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抛弃极简主义,苹果在新加坡建起了一座水上商店

抛弃极简主义,苹果在新加坡建起了一座水上商店

钱科雷(Clay Chandler) 2020年09月11日
苹果公司将该店定义为苹果有史以来“最有潜力的零售项目”。

数月来,新加坡滨海湾金沙酒店旁一个精致的而神秘的球形漂浮式建筑引发了当地居民的无限遐想。有人猜它是一所博物馆,有人猜它是一座创意剧院,还有人打趣说这是好莱坞大反派的根基地,或是从另一个银河系坠落的死星。

直到两周前,被撤去重重重叠的脚手架与帆布网后的球形建筑才显现出了“真面目”——和一些居民的猜测相同,这个神秘球体是由位于伦敦的建筑公司Foster + Partners为苹果专门设计的全新直营店。早前,该公司还设计了苹果在加利福尼亚州库珀蒂诺的新总部,均是风格别致。

该店是苹果自2001年入局全球市场以来开设的第512家直营店,同时也是新加坡当地的第三家由苹果总部直营的Apple store。门店的正式开业时间定于9月10日,但苹果早已提前若干天在官网上放出消息,并将该店定义为苹果有史以来“最有潜力的零售项目”。

滨海湾里的苹果商店。图片来源:Apple

苹果这次的设计在很多方面都相当特别。首先,它是第一家直接坐落在水上的苹果店,整个球体通过一个木制舷梯与岸边相连,地下还设有一条隧道,可以直接通往附近的购物中心。其次,如果远远看去,这个码头上的小球正如同一颗新鲜的苹果。

据苹果官方的说法,这个球体一共用了114块玻璃,是一个“史无前例的全玻璃式自我支撑型穹顶结构”,其内部的垂直支撑柱只有10个。为了防止白天的眩光,每块玻璃内村特意采用了定制的挡板结构。苹果表示,该建筑的灵感最初来自于罗马的万神殿。

图片来源:Apple

从苹果提供的图片中可以看到,商店内部的采光良好,阳光直接从顶部倾斜而下,场地外围还种了一圈绿植为顾客遮阴,以便其更好地体验木桌上的苹果产品。此外,苹果店内设有一面巨大的“视频墙”作为背景,视频中出现的人物多为当地的设计师、音乐家及创意艺术家。商店底层还有一个“水下”会议室,以供开发人员及企业家的培训所需。

到了夜晚,整个玻璃穹顶便会流光溢彩起来。和苹果惯用的极简主义不同,这次的效果图炫酷十足。紫色、绿色、金色的光在圆球的下半部分交相叠印,上半部分则采用红色的霓虹灯光,将苹果标志性的标识投射在了建筑外部。炫目的灯光配上影影绰绰的海湾倒影,别有一番风格。

据9toMac报道,圆球的夜光借鉴了新加坡中秋节的传统设计,一时之间,这家新加坡的苹果直营店也在Instagram上成了网红。

图片来源:Suhaimi Abdullah/Getty Images

但也不是每个人都喜欢这个建筑。有外国网友直接在外媒Dezeen.com报道下吐槽:“这真是太可怕了”“Foster + Partners的设计总监和苹果的品牌维护团队到底是怎么让这个庞然大物过审的?”

且不论最终效果如何,这家苹果直营店对Foster + Partners而言都是一个提升影响力的诡计。事实上,Foster + Partners自2016年以来就开始负责设计苹果所有的独立门店了,在香港,其项目更是遍地开花,汇丰香港总部、香港机场、西九龙文娱艺术区都囊括其间。然而,纵观新加坡的过去十年,最著名的景点依然被波士顿建筑师摩西•萨夫迪设计的滨海湾金沙商圈所独占。

还记得电影《摘金奇缘》(Crazy Rich Asians)里那些在取景于滨沙湾的纸醉金迷场景么?影片中曾经出现过三座拱形的摩天大楼,顶部悬挑着一个像巨大的冲浪板一样的空中花园。就在三座大楼的底部,萨夫迪专门设计了两个菱角分明的水晶亭,北边是路易威登的旗舰店,南边是一家奢华夜总会。现如今,北边的水晶亭仍然保持原样,但南边的夜总会已经被苹果取而代之。如果游客拿出相机,就会发现苹果的这个圆球就像是一颗扎眼的炸弹,赖在整个滨海湾的大背景之中。(财富中文网)

编译:陈怡轩

数月来,新加坡滨海湾金沙酒店旁一个精致的而神秘的球形漂浮式建筑引发了当地居民的无限遐想。有人猜它是一所博物馆,有人猜它是一座创意剧院,还有人打趣说这是好莱坞大反派的根基地,或是从另一个银河系坠落的死星。

直到两周前,被撤去重重重叠的脚手架与帆布网后的球形建筑才显现出了“真面目”——和一些居民的猜测相同,这个神秘球体是由位于伦敦的建筑公司Foster + Partners为苹果专门设计的全新直营店。早前,该公司还设计了苹果在加利福尼亚州库珀蒂诺的新总部,均是风格别致。

该店是苹果自2001年入局全球市场以来开设的第512家直营店,同时也是新加坡当地的第三家由苹果总部直营的Apple store。门店的正式开业时间定于9月10日,但苹果早已提前若干天在官网上放出消息,并将该店定义为苹果有史以来“最有潜力的零售项目”。

苹果这次的设计在很多方面都相当特别。首先,它是第一家直接坐落在水上的苹果店,整个球体通过一个木制舷梯与岸边相连,地下还设有一条隧道,可以直接通往附近的购物中心。其次,如果远远看去,这个码头上的小球正如同一颗新鲜的苹果。

据苹果官方的说法,这个球体一共用了114块玻璃,是一个“史无前例的全玻璃式自我支撑型穹顶结构”,其内部的垂直支撑柱只有10个。为了防止白天的眩光,每块玻璃内村特意采用了定制的挡板结构。苹果表示,该建筑的灵感最初来自于罗马的万神殿。

从苹果提供的图片中可以看到,商店内部的采光良好,阳光直接从顶部倾斜而下,场地外围还种了一圈绿植为顾客遮阴,以便其更好地体验木桌上的苹果产品。此外,苹果店内设有一面巨大的“视频墙”作为背景,视频中出现的人物多为当地的设计师、音乐家及创意艺术家。商店底层还有一个“水下”会议室,以供开发人员及企业家的培训所需。

到了夜晚,整个玻璃穹顶便会流光溢彩起来。和苹果惯用的极简主义不同,这次的效果图炫酷十足。紫色、绿色、金色的光在圆球的下半部分交相叠印,上半部分则采用红色的霓虹灯光,将苹果标志性的标识投射在了建筑外部。炫目的灯光配上影影绰绰的海湾倒影,别有一番风格。

据9toMac报道,圆球的夜光借鉴了新加坡中秋节的传统设计,一时之间,这家新加坡的苹果直营店也在Instagram上成了网红。

但也不是每个人都喜欢这个建筑。有外国网友直接在外媒Dezeen.com报道下吐槽:“这真是太可怕了”“Foster + Partners的设计总监和苹果的品牌维护团队到底是怎么让这个庞然大物过审的?”

且不论最终效果如何,这家苹果直营店对Foster + Partners而言都是一个提升影响力的诡计。事实上,Foster + Partners自2016年以来就开始负责设计苹果所有的独立门店了,在香港,其项目更是遍地开花,汇丰香港总部、香港机场、西九龙文娱艺术区都囊括其间。然而,纵观新加坡的过去十年,最著名的景点依然被波士顿建筑师摩西•萨夫迪设计的滨海湾金沙商圈所独占。

还记得电影《摘金奇缘》(Crazy Rich Asians)里那些在取景于滨沙湾的纸醉金迷场景么?影片中曾经出现过三座拱形的摩天大楼,顶部悬挑着一个像巨大的冲浪板一样的空中花园。就在三座大楼的底部,萨夫迪专门设计了两个菱角分明的水晶亭,北边是路易威登的旗舰店,南边是一家奢华夜总会。现如今,北边的水晶亭仍然保持原样,但南边的夜总会已经被苹果取而代之。如果游客拿出相机,就会发现苹果的这个圆球就像是一颗扎眼的炸弹,赖在整个滨海湾的大背景之中。(财富中文网)

编译:陈怡轩

Singaporeans have speculated for months about the origins of the mysterious orb floating on the waterfront next to the city's iconic Marina Bay Sands Hotel. Was it a museum? A new-fangled theater? Some said the structure resembled the lair of a Hollywood supervillain—or a Death Star from another galaxy.

Construction crews finally pulled away scaffolding and canvases two weeks ago, confirming what many residents of the city-state already had guessed. The orb is an Apple Store, designed by Foster + Partners, the London-based architecture firm that designed Apple's otherworldly new headquarters in Cupertino, California.

The new store—number 512 for Apple globally since its first in 2001 and the third in Singapore—opens on September 10. But Apple offered a sneak peek on its website yesterday, billing the orb as the company's "most ambitious retail project" yet.

The structure is remarkable in many ways. It's the first Apple store to sit directly on water. Though connected to the waterfront by a wooden gangway and to a nearby shopping mall by an underground tunnel, the sphere appears to bob in the marina like, well, an apple.

Apple describes the orb as "a first-of-its-kind, all-glass dome structure that is fully self-supported, comprised of 114 pieces of glass with only 10 narrow vertical mullions for structural connection." The glass is lined with custom baffles contoured to block daytime glare. The company says the dome was inspired by the Pantheon in Rome.

Images of the interior show sunlight pouring through an oculus at its apex. A ring of trees shades customers as they peer into Apple products displayed on the company's trademark maple tables. The store includes an enormous "video wall," which Apple says will serve as the backdrop for Today at Apple sessions featuring local artists, musicians, and creators. There's also an underwater "Boardroom" on the lower level for training sessions with developers and entrepreneurs.

And at night the glass dome glows. Early images of the exterior suggest the structure is a departure from Apple's signature minimalism. In many photos, the orb's lower half is suffused in purple, green, and gold light, while one side projects a neon red image of the Apple logo that casts a shimmering reflection across the bay.

9to5Mac reports that the sphere's nighttime glow is meant to evoke the design of traditional lanterns carried during Singapore's mid-autumn festival." It is certainly lighting up Instagram.

Not everyone is a fan. "Beyond hideous," groused one reader under this report in Dezeen.com. "How did this monstrosity ever get past the veto pen of the design directors at F&P or the team at Apple who get tasked with maintaining order and brand standards?" fumed another.

In fact, the store is a coup for Foster + Partners, the firm Apple has retained to design all its freestanding stores since 2016. Hong Kong, where I live, is choc-a-bloc with F+P projects, including HSBC's Hong Kong headquarters, the Hong Kong airport, and the ambitious new West Kowloon Cultural District. But for the past decade, the most distinctive feature of Singapore's downtown skyline has been the Marina Bay Sands complex designed by Boston-based Moshe Safdie.

You may recall MBS from the money shots in Crazy Rich Asians, with its three curved skyscrapers topped by a cantilevered skypark resembling a giant surfboard. At the base of those towers, Sadfie designed two angular 'crystal pavilions.' The northern pavilion remains, and is occupied by Louis Vuitton. But the southern pavilion, which used to house a flashy nightclub, is the site of Apple's new store. Now, like a cheeky photo bomber, Apple's orb bobs in the marina and uses Safdie's towers as dramatic backdrop.

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