哈里王子夫妇签约Spotify，跨界当主播
继奥巴马夫妇与流媒体音乐服务平台Spotify签约后，哈里和梅根夫妇二人也摇身一变，成了“播客主持人”，再为Spotify的播客帝国新增两员名人大将。据悉，哈里夫妇新成立的制作公司的Archewell已与Spotify签订数年合同，二人第一个系列的节目将在明年推出。
哈里夫妇在今年一月宣布辞去英国王室高级成员身份，随后便移居美国开始过起平民生活。两人紧跟奥巴马夫妇后尘，陆续签约了哈里•沃克演讲经纪公司，还创立了一个慈善机构，如今正试图一起继续进军娱乐业，先是和Netflix合作，签下一系列电影和电视节目，现又签了Spotify。
当年奥巴马的处女栏目“奥巴马播客”曾为Spotify博得大量关注度，显然，Spotify笃定这两位王室成员的全球号召力也能帮其吸引到成千上百万新听众。哪怕是不怎么看播客节目的观众，都会对哈里夫妇二人本身怀有很大的兴趣。
Spotify共有3.2亿用户，播客会员数量达7000多万，该公司正致力于拓展除美国外的其他用户，期望成为他们的首选默认音乐软件。截至目前，Spotify已经拥有190万条播客标题，同时还资助了数百个原创系列栏目。
“哈里夫妇作为世界性跨国公民，有着极大的号召力，” Spotify首席内容运营官道恩•奥斯特罗夫在声明中表示：“在提升Spotify软件功能的同时，我们也希望找到那些有待‘发声’的声音，用音频的形式，讲出他们自己的故事。这是公司一直以来由衷欣赏并试图去挖掘的。”（财富中文网）
编译:陈怡轩
继奥巴马夫妇与流媒体音乐服务平台Spotify签约后，哈里和梅根夫妇二人也摇身一变，成了“播客主持人”，再为Spotify的播客帝国新增两员名人大将。据悉，哈里夫妇新成立的制作公司的Archewell已与Spotify签订数年合同，二人第一个系列的节目将在明年推出。
哈里夫妇在今年一月宣布辞去英国王室高级成员身份，随后便移居美国开始过起平民生活。两人紧跟奥巴马夫妇后尘，陆续签约了哈里•沃克演讲经纪公司，还创立了一个慈善机构，如今正试图一起继续进军娱乐业，先是和Netflix合作，签下一系列电影和电视节目，现又签了Spotify。
当年奥巴马的处女栏目“奥巴马播客”曾为Spotify博得大量关注度，显然，Spotify笃定这两位王室成员的全球号召力也能帮其吸引到成千上百万新听众。哪怕是不怎么看播客节目的观众，都会对哈里夫妇二人本身怀有很大的兴趣。
Spotify共有3.2亿用户，播客会员数量达7000多万，该公司正致力于拓展除美国外的其他用户，期望成为他们的首选默认音乐软件。截至目前，Spotify已经拥有190万条播客标题，同时还资助了数百个原创系列栏目。
“哈里夫妇作为世界性跨国公民，有着极大的号召力，” Spotify首席内容运营官道恩•奥斯特罗夫在声明中表示：“在提升Spotify软件功能的同时，我们也希望找到那些有待‘发声’的声音，用音频的形式，讲出他们自己的故事。这是公司一直以来由衷欣赏并试图去挖掘的。”（财富中文网）
编译:陈怡轩
The royals are following the Obama playbook. Prince Harry and Meghan, The Duchess of Sussex, will produce and host podcasts for Spotify, adding to the Swedish streaming giant’s burgeoning podcast empire. The royal couple’s Archewell organization has signed a multiyear agreement with the company, with the first series coming next year.
Harry and Meghan have been tiptoeing into public life since stepping back from their royal roles and relocating to the U.S. After signing with a bureau for public speaking and creating a philanthropic group, they are now entering the world of entertainment—following a path similar to that of the Obamas after they left the White House. First they signed a deal to produce films and TV shows for Netflix, and now a deal to produce podcasts for Spotify.
The Obamas’ first audio program, “The Michelle Obama Podcast,” has been a huge hit for Spotify, and the company is betting that the royals’ global appeal will draw millions of new listeners to its audio app. The royal family is a subject of great interest across the world, including in places where podcasting is still nascent.
The company has converted more than 70 million of its 320 million current users into podcast listeners and is pushing to make its app the default podcast experience outside the U.S. It offers more than 1.9 million podcast titles and has funded hundreds of original series.
“The power of their voices rests in their status as citizens of the world,” Dawn Ostroff, Spotify's chief content officer, said in a statement. “That they are embracing the extraordinary capacity of podcasts on Spotify while also seeking to elevate underrepresented voices is a testament to their appreciation for the potential of audio storytelling.”
