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Facebook发布视频聊天功能,Zoom股价应声下跌10%

Facebook发布视频聊天功能,Zoom股价应声下跌10%

Daniell Abril 2020年04月27日
Facebook将发布一款对标Zoom的产品Messenger Rooms,最多可支持50人视频聊天。

受到新冠疫情的影响,对视频聊天的需求增加,因此Facebook将在Messenger服务中推出一项与Zoom类似的新功能。

该功能名为Messenger Rooms,最多支持50人通过一个链接同时进行视频聊天。虽然视频聊天在Messenger中进行,但参与者进入聊天室不需要注册成任何Facebook服务的用户。视频聊天可以设定在特定时间,用户也可以自发创建聊天室。如果聊天室没有设置私人权限,Facebook会在屏幕顶部,向聊天室主持人积极互动的好友显示该聊天室。好友无需邀请即可直接加入聊天。

Facebook已经开始推广Messenger Rooms。Facebook 的CEO马克·扎克伯格预计,虽然面临谷歌和Zoom的激烈竞争,但Messenger Rooms将成为一款市场领先的视频会议产品。

在Facebook推出视频会议产品的消息传出后,Zoom股价应声下跌10%,跌至每股159.87美元。

扎克伯格表示:“我们已经推出了视频通话和视频直播服务,这些服务甚至已经成为了业内的佼佼者。我想我们很快也会推出一款面向社交应用的领先视频聊天室产品。”

扎克伯格在公布该产品时,尽量让用户相信,这项新功能不存在“其他”服务出现的安全问题。Zoom在疫情期间迎来了爆炸式增长,却因为安全漏洞而受到抨击。人们利用这些安全漏洞可以随意进入聊天室,发布各种仇恨言论或者裸露或暴力图片。Zoom一直在努力解决漏洞,并在最近发布了对该应用程序的更新。

扎克伯格称:“这段时间,我们看到有人试图滥用视频会议和视频展示工具,我们一直在尽量从中总结经验教训。”

Facebook通过Facebook Live发布了最新视频产品,而没有按原计划选择在其年度F8大会上发布。与此同时,Facebook正在努力转变为更注重隐私的社交网络,力推群组和私人通信功能。这些功能在疫情期间显得尤其重要。

除了Messenger Rooms以外,扎克伯格还宣布公司将整合直播产品Facebook Live与Facebook Events。通过此次整合,用户可以创建直播作为其活动的一部分,因为越来越多人选择举办虚拟活动。扎克伯格称,他希望Facebook“最终”能够让活动主办方对直播收费,使人们可以通过课程和表演等方式获得收入。

他说:“我们希望为创作者和依赖面对面服务的小企业提供帮助和支持。”

与此同时,Facebook将WhatsApp上的视频聊天人数从4人增加到8人,并为Messenger通话和聊天推出了数字背景。扎克伯格称,Facebook推出人工智能驱动的新型工具和360度虚拟背景,将提高行业的门槛。用户在环境中移动时,虚拟背景也会随之移动,并保持视角。

扎克伯格称:“就像你真得身处一栋房子或丛林等环境中一样。”

他表示,除了创建新功能以满足日益增长的视频需求之外,Facebook在2018年发布的家庭视频通话产品Portal的销售额也在大幅增长。他说,Portal的销售额增长了十倍,此外公司“正在努力开发出更多类似的产品。”

扎克伯格说:“我们的整体策略是保证为用户提供必要的工具,让人们在无法面对面的时候,依旧能够感觉到自己与关心的人在一起。”(财富中文网)

译者:Biz

受到新冠疫情的影响,对视频聊天的需求增加,因此Facebook将在Messenger服务中推出一项与Zoom类似的新功能。

该功能名为Messenger Rooms,最多支持50人通过一个链接同时进行视频聊天。虽然视频聊天在Messenger中进行,但参与者进入聊天室不需要注册成任何Facebook服务的用户。视频聊天可以设定在特定时间,用户也可以自发创建聊天室。如果聊天室没有设置私人权限,Facebook会在屏幕顶部,向聊天室主持人积极互动的好友显示该聊天室。好友无需邀请即可直接加入聊天。

Facebook已经开始推广Messenger Rooms。Facebook 的CEO马克·扎克伯格预计,虽然面临谷歌和Zoom的激烈竞争,但Messenger Rooms将成为一款市场领先的视频会议产品。

在Facebook推出视频会议产品的消息传出后,Zoom股价应声下跌10%,跌至每股159.87美元。

扎克伯格表示:“我们已经推出了视频通话和视频直播服务,这些服务甚至已经成为了业内的佼佼者。我想我们很快也会推出一款面向社交应用的领先视频聊天室产品。”

扎克伯格在公布该产品时,尽量让用户相信,这项新功能不存在“其他”服务出现的安全问题。Zoom在疫情期间迎来了爆炸式增长,却因为安全漏洞而受到抨击。人们利用这些安全漏洞可以随意进入聊天室,发布各种仇恨言论或者裸露或暴力图片。Zoom一直在努力解决漏洞,并在最近发布了对该应用程序的更新。

扎克伯格称:“这段时间,我们看到有人试图滥用视频会议和视频展示工具,我们一直在尽量从中总结经验教训。”

Facebook通过Facebook Live发布了最新视频产品,而没有按原计划选择在其年度F8大会上发布。与此同时,Facebook正在努力转变为更注重隐私的社交网络,力推群组和私人通信功能。这些功能在疫情期间显得尤其重要。

除了Messenger Rooms以外,扎克伯格还宣布公司将整合直播产品Facebook Live与Facebook Events。通过此次整合,用户可以创建直播作为其活动的一部分,因为越来越多人选择举办虚拟活动。扎克伯格称,他希望Facebook“最终”能够让活动主办方对直播收费,使人们可以通过课程和表演等方式获得收入。

他说:“我们希望为创作者和依赖面对面服务的小企业提供帮助和支持。”

与此同时,Facebook将WhatsApp上的视频聊天人数从4人增加到8人,并为Messenger通话和聊天推出了数字背景。扎克伯格称,Facebook推出人工智能驱动的新型工具和360度虚拟背景,将提高行业的门槛。用户在环境中移动时,虚拟背景也会随之移动,并保持视角。

扎克伯格称:“就像你真得身处一栋房子或丛林等环境中一样。”

他表示,除了创建新功能以满足日益增长的视频需求之外,Facebook在2018年发布的家庭视频通话产品Portal的销售额也在大幅增长。他说,Portal的销售额增长了十倍,此外公司“正在努力开发出更多类似的产品。”

扎克伯格说:“我们的整体策略是保证为用户提供必要的工具,让人们在无法面对面的时候,依旧能够感觉到自己与关心的人在一起。”(财富中文网)

译者:Biz

Facebook is rolling out a new feature as part of its Messenger service that looks a lot like Zoom as more people video chat during the coronavirus pandemic.

The feature, called Messenger Rooms, will allow up to 50 people to participate in a video chat through a link. While Messenger will host the chat, participants do not need to be a user of any of Facebook’s services to access the room. Rooms can be scheduled for a specific time but can also be spontaneously created. Facebook will show rooms that aren’t set as private to friends that the host actively interacts with by listing it at the top of the screen. That allows friends to pop into a room, even without an invitation.

Facebook has already started to roll out Messenger Rooms. CEO Mark Zuckerberg expects it to be a leading videoconferencing product even though it faces stiff competition from Google and Zoom. Zoom's stock dropped 10%, trading at $159.87 per share, after the Facebook announcement.

"We already have leading, if not the leading, video calling and live video services," Zuckerberg said. “I think we’re soon going to have the leading video rooms product for social use cases as well.”

During the announcement, Zuckerberg tried to reassure users that the new feature won’t have the same security issues as “other” services. Zoom, which has experienced explosive growth during the pandemic, has come under fire for security flaws that allow random people to hijack rooms and fill them with hate speech or nude or violent images. Zoom has tried to fix the issues with its latest updates.

“We’ve been very careful to try to learn the lessons of how we’ve seen other people trying to misuse other videoconference and video presence tools during this period,” he said.

Facebook’s latest video product releases were announced over Facebook Live in lieu of original plans to debut them at the company’s annual F8 conference. The tools also come as Facebook is working to make itself a more privacy-focused network with an emphasis on groups and private messaging—all of which have become even more important during the outbreak.

In addition to Messenger Rooms, Zuckerberg announced the company is integrating Facebook Live, a feature that allows users to live-stream, with Facebook Events. This lets users create live streams as part of their events, as more people opt to host virtual events. Zuckerberg said he expects Facebook to “eventually” allow event hosts to charge for live streams so people can make money off things like classes and performances.

“We hope this will help support creators and small businesses that rely on in-person services,” he said.

Facebook is also doubling the number of people who can video chat together on WhatsApp from four to eight and is introducing digital backgrounds for Messenger calls and chats. Zuckerberg suggested that Facebook is raising the bar with new A.I.-powered tools and effects by debuting a 360-degree virtual background that will move and maintain perspective as a user moves around his or her environment.

“It’ll really feel like you’re in a house or jungle or whatever you’re in,” he said.

Zuckerberg said in addition to creating new features to meet the rising demand for video, Facebook is also seeing an uptick in sales of Portal, an in-home video product the company launched in 2018. Sales of the product have grown 10-fold, and the company is “working as hard as we can to make more of them,” he said.

"Overall, we're very focused on making sure we can deliver for you the tools that you need to make you feel present with the people you care about even during this period where we can't be together in person," Zuckerberg said.

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