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专栏 - 从华尔街到硅谷

《学徒》主持人进军众筹融资领域

Dan Primack 2013年05月09日

Dan Primack专注于报道交易和交易撮合者,从美国金融业到风险投资业均有涉及。此前,Dan是汤森路透(Thomson Reuters)的自由编辑,推出了peHUB.com和peHUB Wire邮件服务。作为一名新闻工作者,Dan还曾在美国马萨诸塞州罗克斯伯里经营一份社区报纸。目前他居住在波士顿附近。
一度大热的真人秀《学徒》的主持人唐纳德最近正式挺进了方兴未艾的众筹领域,参与投资了一个新上线的众筹网站。更重要的是,他每周还会挑选出几个对他胃口的项目,亲自提供资金。

    唐纳德•特朗普(真人秀《学徒》节目主持人、投资人——译注)正在向拟于今天推出的一个新的众筹融资平台敲上他的认可图章(不是他自己的名字印章)。此外,他也是这家网站的一位投资者,而且每周将亲自向一个或几个符合他胃口的融资项目提供资金。

    这个网站叫做FundAnything,出自美国继续教育机构The Learning Annex创始人比尔•赞克的构想。

    赞克解释说:“科技界人士以及布鲁克林的一些嬉皮士都了解众筹融资,但众筹融资还没有为大众所了解。这是一个非常重大的概念——就像eBay或者在线约会一样,而且我们目前还处于刚刚起始的阶段。”

    FundAnything在许多方面类似于Kickstarter和Indiegogo这些等现有的众筹融资平台。它为用户提供一个向其他用户筹集资金的途径,同时为此而收取一笔牵线搭桥的佣金(对于筹得全部资金的项目收取5%的佣金,对于未能实现筹资目标的项目收取9%的佣金)。然而,不同之处在于,FundAnything既不筛选融资项目,也没有任何真正会拒绝接受的项目。比如,FundAnything的融资项目可以包括各种科技发明,为学校体育队设计新制服,借钱给急诊病人等等。

    另一个区别在于,它有特朗普的参与。他不仅将个人每周为新项目提供资金(明天他将公布自己第一笔个人投资的接受者),而且还会通过自己的Twitter帐号(目前拥有220万粉丝)推销这些投资选择。

    赞克明白,特朗普是一位看法两极分化的政治人物,但并不认为他的这种态度会延伸到商业领域。

    赞克说:“人人都知道唐纳德是一个天才的商人。我们这里不是在讨论政治,不管你想为什么项目寻找资金,这个世界上最适合给你支持的人莫过于特朗普。”

    至于FundAnything的经营模式,预计收取佣金仅仅是个开始。赞克表示,这个网站正在计划发起各种现场活动——比如讨论如何为房地产企业筹集资金,而且它在线下已经有人开拓向美国之外市场。问及一旦美国证券交易委员会(SEC)设定相关规则之后,这个网站是否会向股权众筹融资扩展时,赞克没有明确表态。(财富中文网)

    译者:iDo98

    Donald Trump is putting his stamp of approval, but not his name, on a new crowdfunding platform that is scheduled to launch tomorrow. He's also an investor in the site, and each week will personally contribute to one or more projects that strike his fancy.

    It's called FundAnything, and was the brainchild of The Learning Annex founder Bill Zanker.

    "People in tech and some Brooklyn hipsters know about crowdfunding, but it hasn't been brought to the masses yet," Zanker explains. "This is a very big idea -- like eBay or online dating -- and we're just in the beginning stages."

    In many ways, FundAnything resembles existing crowdfunding platforms like Kickstarter and Indiegogo. It offers users a way to raise money from other users, and takes a matchmaking commission (5% for fully-funded projects, 9% for projects that don't meet their goal). What's different, however, is that FundAnything neither screens projects nor has any real exclusions. For example, FundAnything projects could include tech inventions, new uniforms for a school sports team, helping out someone with a medical emergency, etc.

    The other difference is Trump's involvement. Not only will he personally back new projects each week -- tomorrow he'll unveil the recipients of his first personal investments -- but he'll also promote those choices via his Twitter feed (which currently has 2.2 million followers).

    Zanker understands that Trump is a polarizing political figure, but does not believe such sentiments extend to the business world.

    "Everyone knows Donald is a genius businessman," Zanker says. "We're not talking about politics here. If you want to fund anything, there is no better person in the world to have supporting you than Donald Trump."

    As for FundAnything's business model, expect the commissions to be just the start. Zanker says the site is planning live events -- such as how to raise money for real estate ventures -- and that it already has people on the ground to expand into non-U.S. markets. When asked if the site would expand to equity-based crowdfunding once the SEC sets such rules, Zanker was noncommittal.

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