的文化

您真的想鼓励真正的创新吗?那么您需要营造一种信任的文化。建立一个让每位员工都能放心分享自己想法的环境,这样做有助于更好地集思广益、促进团队合作、增强创造力和树立主人翁精神,并最终提升您的企业文化。

除了开会的形式外,员工在松散随意或有组织的环境下展开讨论、辩论和构思也会产生创新。领导者可以设定一个标准,让员工在头脑风暴会议中放心大胆地打破界限。因此,鼓励您的团队挑战这一过程。鼓励他们提问。鼓励他们尝试各种想法。

后疫情时期新常态下,鼓励卓有成效的头脑风暴是保持自身重要性和推动商业成功的首要任务。遵循这些最佳实践,您的团队可以变得更具创造性和协作性,共同推动创新。也许您的团队最终会创造出许多有价值的想法,推动您的企业不断向前发展。(财富中文网)

Karl Sun,盐湖城软件企业Lucid首席执行官兼联合创始人。

译者:唐尘

大多数情况下,企业的产生都是源于一个绝佳的创意,但只有不断贡献出好点子并将其付诸实施的企业组织才能占得一席之地。实现不断创新的一大关键是什么?卓有成效的头脑风暴。

受新冠疫情影响,今年3月,全球范围内多数企业转向远程工作。我们很快意识到,我们无法再像过去那样在办公室开展协作、集思广益,不能一如既往地进行创新。我们需要一种新的方式来重新打造面对面头脑风暴的协作体验。于是,我们加以创新并推出了一款名为Lucidspark的虚拟白板应用程序。

促进创造力、汇聚不同观点、制定行动计划,这些都是有效头脑风暴的基础。着眼当下,我们都在努力适应疫情后的新常态,想要在迎接未来挑战时保持自身重要性和创新,卓有成效的头脑风暴至关重要。

什么是卓有成效的头脑风暴

每个企业组织的头脑风暴法都略有不同。以下是我们采用的五个最佳实践,可用作参考。

采纳组织架构

“创造力爱约束”,这是很多人都熟悉的一句谚语。形式自由、结构凌乱的头脑风暴未必就能产生创造力和创意。如果缺乏正确的引导,头脑风暴会议可能很快就会脱离轨道,畅所欲言变成有所顾忌地观望,给创意构思过程制造障碍。

解决办法很简单:精心组织头脑风暴会议。最近的一项研究显示,只有当团队明确了重点和方向,创造力才能真正开始蓬勃发展。不需要计划好每一分钟,但一定的组织架构有助于促进不同创意的交流,比如设定头脑风暴会议的时限、预算或规则。

这些指导原则有助于您的团队在重要概念之间建立联系,从而获得新的见解和创新解决方案。约束要求团队发散思维,避免在构思创意的过程中产生自满情绪。具备了这样的组织架构意味着您的团队可以跳出思维定势,更迅速地改变方向、更好地适应满足客户需求而做出的改变,并针对您企业组织存在的问题找到独特的解决方案。

吸引不同观点

同质化思维会扼杀创新。如果参加头脑风暴的是同一种类型的五个人,缺乏新的声音,那么您很有可能无法听到能够推动业务发展的创新想法。

跨部门头脑风暴是创造力的沃土。每个团队成员都拥有不同的背景、技能和专业知识,有助于促进高效、创新的头脑风暴。利用这些不同的观点,您的团队可以产生创新性的想法,从而更好地争取客户、了解他们的难点。

例如,您可以将用户体验设计人员、产品和营销团队聚集在一起,集思广益,确定发布新产品的优先任务。有了用户体验设计人员和产品团队,营销团队可以更好地制作直接满足客户需求的资料。与此同时,用户体验设计人员和产品团队也可以深入了解营销团队对于产品的市场定位。

制定行动方案

付诸实践的创意才是好创意。我们研究发现,83%的远程员工能够在团队头脑风暴中想出好创意,但后续未采取任何行动。而且,70%的远程员工报告称,他们的创意未能被记录下来,也正因如此,这些创意接下来未能得到妥善处理。

制定一个列出后续步骤和任务的行动方案,这种做法能够让团队团结一致、不断推进项目进程、灌输责任感,使充分发挥团队成员的创造力成为可能。不管是虚拟还是面对面的头脑风暴会议,当您花时间记录下一步的具体步骤并做出责任分配时,团队密切合作就会变得更容易,把想法变成现实也会更加卓有成效。

鼓励虚拟协作

我们发现,虚拟协作是与远程员工进行头脑风暴的最佳方式。也就是说,将我们的团队聚集到一个共享虚拟空间(我们采用的是Lucidspark等解决方案),以可视化形式提出项目、优先事项和创意想法,这样既便于理解,同时也能更快地培养团队默契度。

传统的白板存在局限性,可能会形成制约创造力的瓶颈。使用虚拟白板后,每个人的创意都能得到展示和后续跟进。在面对面的头脑风暴会议上,通常会有专门人员负责记录和解读团队想法,这种做法可能会让创造力后续动力不足,还容易在不经意间丢弃创意。相反,虚拟白板可以让团队清晰掌控从最初构思直至完成的全过程。

组织所有这些信息并作为重点加以凸显,即使不在一处办公,团队也可以保持一致并快速适应。通过虚拟协作,分散各处的远程团队终于可以汇集在一起开展协作。现在,Lucid提供了一种更好的方法让员工与美国、澳大利亚和荷兰办事处的同事合作共事。若未能参加头脑风暴会议,后续可以访问虚拟白板,通过这种易于理解、可视化的方式快速回顾创意和下一步行动。除此之外,队友还可以日后添加自己的想法,维持团队共识。

营造信任的文化

您真的想鼓励真正的创新吗?那么您需要营造一种信任的文化。建立一个让每位员工都能放心分享自己想法的环境,这样做有助于更好地集思广益、促进团队合作、增强创造力和树立主人翁精神,并最终提升您的企业文化。

除了开会的形式外,员工在松散随意或有组织的环境下展开讨论、辩论和构思也会产生创新。领导者可以设定一个标准,让员工在头脑风暴会议中放心大胆地打破界限。因此,鼓励您的团队挑战这一过程。鼓励他们提问。鼓励他们尝试各种想法。

后疫情时期新常态下,鼓励卓有成效的头脑风暴是保持自身重要性和推动商业成功的首要任务。遵循这些最佳实践,您的团队可以变得更具创造性和协作性,共同推动创新。也许您的团队最终会创造出许多有价值的想法,推动您的企业不断向前发展。(财富中文网)

Karl Sun,盐湖城软件企业Lucid首席执行官兼联合创始人。

译者:唐尘

Most companies start with a great idea, but only organizations that keep generating great ideas—and execute on them—stay relevant. One key to unlocking continuous innovation? Effective brainstorming.

In March, when the world transitioned to remote work in response to the coronavirus pandemic, we at Lucid quickly realized that we didn’t have a way to collaborate and brainstorm the way we did in the office. That meant we couldn’t innovate as before. We needed a way to re-create the collaborative experience of in-person brainstorming with a dry-erase board. So we innovated and built a virtual whiteboard called Lucidspark.

Facilitating creativity, bringing together diverse perspectives, and developing an action plan are the foundation of impactful brainstorming. Right now, as we all navigate this new normal, effective brainstorming will be critical to staying relevant and innovative in overcoming future challenges.

What makes good brainstorming

Every organization approaches brainstorming a bit differently. Here are five best practices we use that you can apply to your company.

Embrace structure.

Most people are familiar with the adage “Creativity loves constraints.” Free-form, unstructured brainstorming doesn’t necessarily lead to creativity and ideas. Without proper guidance, brainstorming sessions can quickly derail into silent coworkers waiting for one another to speak up, hindering the ideation process.

The fix is simple: Structure your brainstorming session. According to a recent study, it’s only when your teams have focus and direction that creativity really starts to thrive. While every minute doesn’t need to be planned out, providing some structure facilitates the flow of ideas. This can be accomplished by setting time limits, budgets, or rules for the brainstorming session.

These guidelines aid your teams in drawing connections between important concepts, leading to fresh insights and innovative solutions. Constraints challenge teams to think divergently and avoid complacency in the ideation process. Providing this structure means your teams can think outside the box, making it easier to pivot quickly, adapt to changes to meet customer needs, and find unique solutions for your organization’s problems.

Attract a diversity of perspectives.

Homogeneous thinking kills innovation. When you bring the same five people to the table, you risk not hearing from new voices that may have ideas to drive your business forward.

Creativity thrives in cross-functional brainstorming. Each team member offers a distinct background, skill set, and expertise to foster productive, innovative brainstorms. By leveraging these diverse perspectives, your teams can generate original ideas that better reach your customers and understand their pain points.

For example, you can bring UX, product, and marketing teams together to brainstorm the priorities in launching a new product. With UX and product present, marketing teams can better craft materials that speak directly to customer needs. Meanwhile UX and product teams gain insight into how marketing intends to position the product.

Establish an action plan.

An idea is only as good as its execution. Our own research found that 83% of remote workers came up with a great idea in a team brainstorm but never saw any follow-through. What’s more, 70% of remote workers reported they had an idea that never made it into the notes and, therefore, wasn’t addressed in next steps.

Creating an action plan that outlines next steps and assignments aligns the team, keeps projects moving forward, instills accountability, and makes it possible to bring ideas to life. Regardless of whether you’re holding a virtual or in-person brainstorming session, when you take the time to record specific next steps and assign ownership, it’s easier to keep teams aligned and more efficiently turn ideas into reality.

Encourage visual collaboration.

We discovered that the best way to improve brainstorming with remote workers is through visual collaboration. This means bringing our teams together into a shared virtual space (we use Lucidspark as well as other solutions) where projects, priorities, and ideas are laid out visually, allowing for easier understanding and quicker team alignment.

Traditional dry-erase boards are limiting and can create a bottleneck to creativity. Virtual whiteboards provide a space where every voice can be heard, seen, and acted on. At in-person brainstorming sessions, a single person is often responsible for recording and interpreting the group’s thoughts, which can slow down creativity and unintentionally discard ideas in the process. Instead, virtual whiteboards provide teams with a clear picture from initial idea all the way through to completion.

With all of this information organized in one central location, teams can stay on the same page and adapt quickly even if they are not in the same location. Visual collaboration brings together distributed and remote teams in a way they couldn’t collaborate before. At Lucid, we can now provide employees with a way to better work with colleagues across offices in the U.S., Australia, and the Netherlands. Even if someone can’t attend a brainstorming session, they can access the board afterward to quickly review ideas and next steps in a digestible, visual way. This allows teammates to add their own ideas at a later time and maintain team alignment.

Create a culture of trust.

Do you really want to foster true innovation? Then you need to create a culture of trust. Establishing an environment where every employee feels comfortable sharing ideas facilitates better brainstorming, boosts teamwork, bolsters creativity, creates ownership, and ultimately elevates your corporate culture.

Innovation doesn’t only happen in a conference room. It happens when employees discuss, debate, and ideate in settings both unstructured and structured. Leaders can set a standard of pushing boundaries in brainstorming sessions without fear. So encourage your teams to challenge the process. Encourage them to ask questions. Encourage them to experiment with ideas.

In the new normal wrought by COVID-19, fostering effective brainstorming is at the forefront of staying relevant and driving business success. By following these best practices, your teams can become more creative and collaborative, working together to push forward innovation. And who knows—perhaps your teams end up with not just one but many ideas to keep your company moving forward.

Karl Sun is the CEO and cofounder of Lucid, a software company in Salt Lake City.

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