研究发现，在Zoom上开会，大脑活动会下降
经理们的感觉没有错，Zoom隔空交流确实比不上面对面开会——最新的科学研究支持这一点。
一般来说，人们在交谈时，大脑的活跃程度会随着神经活动激增。根据当前的研究，人们的互动不管是真人面对面还是在Zoom上，实际过程应该一样。
然而耶鲁大学（Yale University）的研究人员发现，人脸隔着屏幕无法跟真实世界一样激发人们的大脑。
Zoom降低参与感
该研究发表在《成像神经科学》（Imaging Neuroscience）杂志上，研究详细记录了两人面对面跟在Zoom上交谈期间的神经反应信号，Zoom是数百万白领日常使用的视频会议平台。
面对面互动时，大脑的活动明显提升，包括凝视时间延长和瞳孔直径增大，表明两人参与提高。但相比之下，视频通话时，大脑的活动显著减少。
“比起面对面，Zoom似乎是很低效的社会沟通系统。”该研究主要作者，也是比较医学和神经科学教授乔伊·赫希表示。
“总体而言，面对面互动时的气氛以及自然社交的感觉在使用Zoom时不那么明显甚至不存在。”
赫希总结道，面对面互动是人类重要的自然社交行为，远远超过在线体验——至少目前如此。
“至少在目前的技术下，网络上人脸特征无法像真实人脸一样‘直达’大脑中的社交神经回路。”她补充道。
之前也有研究发现Zoom会扼杀创造力。哥伦比亚大学（Columbia University）的研究人员发现，与视频通话相比，员工面对面头脑风暴时能够产生更多的想法和创意。
Zoom拒绝就研究结果发表评论。
难怪要强制返回办公室，都怪“Zoom疲劳”
尽管员工们表示在家同样可以高效工作，但越来越多的领导者勒令员工放弃远程办公，而且多数认为之所以要强制重返办公室，都是因为Zoom引发疲劳。
今年10月的早些时候，估值190亿美元的游戏巨头Roblox要求员工每周至少在美国加州实体办公室工作三天（对一些员工意味着要搬家），要么就得换份工作，原因正是如此。
该公司的首席执行官及创始人大卫·巴斯祖奇称，刚开始还“很高兴”员工迅速接受远程办公，但没有过多久，他就发现隔着屏幕办公会影响学习、创新和公司文化。
“对很多人来说，‘Zoom疲劳’确实存在。”他在给全体员工的备忘录里写道。“面对面三个小时的团队复盘远没有在线会议让人疲惫，头脑风暴会议更流畅也更能激发创意。”
甚至Zoom公司也存在Zoom疲劳。该公司要求员工每周至少两天去公司办公，因为线下见面提供了“跟团队互动”的机会。
“人与人面对面沟通仍然很重要。”Zoom负责英国和爱尔兰政府关系的主管德鲁·史密斯此前告诉《财富》杂志。（财富中文网）
译者：梁宇
审校：夏林
经理们的感觉没有错，Zoom隔空交流确实比不上面对面开会——最新的科学研究支持这一点。
一般来说，人们在交谈时，大脑的活跃程度会随着神经活动激增。根据当前的研究，人们的互动不管是真人面对面还是在Zoom上，实际过程应该一样。
然而耶鲁大学（Yale University）的研究人员发现，人脸隔着屏幕无法跟真实世界一样激发人们的大脑。
Zoom降低参与感
该研究发表在《成像神经科学》（Imaging Neuroscience）杂志上，研究详细记录了两人面对面跟在Zoom上交谈期间的神经反应信号，Zoom是数百万白领日常使用的视频会议平台。
面对面互动时，大脑的活动明显提升，包括凝视时间延长和瞳孔直径增大，表明两人参与提高。但相比之下，视频通话时，大脑的活动显著减少。
“比起面对面，Zoom似乎是很低效的社会沟通系统。”该研究主要作者，也是比较医学和神经科学教授乔伊·赫希表示。
“总体而言，面对面互动时的气氛以及自然社交的感觉在使用Zoom时不那么明显甚至不存在。”
赫希总结道，面对面互动是人类重要的自然社交行为，远远超过在线体验——至少目前如此。
“至少在目前的技术下，网络上人脸特征无法像真实人脸一样‘直达’大脑中的社交神经回路。”她补充道。
之前也有研究发现Zoom会扼杀创造力。哥伦比亚大学（Columbia University）的研究人员发现，与视频通话相比，员工面对面头脑风暴时能够产生更多的想法和创意。
Zoom拒绝就研究结果发表评论。
难怪要强制返回办公室，都怪“Zoom疲劳”
尽管员工们表示在家同样可以高效工作，但越来越多的领导者勒令员工放弃远程办公，而且多数认为之所以要强制重返办公室，都是因为Zoom引发疲劳。
今年10月的早些时候，估值190亿美元的游戏巨头Roblox要求员工每周至少在美国加州实体办公室工作三天（对一些员工意味着要搬家），要么就得换份工作，原因正是如此。
该公司的首席执行官及创始人大卫·巴斯祖奇称，刚开始还“很高兴”员工迅速接受远程办公，但没有过多久，他就发现隔着屏幕办公会影响学习、创新和公司文化。
“对很多人来说，‘Zoom疲劳’确实存在。”他在给全体员工的备忘录里写道。“面对面三个小时的团队复盘远没有在线会议让人疲惫，头脑风暴会议更流畅也更能激发创意。”
甚至Zoom公司也存在Zoom疲劳。该公司要求员工每周至少两天去公司办公，因为线下见面提供了“跟团队互动”的机会。
“人与人面对面沟通仍然很重要。”Zoom负责英国和爱尔兰政府关系的主管德鲁·史密斯此前告诉《财富》杂志。（财富中文网）
译者：梁宇
审校：夏林
Managers are right, back-to-back Zoom calls really are less useful than in-person meetings—and the latest scientific research backs this.
Usually, when people engage in a conversation their brains surge with neurological activity. Current research suggests that the same process should happen whether people are interacting in person or on Zoom.
But now, Yale University researchers have found that people’s faces are not able to light up people’s brains in the same way through a screen.
Engagement diminishes on Zoom
The study, published in the journal Imaging Neuroscience, meticulously recorded neural response signals of pairs speaking in person versus on Zoom, the popular video conferencing platform used by millions of white-collar workers daily.
Increased brain activity was observed during face-to-face interactions, including prolonged gaze time and greater pupil diameters, indicative of heightened engagement in both participants. However, brain activity was significantly reduced in comparison, when people were speaking on a video call.
“Zoom appears to be an impoverished social communication system relative to in-person conditions,” Joy Hirsch, a professor of comparative medicine and neuroscience, and lead author of the study said.
“Overall, the dynamic and natural social interactions that occur spontaneously during in-person interactions appear to be less apparent or absent during Zoom encounters.”
Live, face-to-face interactions are important for humans’ natural social behaviors and trump the online experience, Hirsch concluded—that is, for now at least.
“Online representations of faces, at least with current technology, do not have the same ‘privileged access’ to social neural circuitry in the brain that is typical of the real thing,” she added.
Previous research has echoed that Zoom stifles creativity. Columbia University researchers found that when workers brainstorm face-to-face, they produce more ideas and ideas that are more creative, compared with when on a video call.
Zoom declined to comment on the findings.
No wonder Zoom fatigue has been blamed for RTO calls
Despite workers saying that they can work effectively from home, leaders have been increasingly forcing their workers to give up remote working—and they’ve largely been blaming their return-to-work mandates on Zoom fatigue.
Earlier October, Roblox, the $19 billion gaming giant demanded staff work at the company’s physical office in California at least three days a week (which means relocation for some) or find another job, for that very reason.
Although its CEO and founder David Baszucki said that he was initially “impressed” with how staff took to working from home, it wasn’t long before he said he was dissuaded by the absence of learning, innovation, and company culture through a screen.
“For many of us, ‘Zoom fatigue’ is real,” he wrote in a memo to all staff. “A three-hour Group Review in person is much less exhausting than over video and brainstorming sessions are more fluid and creative.”
Even Zoom has Zoom fatigue. The company has asked its workers to come into the office at least two days a week because it provides an opportunity for workers “to interact with their teams.”
“The power of in-person collaboration will always be there,” Drew Smith, Zoom’s director of government relations for the U.K. & Ireland, previously told Fortune.
