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专栏 - 苹果2_0

苹果流出零部件卖家的隐秘买卖

Philip Elmer-DeWitt 2013年09月04日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
桑尼•迪克森是今年夏天苹果流出零部件行当的王者。他抢在苹果的官方发布会之前,靠中国的线人的帮助,率先披露了所谓的苹果四款未发布产品的零部件:iPhone 5C、iPhone 5S、iPad Mini 2以及iPad 5。靠流出苹果零部件的买卖,他一个月赚的钱就足够买一只路易威登的包。

    迪克森是今年夏天苹果的爆料大王。

    苹果(Apple)预计将在一周内举行一场关于iPhone的特别活动,但眼下,新款iPhone零部件的图片和视频已经传遍整个互联网。周二上午在YouTube上搜索iPhone 5C,这个网站返回的结果超过84,000条。

    不过,如果打听一下有关购销未完成的苹果零部件(苹果公司在这方面仍然严格保密),今年夏天最频繁出现的名字非桑尼•迪克森莫属。

    原来,迪克森是来自澳大利亚的一名小伙子,他居住在墨尔本郊区。我们通过Skype联系到了他。

    迪克森是一个小心谨慎的人。

    他对自己的年龄很谨慎。他说:“大到能够喝酒。”(墨尔本的法定饮酒年龄是18岁)。

    他对自己的消息来源也很谨慎。“他们在中国为苹果工作。”他只肯透露这么多。他通过在新浪微博上跟人聊天——利用谷歌翻译——来获取信息,其他信息则来自发送到他邮箱Sonny@SonnyDickson.com的消息。

    迪克森一点儿也不喜欢谈钱,他生怕得罪了苹果零部件买卖圈子里的同行,这个圈子极其秘密又略显偏执。

    “钱从来就不是什么好东西,”他说。“它给我招来了很多怨恨。”

    但他禁不住补充说:“我今天就可以去路易威登(Louis Vuitton)店里,用这个月赚的钱买一个包回来。”

    迪克森的收入有三项来源:

    • 在他新开辟的YouTube频道中发布附带广告的视频,其中一些获得了病毒式的传播。

    • 在他的个人网站sonnydickson.com上面销售广告位,这个网站上个月的页面访问量达到了1,364,675次。

    • 维修iPhone和iPod,这部分收入占到了他总收入的一半左右。

    当问及他成功售出的零部件的一般价格,迪克森提到一台iPhone 5C的塑料盖板卖到了250美元。美国一家网站的站长——他曾经发布过iPhone 5C的视频——表示,流出的零部件在本土范围内的售价在300-500美元之间。

    跟很多同龄的年轻人一样,迪克森在2007年第一代iPhone发布时就对苹果产生了浓厚的兴趣。身为一名iOS开发者,他刚开始通过提取隐藏在苹果测试版软件代码中的信息,为自己赢得了小小的名声。迪克森在零部件买卖圈子里的成名战是在去年完成的,当时他拿到了后来iPhone 5所使用的逻辑板。

    With an Apple (AAPL) iPhone special event expected in a week, photos and videos of new iPhone parts are popping up all over the Web. A YouTube search Tuesday morning for the term iPhone 5C returned more than 84,000 hits.

    But ask around about the business of buying and selling unfinished Apple parts -- upon which the company keeps a famously tight lid -- and the name that comes up more than any other this summer is Sonny Dickson.

    Dickson turns out to be an Australian teenager living in the environs of Melbourne. We reached him by Skype.

    He's a cagy guy.

    He's cagy about his age. "Old enough to drink," he says. (The legal drinking age in Melbourne is 18.)

    He's cagy about his sources. "They work for Apple in China," is all he'll say. Most he cultivated by chatting -- via Google Translate -- on Weibo.com. Others came from tips sent over the transom to Sonny@SonnyDickson.com.

    And he doesn't like to talk about money at all for fear of pissing off his peers in the ultra secret and slightly paranoid Apple parts trade.

    "Money is never good," he says, "It got me a lot of hate."

    But he can't resist adding: "I could go over to Louis Vuitton today and buy one of their bags with the money I made this month."

    Dickson has three sources of income.

    • Posting ad-supported YouTube videos on his new sonnydickson channel, some of which have gone viral.

    • Selling ads on his sonnydickson.com website. Last month he drew 1,364,675 page views.

    • Fixing iPhones and iPods, a repair business that generates about half his income.

    Pressed for a typical price of one of the parts he's managed to snag, Dickson quotes $250 for the plastic back of an iPhone 5C. According to the owner of a U.S.-based site who has posted iPhone 5C videos, leaked parts stateside go for anywhere from $300 to $500.

    Like many young men his age, Dickson got interested in Apple with the release of the original iPhone in 2007. Starting out as an iOS developer, he made a small name for himself extracting information hidden in the code of Apple's beta software. His first notable score in the parts trade came last year when he got his hands on what turned out to be the logic board of the unreleased iPhone 5..

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