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这位CEO为商人正名:并非“一群自私贪婪的混蛋”

这位CEO为商人正名:并非“一群自私贪婪的混蛋”

McKenna Moore 2020年10月12日
商业并不邪恶,但它应该向新模式转变。

全食超市的约翰·麦基做客《未来领导力》节目。图片来源:COURTESY OF WHOLE FOODS MARKET

约翰·麦基于1980年在奥斯汀创立了全食超市(Whole Foods)。大约10年后,他发起了“有良知的资本主义”运动。如今,作为这家40年前自己一手创立的公司的资深首席执行官,麦基仍然在倡导商业领域向更好、更有目的性的领导方式转变,最近他做客最新一期《未来领导力》(“Leadership Next”)节目,阐述了这一观点。

当被问及怎样用外行人的话来解释什么是“有良知的资本主义”时,麦基的回答信手拈来:“就是以一种更有良知的方式来运作资本主义。”

运动围绕四项重点目标展开。首先,每个公司都有实现更高目标的潜力,而不仅仅是实现利润最大化。其次,所有的利益相关方都很重要,重要的不仅仅是股东,企业必须为所有利益相关方创造价值。第三,当今世界需要一种不一样的、更有良知的领导方式,领导者不会过度关注自身财富和权力的累积,而是更注重为组织和利益相关方服务。最后,公司需要创造一种文化,在这种文化中,人们可以茁壮成长,发挥潜能。

麦基说,商业并不邪恶,但它应该向这种新模式转变,因为这样能够为社会创造巨大价值。

“我真的觉得商界被世人误解了。”他说,“人们把商业界看成一群只想要赚更多钱的自私贪婪的混蛋。虽然有些人是这样的,但大多数商人都不是。”

节目进行到8分20秒时,主持人穆睿澜指出,许多人认为亚马逊(Amazon)不符合麦基宣扬的这种有良知的资本主义。全食超市于2017年被亚马逊收购,这和麦基在全食超市的使命存在冲突吗?

麦基说,有良知的领导者不会花太多时间来判断其他人的良心,而且目前看来,这次合并对全食超市来说是件好事,造福了所有利益相关方。虽然他承认两家公司文化不同,但他表示,很感激亚马逊没有强迫全食超市做出任何改变,让全食基本维持原样。(财富中文网)

译者:Agatha

约翰·麦基于1980年在奥斯汀创立了全食超市(Whole Foods)。大约10年后,他发起了“有良知的资本主义”运动。如今,作为这家40年前自己一手创立的公司的资深首席执行官,麦基仍然在倡导商业领域向更好、更有目的性的领导方式转变,最近他做客最新一期《未来领导力》(“Leadership Next”)节目,阐述了这一观点。

当被问及怎样用外行人的话来解释什么是“有良知的资本主义”时,麦基的回答信手拈来:“就是以一种更有良知的方式来运作资本主义。”

运动围绕四项重点目标展开。首先,每个公司都有实现更高目标的潜力,而不仅仅是实现利润最大化。其次,所有的利益相关方都很重要,重要的不仅仅是股东,企业必须为所有利益相关方创造价值。第三,当今世界需要一种不一样的、更有良知的领导方式,领导者不会过度关注自身财富和权力的累积,而是更注重为组织和利益相关方服务。最后,公司需要创造一种文化,在这种文化中,人们可以茁壮成长,发挥潜能。

麦基说,商业并不邪恶,但它应该向这种新模式转变,因为这样能够为社会创造巨大价值。

“我真的觉得商界被世人误解了。”他说,“人们把商业界看成一群只想要赚更多钱的自私贪婪的混蛋。虽然有些人是这样的,但大多数商人都不是。”

节目进行到8分20秒时,主持人穆睿澜指出,许多人认为亚马逊(Amazon)不符合麦基宣扬的这种有良知的资本主义。全食超市于2017年被亚马逊收购,这和麦基在全食超市的使命存在冲突吗?

麦基说,有良知的领导者不会花太多时间来判断其他人的良心,而且目前看来,这次合并对全食超市来说是件好事,造福了所有利益相关方。虽然他承认两家公司文化不同,但他表示,很感激亚马逊没有强迫全食超市做出任何改变,让全食基本维持原样。(财富中文网)

译者:Agatha

John Mackey founded Whole Foods in Austin in 1980. About 10 years later, he started the conscious capitalism movement. Now, as the veteran CEO of the company he started four decades ago, Mackey is still advocating for a shift to better and more intentional leadership in business, most recently on the latest episode of Leadership Next.

When asked what conscious capitalism is in layman’s terms, Mackey has his elevator pitch at the ready: “It’s capitalism, but it’s done in a more conscious way.”

The movement is oriented around four major pillars. First, every company has the potential for a higher purpose than just maximizing profits. Second, all stakeholders matter—not just the shareholders—and business must create value for all of them. Third, a different, more conscious type of leadership—one that is less about enhancing its own wealth and power and more about serving the organization and the stakeholders—is needed in the world today. And finally, companies need to create cultures in which people can flourish and develop their potential.

Mackey says that business isn’t evil, but that it should change toward this model because it creates immense value in society.

“I really feel like business is misunderstood in the world,” he says. “It’s seen as a bunch of selfish greedy bastards that are just in it to make as much money as possible. And while there are some people that are like that, that’s not most businesspeople.”

Host Alan Murray points out at 8:20 that many people do not view Amazon as an example of this conscious capitalism that Mackey so passionately evangelizes. How does that square with Mackey’s mission at Whole Foods after Amazon acquired it in 2017?

Mackey says that conscious leaders don’t spend much time judging other people’s consciousness, and that the merger so far has been great for Whole Foods, benefiting all stakeholders. And while he acknowledges that the two companies have different cultures, he said he is grateful that Amazon has not forced any changes on Whole Foods, allowing Mackey’s company to stay largely the same for its workers.

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