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Clubhouse危机四伏,这些巨头都开始抄作业了

Clubhouse危机四伏,这些巨头都开始抄作业了

Danielle Abril 2021年04月06日
音频社交应用CLUBHOUSE的爆发式增长引发了大型社交媒体竞争对手的争相效仿。

最近,Facebook、推特(Twitter)、领英(LinkedIn)、Spotify和Slack等巨头纷纷跟随Clubhouse的步伐,推出或公布了其自身的语音直播服务计划。这些效仿者的用户可以通过语音加入现场群聊,但不一定是以视频的形式。借助这个理念,Clubhouse自去年推出以来,全球的下载量已经达到1200万次。

尽管Clubhouse仅面向受邀者的服务存在受众面受限的问题,但科技行业却因为Clubhouse的增长而蜂拥进军语音业务。其中既有特斯拉(Tesla)的首席执行官埃隆·马斯克、微软(Microsoft)的联合创始人比尔·盖茨和Facebook的首席执行官马克·扎克伯格等知名用户,也不乏奥普拉·温弗瑞、汤姆·汉克斯和饶舌歌手德雷克这类非科技行业名人。

以下是Clubhouse潜在的竞争对手。

Twitter Spaces

推特在去年年底推出了其针对Clubhouse的测试版竞争服务Twitter Space。首先,仅有iOS服务用户能够使用这一服务,而且仅有一部分用户可以创建自己的房间,或“Spaces”。随后,该应用程序开始允许安卓用户收听。但到4月,推特有望通过为所有用户提供类似的访问权限,创造公平的环境。

然而,Spaces与Clubhouse之间是有区别的。在Spaces,发言人数不能超过11名,而且所有的Spcaces房间都是公共的。此外,单个Space房间对参与人数没有限制。

作为对比,Clubhouse可以让数十人同时讲话,也为用户提供了创建公共和私密房间的选项。Clubhouse用户单个房间的参与人员数量上限为8000人。

来自Facebook的克隆体

据称,Facebook的Clubhouse克隆体还处于早期开发阶段。当然,在本月早些时候,首席执行官马克·扎克伯格在对话中多次提到了Clubhouse。

就在扎克伯格2月做客该应用程序六天之后,Facebook便传出了将有所动作的新闻。《纽约时报》(The New York Times)称,在Facebook的高管要求员工开发类似于Clubhouse的应用程序之后,这个项目就开始了。

曾经照搬其他竞争对手功能的Facebook并未透露有关该应用程序的任何细节。然而,工程师亚历山大·帕鲁兹最近在推文中透露了Facebook工程师所打造的这个应用程序可能具有的一些特征。

这位工程师称,用户能够现场直播、创建私人房间,或者与朋友创建视频室——Facebook Messenger已经具备了这个功能。这个模型与Clubhouse有着类似的设计,不过,Facebook自那之后表示,泄露的图片可能并不能反映最终产品的面貌。

领英押注职场人士

领英认为,其针对Clubhouse的应用程序将有别于其他公司。该公司的应用程序并非专注于社交互联,而是押注其服务将引发专注于职业的对话。

公司声称,其正在打造的语音功能响应了那些希望获得更多沟通方式的用户。领英已经允许其用户发布文本贴文,播放现场视频和24小时后删除的短视频。

Spotify的Locker Room

Spotify于3月30日称,公司将收购Betty Labs,后者打造了专注于体育的社交语音应用程序Locker Room,但收购价格不详。公司计划给服务起一个新名称,并对其进行拓展,以提供其他类型的现场直播服务,例如音乐和文化节目,以及主持名人访谈节目。

Spotify因为其音乐流服务而闻名,该公司通过出资上亿美元进入了播客业务,以扩充其播客库。然而这家公司称,用户还想要直播内容,这也是推动其做出收购Betty Labs决策的原因。

Slack的虚拟走廊会议

Slack从去年开始测试语音服务,其功能可以模仿职场团队举办临时走廊会议。Slack的首席执行官斯图尔德·巴特菲尔德最近在谈论Clubhouse时称,公司模仿了Clubhouse的功能。

他在上周说:“我始终认为,‘好的艺术家复制,优秀的艺术家窃取。’因此,我们最终只是将Clubhouse融入Slack。”

新语音功能将成为Slack新增诸多功能的一部分,包括让雇员发布和收藏视频。

Discord也来凑热闹

游戏聊天应用程序Discord在3月31日引入了与Clubhouse类似的功能,能够让用户发起团组语音聊天。该服务名为Stage Channels,可以让用户组建语音专用房间,而其传统语音通常是视频形式。新功能旨在让用户创建采访、读者俱乐部或卡拉OK。与Clubhouse一样,Stage Channels能够让房间主持人控制说话的对象,以及添加、移出或删除发言人。

Telegram升级语音聊天

上月早些时候,短信息应用程序Telegram发布了升级后的语音聊天2.0版——Voice Chats 2.0,提供类似于Clubhouse的功能。借助这一升级,用户可以主持公共聊天,而且没有人数限制。参与者能够通过点击按键虚拟举手”,以告诉聊天主持人他们希望发言,这个功能与Clubhouse的类似。(财富中文网)

译者:冯丰

审校:夏林

最近,Facebook、推特(Twitter)、领英(LinkedIn)、Spotify和Slack等巨头纷纷跟随Clubhouse的步伐,推出或公布了其自身的语音直播服务计划。这些效仿者的用户可以通过语音加入现场群聊,但不一定是以视频的形式。借助这个理念,Clubhouse自去年推出以来,全球的下载量已经达到1200万次。

尽管Clubhouse仅面向受邀者的服务存在受众面受限的问题,但科技行业却因为Clubhouse的增长而蜂拥进军语音业务。其中既有特斯拉(Tesla)的首席执行官埃隆·马斯克、微软(Microsoft)的联合创始人比尔·盖茨和Facebook的首席执行官马克·扎克伯格等知名用户,也不乏奥普拉·温弗瑞、汤姆·汉克斯和饶舌歌手德雷克这类非科技行业名人。

以下是Clubhouse潜在的竞争对手。

Twitter Spaces

推特在去年年底推出了其针对Clubhouse的测试版竞争服务Twitter Space。首先,仅有iOS服务用户能够使用这一服务,而且仅有一部分用户可以创建自己的房间,或“Spaces”。随后,该应用程序开始允许安卓用户收听。但到4月,推特有望通过为所有用户提供类似的访问权限,创造公平的环境。

然而,Spaces与Clubhouse之间是有区别的。在Spaces,发言人数不能超过11名,而且所有的Spcaces房间都是公共的。此外,单个Space房间对参与人数没有限制。

作为对比,Clubhouse可以让数十人同时讲话,也为用户提供了创建公共和私密房间的选项。Clubhouse用户单个房间的参与人员数量上限为8000人。

来自Facebook的克隆体

据称,Facebook的Clubhouse克隆体还处于早期开发阶段。当然,在本月早些时候,首席执行官马克·扎克伯格在对话中多次提到了Clubhouse。

就在扎克伯格2月做客该应用程序六天之后,Facebook便传出了将有所动作的新闻。《纽约时报》(The New York Times)称,在Facebook的高管要求员工开发类似于Clubhouse的应用程序之后,这个项目就开始了。

曾经照搬其他竞争对手功能的Facebook并未透露有关该应用程序的任何细节。然而,工程师亚历山大·帕鲁兹最近在推文中透露了Facebook工程师所打造的这个应用程序可能具有的一些特征。

这位工程师称,用户能够现场直播、创建私人房间,或者与朋友创建视频室——Facebook Messenger已经具备了这个功能。这个模型与Clubhouse有着类似的设计,不过,Facebook自那之后表示,泄露的图片可能并不能反映最终产品的面貌。

领英押注职场人士

领英认为,其针对Clubhouse的应用程序将有别于其他公司。该公司的应用程序并非专注于社交互联,而是押注其服务将引发专注于职业的对话。

公司声称,其正在打造的语音功能响应了那些希望获得更多沟通方式的用户。领英已经允许其用户发布文本贴文,播放现场视频和24小时后删除的短视频。

Spotify的Locker Room

Spotify于3月30日称,公司将收购Betty Labs,后者打造了专注于体育的社交语音应用程序Locker Room,但收购价格不详。公司计划给服务起一个新名称,并对其进行拓展,以提供其他类型的现场直播服务,例如音乐和文化节目,以及主持名人访谈节目。

Spotify因为其音乐流服务而闻名,该公司通过出资上亿美元进入了播客业务,以扩充其播客库。然而这家公司称,用户还想要直播内容,这也是推动其做出收购Betty Labs决策的原因。

Slack的虚拟走廊会议

Slack从去年开始测试语音服务,其功能可以模仿职场团队举办临时走廊会议。Slack的首席执行官斯图尔德·巴特菲尔德最近在谈论Clubhouse时称,公司模仿了Clubhouse的功能。

他在上周说:“我始终认为,‘好的艺术家复制,优秀的艺术家窃取。’因此,我们最终只是将Clubhouse融入Slack。”

新语音功能将成为Slack新增诸多功能的一部分,包括让雇员发布和收藏视频。

Discord也来凑热闹

游戏聊天应用程序Discord在3月31日引入了与Clubhouse类似的功能,能够让用户发起团组语音聊天。该服务名为Stage Channels,可以让用户组建语音专用房间,而其传统语音通常是视频形式。新功能旨在让用户创建采访、读者俱乐部或卡拉OK。与Clubhouse一样,Stage Channels能够让房间主持人控制说话的对象,以及添加、移出或删除发言人。

Telegram升级语音聊天

上月早些时候,短信息应用程序Telegram发布了升级后的语音聊天2.0版——Voice Chats 2.0,提供类似于Clubhouse的功能。借助这一升级,用户可以主持公共聊天,而且没有人数限制。参与者能够通过点击按键虚拟举手”,以告诉聊天主持人他们希望发言,这个功能与Clubhouse的类似。(财富中文网)

译者:冯丰

审校:夏林

Facebook, Twitter, LinkedIn, Spotify, and Slack have all recently followed in Clubhouse’s footsteps by debuting or revealing plans for their own live audio services. Users of the clones would be able to join live group conversations by voice, but not necessarily video—an idea that has prompted 12 million downloads of Clubhouse's app since it debuted last year.

The tech industry's stampede into audio comes amid Clubhouse's growth, despite the limited availability of its invitation-only service. Well-known users include Tesla CEO Elon Musk, Microsoft co-founder Bill Gates, and Facebook CEO Mark Zuckerberg along with non-techies including Oprah Winfrey, Tom Hanks, and the rapper Drake.

Here are Clubhouse's would-be challengers.

Twitter Spaces

Twitter debuted its Clubhouse-rival, Twitter Spaces, late last year as a test. At first, only iOS device users could use the service, and only a limited number of those could host their own rooms, or “Spaces.” Later, Android users were allowed to listen. But in April, Twitter is expected to even the playing field by giving all users similar access.

Twitter Spaces

Still, there are differences between Spaces and Clubhouse. On Spaces, the number of speakers is limited to 11, and all Spaces are public. Also, the number of people allowed into a Space is unlimited.

In contrast, Clubhouse lets dozens of speakers talk at the same time and gives users a choice between hosting public and private rooms. The number of Clubhouse users in a single room is capped at 8,000.

Facebook's clone

Facebook is reportedly in the early stages of developing its own Clubhouse rival. CEO Mark Zuckerberg hinted as much during a conversation earlier this month on Clubhouse, of course.

The news about Facebook’s work broke just six days after Zuckerberg first appeared on the app in February. The project began after Facebook executives told employees to develop something similar to Clubhouse, according to The New York Times.

Facebook, which has cloned features from other rivals, hasn't released any details about the app. But engineer Alessandro Paluzzi recently tweeted leaked mockups created by Facebook engineers of what the app may look like.

They showed that users would be able to broadcast live, start private rooms, or create a video room with friends—a feature that’s already available on Facebook Messenger. The mockups also show a similar design to Clubhouse's, although Facebook has since said the leaked images may not reflect its finished product.

LinkedIn's professionals speak

LinkedIn believes its Clubhouse rival will be different from those developed by others. Instead of being an app focused on social connection, LinkedIn is betting that its service will host professional-focused conversations.

The company said its audio feature, which is still being built, is a response to users who want more ways to communicate. LinkedIn already gives users the ability to publish posts in text, broadcast live video, and brief videos that disappear after 24 hours.

Spotify's new Locker Room

Spotify said on March 30 that it’s buying Betty Labs, the creator of sports-focused social audio app Locker Room, for an undisclosed amount. It plans to give the service a new name and expand it to offer live broadcasts in other categories like music and cultural programming, as well as hosting discussions with celebrities.

Known for its music streaming service, Spotify has already pushed into podcasting by spending hundreds of millions of dollars to grow its podcast library. But users also want live content, the company said, which drove its decision to buy Betty Labs.

Slack’s virtual hallway meetings

Slack started experimenting with audio last year with a feature that mimicked how workplace teams hold impromptu hallway conversations. Recently on Clubhouse, Slack CEO Stewart Butterfield said that the company was taking a page from Clubhouse’s book.

“I've always believed the ‘good artists copy, great artists steal’ thing,” he said last week. “So we're just building Clubhouse into Slack, essentially.”

The new audio feature would be part of a series of additions to Slack, including letting employees post and archive video.

Discord gets in the game

Gaming chat app Discord introduced Clubhouse-like features on Wednesday that let users host group audio conversations. The service, called Stage Channels, lets users host audio-only rooms versus its typical conversations that are combined with video. The new feature is intended for users to host interviews, reading clubs, or karaoke. Like Clubhouse, Stage Channels lets room moderators control who’s speaking as well as add, remove, or delete speakers.

Telegram updates Voice Chats

Earlier this month, messaging app Telegram updated its existing live talk service, Voice Chats 2.0, with Clubhouse-like features. With the update, users can host public chats for an unlimited number of people. Participants can tap a button to virtually “raise their hand” to alert chat administrators that they’d like to speak—a feature similar to that on Clubhouse.

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