兜兜转转，eBay前副总裁回归接任CEO
4月13日，电商公司eBay宣布，已聘请沃尔玛电子商务运营主管杰米·艾农接任CEO职务。去年9月，时任CEO因在如何拯救身陷泥潭的eBay这件事上与他人意见不合，而后突然离开了公司。因此，对于杰米·艾农的任命，填补了自9月以来这一职位的空缺。
作为一名备受瞩目的电子商务高管，艾农在三个月前刚刚坐上了沃尔玛这家经营着320亿美元在线业务的公司二把手的位置。在他接手eBay的当下，激进派投资者们正在向公司施压，促使其精简业务；而外部电商市场的竞争也日趋激烈。
今年2月，艾农刚刚坐上了沃尔玛电商业务负责人这一关键职位。eBay希望在这样一位高管的帮助下，能更好地推动传统实体零售业的创新。2001年至2009年间，艾农曾在eBay工作，还担任过副总裁，因此对eBay业务可以说是非常熟悉。
“在行业洗牌、消费者行为改变和技术进步的快速发展时期，杰米始终保持着业绩的高增长.”eBay董事长托马斯·蒂尔尼说道。
在加入沃尔玛之前，艾农曾在沃尔玛旗下仓储式商店品牌山姆会员店工作多年。在他的带领下，这家日益疲软的老牌零售商被注入了新兴技术的活力，开发了一些创新产品，比如让顾客在购物时可以用手机扫描商品进行“扫码付款”的功能。山姆会员店曾是沃尔玛的技术孵化器，上线了网购商品自提等新功能，成为了沃尔玛电商的核心力量。
12月，山姆会员店在达拉斯开了一家概念店，面积较普通的山姆会员店小了很多，却应用了大量高科技新零售技术。这家名为Sam’s Club Now的商店没有收银通道，而且是Ask Sam这款应用的测试店，这是一款可以帮助店长更好地安排工作、查找特价商品以及区域内其他门店库存的应用。
在2013年至2019年就职于山姆会员店之前，艾农还曾在巴诺书店负责过Nook数字图书和电子阅读器业务。当时，该公司是亚马逊旗下Kindle阅读器和网站强有力的竞争对手。
在eBay，艾农将忙得不可开交。这家拥有近25年历史的互联网公司以其网上拍卖业务闻名。根据eMarketer的数据，eBay是美国第三大电商零售网站，占行业销售额的4.7%，仅次于亚马逊（38.7%）和沃尔玛（5.3%）。不过从沃尔玛的C2C产品，到Poshmark和ThredUp等成长中的二手电商平台，再到塔吉特等刚刚涉足电商的传统零售商，电商市场的竞争也日趋激烈。
预计，受卖家费用上涨、罚款和营销预算减少的影响，今年eBay美国官网的成交总额将延续2019年的大幅下降，下滑5%至316.6亿美元。
机构投资者Elliott Management和Starboard Value一直在对eBay施加压力，要求其考虑停业清算。两个月前，eBay以40亿美元的价格出售了StubHub的票务销售业务。据报道，它还考虑出售其分类广告业务。行业分析师认为该业务价值可能也会达到数十亿美元。（财富中文网）
译者：陈琪
4月13日，电商公司eBay宣布，已聘请沃尔玛电子商务运营主管杰米·艾农接任CEO职务。去年9月，时任CEO因在如何拯救身陷泥潭的eBay这件事上与他人意见不合，而后突然离开了公司。因此，对于杰米·艾农的任命，填补了自9月以来这一职位的空缺。
作为一名备受瞩目的电子商务高管，艾农在三个月前刚刚坐上了沃尔玛这家经营着320亿美元在线业务的公司二把手的位置。在他接手eBay的当下，激进派投资者们正在向公司施压，促使其精简业务；而外部电商市场的竞争也日趋激烈。
今年2月，艾农刚刚坐上了沃尔玛电商业务负责人这一关键职位。eBay希望在这样一位高管的帮助下，能更好地推动传统实体零售业的创新。2001年至2009年间，艾农曾在eBay工作，还担任过副总裁，因此对eBay业务可以说是非常熟悉。
“在行业洗牌、消费者行为改变和技术进步的快速发展时期，杰米始终保持着业绩的高增长.”eBay董事长托马斯·蒂尔尼说道。
在加入沃尔玛之前，艾农曾在沃尔玛旗下仓储式商店品牌山姆会员店工作多年。在他的带领下，这家日益疲软的老牌零售商被注入了新兴技术的活力，开发了一些创新产品，比如让顾客在购物时可以用手机扫描商品进行“扫码付款”的功能。山姆会员店曾是沃尔玛的技术孵化器，上线了网购商品自提等新功能，成为了沃尔玛电商的核心力量。
12月，山姆会员店在达拉斯开了一家概念店，面积较普通的山姆会员店小了很多，却应用了大量高科技新零售技术。这家名为Sam’s Club Now的商店没有收银通道，而且是Ask Sam这款应用的测试店，这是一款可以帮助店长更好地安排工作、查找特价商品以及区域内其他门店库存的应用。
在2013年至2019年就职于山姆会员店之前，艾农还曾在巴诺书店负责过Nook数字图书和电子阅读器业务。当时，该公司是亚马逊旗下Kindle阅读器和网站强有力的竞争对手。
在eBay，艾农将忙得不可开交。这家拥有近25年历史的互联网公司以其网上拍卖业务闻名。根据eMarketer的数据，eBay是美国第三大电商零售网站，占行业销售额的4.7%，仅次于亚马逊（38.7%）和沃尔玛（5.3%）。不过从沃尔玛的C2C产品，到Poshmark和ThredUp等成长中的二手电商平台，再到塔吉特等刚刚涉足电商的传统零售商，电商市场的竞争也日趋激烈。
预计，受卖家费用上涨、罚款和营销预算减少的影响，今年eBay美国官网的成交总额将延续2019年的大幅下降，下滑5%至316.6亿美元。
机构投资者Elliott Management和Starboard Value一直在对eBay施加压力，要求其考虑停业清算。两个月前，eBay以40亿美元的价格出售了StubHub的票务销售业务。据报道，它还考虑出售其分类广告业务。行业分析师认为该业务价值可能也会达到数十亿美元。（财富中文网）
译者：陈琪
The online marketplace said Monday that it had hired Walmart e-commerce operations chief Jamie Iannone to take the reins on April 27. The appointment fills a position that had been empty since September, when its former CEO abruptly left eBay after disagreements over how to renew the struggling company.
A well regarded e-commerce executive, Iannone had taken the No. 2 job at Walmart's $32 billion online business just three months ago. At eBay, he will take over a company facing pressure from activist investors to streamline its business at a time when there is increasing competition from other online marketplaces.
In Iannone, whose February Walmart appointment had put him in a prime position to eventually become head of its e-commerce business, eBay is getting an executive who has known how to push through innovation at traditional brick-and-mortar retailers. He is also familiar with the business, having previously worked for eBay between 2001 and 2009, including as a vice president.
"Jamie has consistently delivered high growth during rapid periods of industry disruption, consumer change and technological advancement," says eBay’s chairman, Thomas Tierney.
Before joining Walmart, Iannone had spent years at its sister warehouse chain Sam's Club, where he turned a once-tired retailer into a dynamic developer of new technology. Innovations such as a Scan-and-go, which allows shoppers to use their smart phones to scan items as they make their way through to store and check out, were developed under his aegis. Sam's Club served as something of a tech incubator for the Walmart chain, by developing innovations like drive-up pick-up of online orders, something that's now central to Walmart's e-commerce firepower.
In December, Sam's Club opened a lab store in Dallas, a location that's just a fraction of the size of a regular Sam's Club, but one teeming with new tech. The store, dubbed Sam's Club Now, has no checkout lanes. It's also where Sam's Club has tested out the Ask Sam platform, which helps managers improve work scheduling and better locate products on sale as well as inventory available other stores within the region.
Before working at Sam's Club from 2013 to 2019, Iannone oversaw Barnes & Noble's Nook digital books and e-reader business, at a time when it was a serious competitor to Amazon's Kindle product and platform.
And at eBay, Iannone will have his hands full. Best known for its online auctions, the nearly 25-year-old Internet company is the third largest e-commerce retail site in the U.S., accounting for 4.7% of industry sales after Amazon (38.7%) and Walmart (5.3%), according to eMarketer. But eBay is contending with intensifying competition, ranging from Walmart's consumer-to-consumer offerings, to growing re-commerce sites like Poshmark and ThredUp, to retailers like Target gingerly wading into the marketplace waters.
This year, eMarketer has forecast eBay will see the gross merchandise value sold on its U.S. site fall 5% to $31.66 billion, continuing a sharp drop in 2019, hurt by higher seller fees, penalties, and lower marketing spending.
eMarketer
EBay has been under pressure from activist investor Elliott Management and Starboard Value to consider breaking itself up. Two months ago. it sold its StubHub ticker-sales business for $4 billion, and has reportedly considered selling its classified-advertising business, which analysts think could also be worth billions.
