财富箴言：今日发声——布雷登•金
财富中文网
2015年03月24日
声誉良好的公司可以从“光环效应”中受益，不过一旦违法行为被证实，声誉好的公司受到的打击将超过声誉不那么好的公司。
Companies with positive reputations benefit from a “halo effect”. However, when a company is proven guilty of a transgression, companies with good reputations are punished more severely than companies with weaker reputations when the evidence of their wrong doing is stacked against them.
——布雷登•金（Brayden King, 美国西北大学凯洛格管理学院副教授）
